MarketPeel
Insider Trading Intelligence
Chief Executive Officer
Mon, Jun 9, 2025
Jun 9
sold $360.71k of ELF
7,000 shares @ $51.53
Decreased holdings by -5.20%
193rd largest trade (out of 661)
Tax Sell-to-Cover
The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer.Form 4 footnote
Trade made by an officer
Automatic sale to cover taxes on a vest — not a discretionary trade
27% win rate · -0.2% median edge vs SPY (215 trades, 90-day)
Insider trade was 56% below market price
Price 16% above 200-day moving average
Win rate excludes trades classified as routine (tax, 10b5-1, exercise, gift).
ELFe.l.f. Beauty, Inc.
Consumer StaplesPersonal Products
1D0.00%
1W+7.68%
1M+24.59%
3M
6M
1Y

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