MarketPeel
Insider Trading Intelligence
Pricing
…
KK

Kelli Keough

SOFI
EVP, GBUL, SIPS · SOFI TECHNOLOGIES, INC. · CIK 0002032458
FILING MIX · LIFETIME31%/69%
BUYS
24
SELLS
53
TOTAL VALUE
$12.45M
COMPANIES
1
ACTIVE SINCE
Aug 2024
HOLDINGS NOW
378,682
AVG SELL PX
$17.67
TRADE KIND
SHOWING 77 / 77
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
21 backtested trades · 8 horizons · 36 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Kelli Keough, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d21+47.62%+2.32%+0.82%+1.50%+0.67%—
14d21+52.38%+0.06%+0.71%-0.64%+1.84%—
30d21+42.86%+6.28%+1.51%+5.96%+5.58%—
60d21+47.62%+12.85%+2.35%+11.55%+0.80%—
90d21(1 pending)+45.00%+20.78%+4.03%+18.80%+10.82%—
180d21(4 pending)+41.18%+32.90%+7.67%+25.23%+13.63%—
1y21(10 pending)+0.00%+95.07%+18.86%+76.21%+39.13%—
2y21(21 pending)——————
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SOFI · 378,682 shares · as of Jun 22, 2026
0206,607413,215619,822826,42920252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 24 buys / 53 sellsCOVERAGE · 8 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
10,954$17.35$190.1K378,682Jun 22, 2026Jun 23, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
61,479$17.61$1.08M389,636Jun 16, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
82,642——247,930Jun 15, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
5,681——85,222Jun 15, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
82,642——405,889Jun 15, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
26,477——185,337Jun 15, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
26,477——432,366Jun 15, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
13,068——445,434Jun 15, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
5,681——451,115Jun 15, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
13,068——143,744Jun 15, 2026Jun 17, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
10,037$15.53$155.9K323,247May 20, 2026May 22, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,742$19.25$187.6K333,284Apr 21, 2026Apr 23, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,742$16.94$165.1K343,026Mar 20, 2026Mar 20, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
63,145$17.62$1.11M352,768Mar 17, 2026Mar 18, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
26,477——211,814Mar 16, 2026Mar 18, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
82,643——330,572Mar 16, 2026Mar 18, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
82,643——376,368Mar 16, 2026Mar 18, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
13,068——156,812Mar 16, 2026Mar 18, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
13,068——415,913Mar 16, 2026Mar 18, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
26,477——402,845Mar 16, 2026Mar 18, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASEGRANT
Stock grant
90,903——90,903Mar 11, 2026Mar 13, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,755$18.87$184.1K293,725Feb 20, 2026Feb 20, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,468$25.75$243.8K303,480Jan 20, 2026Jan 22, 2026 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,468$27.14$256.9K312,948Dec 23, 2025Dec 23, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
64,804$26.26$1.70M322,416Dec 16, 2025Dec 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
26,476——238,291Dec 15, 2025Dec 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
82,643——413,215Dec 15, 2025Dec 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
82,643——347,677Dec 15, 2025Dec 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
13,067——169,880Dec 15, 2025Dec 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
26,476——374,153Dec 15, 2025Dec 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
13,067——387,220Dec 15, 2025Dec 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
10,340$26.43$273.3K265,034Nov 20, 2025Nov 21, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
10,036$28.33$284.3K275,374Oct 20, 2025Oct 22, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
10,036$27.86$279.6K285,410Sep 18, 2025Sep 19, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
61,364$26.99$1.66M295,446Sep 16, 2025Sep 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
82,643——317,265Sep 15, 2025Sep 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
13,068——182,947Sep 15, 2025Sep 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
26,477——343,742Sep 15, 2025Sep 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
13,068——356,810Sep 15, 2025Sep 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
26,477——264,767Sep 15, 2025Sep 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
82,643——495,858Sep 15, 2025Sep 17, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
10,578$22.13$234.0K234,622Aug 20, 2025Aug 21, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
10,267$21.80$223.8K245,200Jul 18, 2025Jul 21, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
10,267$15.22$156.3K255,467Jun 20, 2025Jun 24, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
59,962$14.66$878.9K265,734Jun 17, 2025Jun 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
26,477——291,244Jun 16, 2025Jun 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
82,643——578,501Jun 16, 2025Jun 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASEGRANT
Stock grant
13,067——325,696Jun 16, 2025Jun 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASEGRANT
Stock grant
26,477——312,629Jun 16, 2025Jun 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASEGRANT
Stock grant
82,643——286,152Jun 16, 2025Jun 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
13,067——196,015Jun 16, 2025Jun 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
11,520$13.38$154.1K203,509May 20, 2025May 22, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
11,181$10.71$119.7K215,029Apr 21, 2025Apr 23, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
11,181$12.72$142.2K226,210Mar 20, 2025Mar 21, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
41,353$12.16$503.0K237,391Mar 17, 2025Mar 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
26,476——317,721Mar 14, 2025Mar 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
26,476——196,102Mar 14, 2025Mar 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
82,642——278,744Mar 14, 2025Mar 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
82,642——661,144Mar 14, 2025Mar 18, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASEGRANT
Stock grant
209,082——209,082Mar 10, 2025Mar 12, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,185$15.43$141.7K169,626Feb 20, 2025Feb 21, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
8,914$17.58$156.7K178,811Jan 21, 2025Jan 23, 2025 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
8,914$15.59$138.9K187,725Dec 23, 2024Dec 23, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
55,094$16.43$905.2K196,639Dec 18, 2024Dec 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
82,643——743,786Dec 16, 2024Dec 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
82,643——225,256Dec 16, 2024Dec 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
26,477——344,197Dec 16, 2024Dec 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
26,477——251,733Dec 16, 2024Dec 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,590$14.56$139.6K142,613Nov 20, 2024Nov 22, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,308$10.36$96.5K152,203Oct 21, 2024Oct 23, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
9,308$7.99$74.3K161,511Sep 23, 2024Sep 24, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
52,708$8.18$431.2K170,819Sep 17, 2024Sep 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
82,643——826,429Sep 16, 2024Sep 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
26,477——223,527Sep 16, 2024Sep 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
PURCHASE
EVP, GBUL, SIPS
82,643——197,050Sep 16, 2024Sep 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE
EVP, GBUL, SIPS
26,477——370,674Sep 16, 2024Sep 18, 2024 ↗View →
SOFI
SOFI TECHNOLOGIES, INC.
SALE10b5-1
10b5-1 plan
24,939$7.26$181.0K114,407Aug 22, 2024Aug 26, 2024 ↗View →
Other insiders · SOFI
Loading peer insiders…
About this filer
CIK 0002032458
ROLE
EVP, GBUL, SIPS
PRIMARY
SOFI
COMPANIES
1
ACTIVE SINCE
Aug 2024
MARKETPEEL · /INSIDER/0002032458DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback