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Pricing
…
KM

Kory Marchisotto

ELF
SEE REMARKS · E.L.F. BEAUTY, INC. · CIK 0001768965
FILING MIX · LIFETIME27%/73%
BUYS
26
SELLS
71
TOTAL VALUE
$39.19M
COMPANIES
2
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
172,663
AVG SELL PX
$77.23
TRADE KIND
SHOWING 97 / 97
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
51 backtested trades · 8 horizons · 8 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Kory Marchisotto, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d51+31.37%+3.78%+0.67%+3.11%+1.94%3.59
14d51+37.25%+1.04%+0.85%+0.18%-0.43%0.16
30d51+58.82%-0.30%+1.99%-2.00%-6.73%-1.21
60d51+35.29%+9.84%+3.37%+6.47%+3.68%1.95
90d51+29.41%+9.52%+6.75%+2.77%-2.95%0.78
180d51(1 pending)+36.00%+20.43%+13.35%+7.08%+2.71%0.99
1y51(3 pending)+33.33%+37.89%+18.90%+18.98%-11.30%1.34
2y51(4 pending)+57.45%+67.31%+37.13%+30.18%-51.09%1.05
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
ELF · 169,695 shares · as of Aug 4, 2026
054,238108,475162,713216,950202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 26 buys / 71 sellsCOVERAGE · 27 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
BROS
DUTCH BROS INC.
PURCHASE
775——2,968Aug 20, 2026Aug 21, 2026 ↗View →
BROS
DUTCH BROS INC.
SALE
775——2,324Aug 20, 2026Aug 21, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
12,173$88.02$1.07M169,695Aug 4, 2026Aug 6, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
4,352$51.53$224.3K181,868Jun 9, 2026Jun 11, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
8,512$51.94$442.1K186,220Jun 4, 2026Jun 5, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
42,315——194,732Jun 3, 2026Jun 5, 2026 ↗View →
BROS
DUTCH BROS INC.
PURCHASE
444——2,193May 13, 2026May 15, 2026 ↗View →
BROS
DUTCH BROS INC.
PURCHASEGRANT
Stock grant
3,099——3,099May 13, 2026May 15, 2026 ↗View →
BROS
DUTCH BROS INC.
SALE
444——0May 13, 2026May 15, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
23,796$63.66$1.51M152,417Apr 27, 2026Apr 28, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
42,237——176,213Apr 24, 2026Apr 28, 2026 ↗View →
BROS
DUTCH BROS INC.
PURCHASE
445——1,749Feb 20, 2026Feb 24, 2026 ↗View →
BROS
DUTCH BROS INC.
SALE
445——444Feb 20, 2026Feb 24, 2026 ↗View →
BROS
DUTCH BROS INC.
SALE
445——889Nov 20, 2025Nov 21, 2025 ↗View →
BROS
DUTCH BROS INC.
PURCHASE
445——1,304Nov 20, 2025Nov 21, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
10,812$150.00$1.62M133,976Sep 17, 2025Sep 19, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
13,515$140.10$1.89M144,788Sep 12, 2025Sep 12, 2025 ↗View →
BROS
DUTCH BROS INC.
SALE
445——1,334Aug 20, 2025Aug 21, 2025 ↗View →
BROS
DUTCH BROS INC.
PURCHASE
445——859Aug 20, 2025Aug 21, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
1,496$117.61$175.9K158,303Jun 5, 2025Jun 9, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
11,860$115.56$1.37M159,799Jun 4, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
19,167——171,659Jun 3, 2025Jun 5, 2025 ↗View →
BROS
DUTCH BROS INC.
PURCHASE
414——414May 13, 2025May 14, 2025 ↗View →
BROS
DUTCH BROS INC.
SALE
414——0May 13, 2025May 14, 2025 ↗View →
BROS
DUTCH BROS INC.
PURCHASEGRANT
Stock grant
414——414May 13, 2025May 14, 2025 ↗View →
BROS
DUTCH BROS INC.
