President and CEO
Wed, Jul 23, 2025
Jul 23
6,050 shares @ $33.11
Increased holdings by +6.60%
15th largest trade (out of 45)
Trade made by an officer
Unscheduled trade
33% win rate · -3.7% median edge vs SPY (6 trades, 90-day · small sample)
Price 8% below 200-day moving average
Recent insider activity at SMPL
May 14Clayton C. JR DaleyBought$117.78kApr 23James M. KiltsBought$991.48kNov 17Michael L. ClawsonBought$100.00kNov 11Timothy Allen MatthewsSold$114.05kNov 6Christopher J. BealerBought$199.02kApr 11Stuart E. Jr. HeflinSold$186.26kNov 18Timothy Richard KraftSold$2.89mNov 14Timothy Allen MatthewsSold$198.69k