MarketPeel
Insider Trading Intelligence
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Tue, Aug 4, 2026
17d ago
sold $1.07m of ELF
12,173 shares @ $88.02
Decreased holdings by -6.70%
9th largest trade (out of 70)
Planned (10b5-1)Large Trade
Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.Form 4 footnote
Trade made by an officer
Executed under a pre-scheduled Rule 10b5-1 plan
0% win rate · -5.0% median edge vs SPY (14 trades, 90-day · small sample)
Price 14% above 200-day moving average
Win rate excludes trades classified as routine (tax, 10b5-1, exercise, gift).
ELFe.l.f. Beauty, Inc.
Consumer StaplesPersonal Products
1D0.00%
1W+7.68%
1M+24.59%
3M
6M
1Y

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