Kelli Keough sold $190K of SOFI

sold $190.06k of SOFI

10,954 shares @ $17.35

Decreased holdings by -2.80%

16th largest trade (out of 78)

Planned (10b5-1)Cluster Buy

“The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.”Form 4 footnote

Trade made by an officer

Part of a cluster of 2 transactions by 2 insiders

Executed under a pre-scheduled Rule 10b5-1 plan

Price 25% below 200-day moving average

SOFISoFi Technologies, Inc.

FinancialsConsumer Finance

1D0.00%

1W+3.39%

1M+14.88%

3M—

6M—

1Y—

Recent insider activity at SOFI

Jul 20Kelli KeoughSold$188.29k Jun 18Robert S. LavetSold$20.84k Jun 17Jeremy RishelSold$1.82m Jun 16Anthony NotoBought$250.79k May 20Kelli KeoughSold$155.92k May 11Anthony NotoBought$248.78k May 8Anthony NotoBought$249.77k Apr 21Kelli KeoughSold$187.55k

Full SOFI profile →Kelli Keough’s trading history →

Recent insider activity at SOFI

The morning brief, before the bell.