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Pricing
…
JF

Joshua Allen Franks

ELF
SVP, OPERATIONS · E.L.F. BEAUTY, INC. · CIK 0001797370
FILING MIX · LIFETIME17%/83%
BUYS
18
SELLS
87
TOTAL VALUE
$37.00M
COMPANIES
1
ACTIVE SINCE
Jan 2020
HOLDINGS NOW
144,309
AVG SELL PX
$100.44
TRADE KIND
SHOWING 105 / 105
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
72 backtested trades · 8 horizons · 7 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Joshua Allen Franks, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d72+54.17%+0.71%+0.17%+0.54%-0.18%0.65
14d72+38.89%-0.99%+0.25%-1.24%+0.16%-1.22
30d72+56.94%-4.04%+1.44%-5.32%-5.28%-3.10
60d72+48.61%+1.87%+2.69%-0.83%+0.12%-0.26
90d72+45.83%+4.50%+5.41%-0.91%-2.95%-0.26
180d72(1 pending)+52.11%+11.67%+10.76%+0.91%-39.73%0.14
1y72(2 pending)+68.57%+17.32%+15.78%+1.54%-49.37%0.12
2y72(4 pending)+76.47%+33.21%+39.64%-6.43%-96.25%-0.25
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
ELF · 144,309 shares · as of Aug 19, 2026
041,50383,007124,510166,013202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 18 buys / 87 sellsCOVERAGE · 27 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
5,718$100.00$571.8K144,309Aug 19, 2026Aug 21, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
3,505$51.53$180.6K150,027Jun 9, 2026Jun 11, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
6,854$51.94$356.0K153,532Jun 4, 2026Jun 5, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
42,315——160,386Jun 3, 2026Jun 5, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
23,535$63.66$1.50M118,071Apr 27, 2026Apr 28, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
42,237——141,606Apr 24, 2026Apr 28, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
7,913$145.00$1.15M99,369Sep 16, 2025Sep 18, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
13,189$125.00$1.65M107,282Jun 11, 2025Jun 12, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,496$117.61$175.9K120,471Jun 5, 2025Jun 9, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
11,860$115.56$1.37M121,967Jun 4, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
19,167——133,827Jun 3, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
51,353$53.36$2.74M114,660Apr 21, 2025Apr 22, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALEGRANT
Stock grant
94,027——166,013Apr 18, 2025Apr 22, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
601$193.76$116.4K74,755Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
600$201.93$121.2K73,055Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
200$199.91$40.0K73,655Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
100$204.60$20.5K72,955Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
300$196.78$59.0K74,055Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
100$206.35$20.6K72,855Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
869$210.01$182.5K71,986Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
200$198.77$39.8K73,855Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
400$195.87$78.3K74,355Jul 15, 2024Jul 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
2,242$184.15$412.9K78,746Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
100$186.72$18.7K75,356Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
2,990$184.85$552.7K75,756Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
2,194$183.22$402.0K80,988Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
300$185.76$55.7K75,456Jun 6, 2024Jun 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
12,528$184.96$2.32M83,182Jun 5, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,725$184.96$319.1K95,710Jun 5, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
11,198——97,435Jun 3, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
12,506$172.50$2.16M86,237Apr 23, 2024Apr 25, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$160.01$80.0K106,769Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
100$158.19$15.8K107,269Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
347$157.11$54.5K107,369Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,500$164.34$246.5K105,169Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
532$156.42$83.2K107,716Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
6,426$165.65$1.06M98,743Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
100$162.03$16.2K106,669Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$155.56$77.8K108,248Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
29,388$166.40$4.89M108,748Apr 18, 2024Apr 19, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
54,400——138,136Apr 17, 2024Apr 19, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
727$165.16$120.1K83,736Apr 15, 2024Apr 17, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
927$210.57$195.2K85,697Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
928$202.49$187.9K88,925Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$208.95$104.5K86,624Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
400$212.47$85.0K84,597Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
700$211.41$148.0K84,997Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$206.57$103.3K87,124Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