PURCHASEGRANT
Stock grant
1,779——1,779May 13, 2025May 14, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
51,350$53.36$2.74M152,492Apr 21, 2025Apr 22, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
94,027——203,842Apr 18, 2025Apr 22, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,105$183.19$568.8K119,873Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
4,772$184.92$882.4K110,315Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$185.76$92.9K109,815Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
4,786$184.12$881.2K115,087Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,669$184.96$1.42M135,506Jun 5, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
12,528$184.96$2.32M122,978Jun 5, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
11,198——143,175Jun 3, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,000$165.28$165.3K131,977Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,857$155.45$599.6K153,112Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,452$159.88$551.9K136,892Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,544$163.57$252.6K134,248Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,271$164.39$208.9K132,977Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$162.19$81.1K135,792Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
6,002$157.30$944.1K141,744Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,400$159.01$222.6K140,344Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
600$160.76$96.5K136,292Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
5,366$156.35$839.0K147,746Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
29,408$166.40$4.89M156,969Apr 18, 2024Apr 19, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
54,400——186,377Apr 17, 2024Apr 19, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,184$134.17$158.9K131,977Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
2,243$129.48$290.4K143,554Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
607$131.51$79.8K142,947Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
600$125.40$75.2K146,397Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
6,643$133.24$885.1K133,161Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$128.05$64.0K145,797Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,143$132.20$415.5K139,804Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
100$126.39$12.6K146,297Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
3,471$103.50$359.2K152,330Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
6,856$103.50$709.6K155,801Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
5,333$103.50$552.0K146,997Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
18,772——162,657Jun 1, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
28,775$7.95$228.8K172,660Mar 13, 2023Mar 15, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
1,100$70.19$77.2K143,885Mar 13, 2023Mar 15, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
28,775——0Mar 13, 2023Mar 15, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
3,800$68.61$260.7K168,860Mar 13, 2023Mar 15, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
23,875$70.00$1.67M144,985Mar 13, 2023Mar 15, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
15,515$72.84$1.13M143,885Mar 2, 2023Mar 6, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
57,550$7.95$457.5K216,950Sep 15, 2022Sep 16, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
2,623$40.58$106.4K159,400Sep 15, 2022Sep 16, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
57,550——28,775Sep 15, 2022Sep 16, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
54,927$39.95$2.19M162,023Sep 15, 2022Sep 16, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
3,014$26.48$79.8K159,400Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
5,953$26.48$157.6K170,351Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,937$26.48$210.2K162,414Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
41,790——176,304Jun 1, 2022Jun 3, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
14,593$25.47$371.7K134,514Mar 3, 2022Mar 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
6,658$30.73$204.6K149,107Aug 5, 2021Aug 9, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
6,775$27.13$183.8K155,765Jun 2, 2021Jun 3, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
27,200——162,540Jun 1, 2021Jun 3, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
17,910——135,340Apr 14, 2021Apr 16, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
19,243$25.81$496.7K118,430Mar 3, 2021Mar 4, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
1,000$26.43$26.4K117,430Mar 3, 2021Mar 4, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
11,607$26.32$305.5K137,673Mar 2, 2021Mar 4, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,193——86,325Dec 31, 2020Jan 5, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
7,193$7.95$57.2K156,473Dec 31, 2020Jan 5, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
2,163$26.00$56.2K149,280Dec 31, 2020Jan 5, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
5,030$25.07$126.1K151,443Dec 31, 2020Jan 5, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,194$22.00$158.3K149,280Oct 9, 2020Oct 9, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,194——93,518Oct 9, 2020Oct 9, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
7,194$7.95$57.2K156,474Oct 9, 2020Oct 9, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,194——100,712Jul 8, 2020Jul 10, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
7,194$7.95$57.2K156,474Jul 8, 2020Jul 10, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,194$20.04$144.2K149,280Jul 8, 2020Jul 10, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,194——107,906Jun 5, 2020Jun 8, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,194$18.03$129.7K149,280Jun 5, 2020Jun 8, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
7,194$7.95$57.2K156,474Jun 5, 2020Jun 8, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
53,730——149,280Jun 1, 2020Jun 3, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
20,339$16.10$327.4K95,550May 22, 2020May 26, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
11,511$15.71$180.8K115,889Mar 3, 2020Mar 5, 2020 ↗View →
Other insiders · ELF
Loading peer insiders…
About this filer
CIK 0001768965
ROLE
See Remarks
PRIMARY
ELF
COMPANIES
2
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001768965DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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