MarketPeel
Insider Trading Intelligence
SVP, Operations
Wed, Aug 19, 2026
3d ago
sold $571.80k of ELF
5,718 shares @ $100.00
Decreased holdings by -3.80%
11th largest trade (out of 90)
Planned (10b5-1)
Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.Form 4 footnote
Trade made by an officer
Executed under a pre-scheduled Rule 10b5-1 plan
6% win rate · -39.8% median edge vs SPY (17 trades, 90-day · small sample)
Price 33% above 200-day moving average
Win rate excludes trades classified as routine (tax, 10b5-1, exercise, gift).
ELFe.l.f. Beauty, Inc.
Consumer StaplesPersonal Products
1D0.00%
1W+11.48%
1M+33.87%
3M
6M
1Y

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