801$203.30$162.8K88,124Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$204.61$102.3K87,624Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,150$201.46$231.7K89,853Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
134$213.83$28.7K84,463Mar 8, 2024Mar 12, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
14,500——0Jan 9, 2024Jan 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
14,500$152.71$2.21M91,003Jan 9, 2024Jan 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
SVP, Operations
14,500$15.70$227.7K105,503Jan 9, 2024Jan 10, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
200——14,500Jan 8, 2024Jan 9, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
200$152.54$30.5K91,003Jan 8, 2024Jan 9, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
SVP, Operations
200$15.70$3.1K91,203Jan 8, 2024Jan 9, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,023$152.50$156.0K91,003Dec 19, 2023Dec 21, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
2,046$142.50$291.6K92,026Dec 14, 2023Dec 15, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,750$102.59$179.5K94,072Oct 16, 2023Oct 18, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
7,119$133.16$948.0K101,387Sep 7, 2023Sep 11, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,301$137.39$178.7K97,386Sep 7, 2023Sep 11, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
900$136.05$122.4K98,687Sep 7, 2023Sep 11, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
600$133.79$80.3K100,787Sep 7, 2023Sep 11, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,564$137.97$215.8K95,822Sep 7, 2023Sep 11, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,200$135.14$162.2K99,587Sep 7, 2023Sep 11, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
5,333$103.50$552.0K115,523Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,471$103.50$359.2K120,856Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,542$103.50$159.6K124,327Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,045$104.55$109.3K110,501Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,995$105.63$210.7K108,506Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,977$103.72$412.5K111,546Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
18,772——125,869Jun 1, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,200$72.87$87.4K109,677Mar 6, 2023Mar 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,180$74.84$88.3K107,097Mar 6, 2023Mar 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,400$73.88$103.4K108,277Mar 6, 2023Mar 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
3,400$71.70$243.8K110,877Mar 6, 2023Mar 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
SVP, Operations
12,161$15.70$190.9K126,438Feb 9, 2023Feb 10, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
11,661$72.37$843.9K114,777Feb 9, 2023Feb 10, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
500$73.00$36.5K114,277Feb 9, 2023Feb 10, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
12,161——14,700Feb 9, 2023Feb 10, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
600——26,861Feb 8, 2023Feb 10, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
600$72.05$43.2K114,277Feb 8, 2023Feb 10, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
SVP, Operations
600$15.70$9.4K114,877Feb 8, 2023Feb 10, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
SVP, Operations
31,339$15.70$492.0K145,616Feb 7, 2023Feb 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
31,339——27,461Feb 7, 2023Feb 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
31,339$72.05$2.26M114,277Feb 7, 2023Feb 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,957$42.24$82.7K114,277Oct 18, 2022Oct 20, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
10,515$36.50$383.8K116,234Aug 10, 2022Aug 12, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,489$26.48$39.4K132,083Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
3,352$26.48$88.8K128,731Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,982$26.48$52.5K126,749Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
41,790——133,572Jun 1, 2022Jun 3, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
8,745$23.89$208.9K91,782Mar 10, 2022Mar 14, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
8,094$25.81$208.9K92,433Mar 7, 2022Mar 9, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
1,063$27.13$28.8K100,527Jun 2, 2021Jun 3, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
27,200——101,590Jun 1, 2021Jun 3, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
4,020——74,390Apr 14, 2021Apr 16, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
5,410$27.15$146.9K70,370Mar 10, 2021Mar 11, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
SVP, Operations
5,689$25.62$145.8K70,091Mar 4, 2021Mar 4, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
12,080——75,780Jun 1, 2020Jun 3, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
63,700——63,700Jan 2, 2020Jan 3, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
58,800——58,800Jan 2, 2020Jan 3, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
58,800——58,800Jan 2, 2020Jun 3, 2020 ↗View →
Other insiders · ELF
Loading peer insiders…
About this filer
CIK 0001797370
ROLE
SVP, Operations
PRIMARY
ELF
COMPANIES
1
ACTIVE SINCE
Jan 2020
MARKETPEEL · /INSIDER/0001797370DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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