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Geoff E. Tanner

SMPL
PRESIDENT AND CEO · SIMPLY GOOD FOODS CO · CIK 0001785855
FILING MIX · LIFETIME46%/54%
BUYS
25
SELLS
29
TOTAL VALUE
$13.87M
COMPANIES
2
ACTIVE SINCE
Dec 2019
HOLDINGS NOW
170,340
AVG SELL PX
$113.86
TRADE KIND
SHOWING 54 / 54
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
7 backtested trades · 8 horizons · 2 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Geoff E. Tanner, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d7+42.86%-1.47%-0.51%-0.96%-2.19%—
14d7+42.86%-2.30%+0.12%-2.42%-3.23%—
30d7+57.14%+1.23%+0.25%+0.99%+4.30%—
60d7+14.29%-2.77%+1.45%-4.23%-3.00%—
90d7+28.57%-4.45%+2.55%-7.00%-4.15%—
180d7+42.86%-6.17%+2.96%-9.13%-12.58%—
1y7(1 pending)+33.33%+1.39%+9.44%-8.04%-5.24%—
2y7(1 pending)+33.33%+1.33%+21.97%-20.64%-25.97%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SMPL · 160,595 shares · as of Nov 8, 2025
040,14980,298120,446160,59520242025SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2019
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
FLOW · 25 buys / 29 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SMPL
SIMPLY GOOD FOODS CO
SALE
President and CEO
6,235$19.99$124.6K154,360Nov 8, 2025Nov 12, 2025 ↗View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
62,405——160,595Nov 8, 2025Nov 12, 2025 ↗View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
President and CEO
6,050$33.11$200.3K98,190Jul 23, 2025Jul 23, 2025 ↗View →
SMPL
SIMPLY GOOD FOODS CO
SALE
President and CEO
1,916$36.27$69.5K92,140Apr 10, 2025Apr 11, 2025 ↗View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
35,190——96,919Nov 8, 2024Nov 12, 2024 ↗View →
SMPL
SIMPLY GOOD FOODS CO
SALE
President and CEO
2,863$36.23$103.7K94,056Nov 8, 2024Nov 12, 2024 ↗View →
SMPL
SIMPLY GOOD FOODS CO
SALE
President and CEO
1,916$32.40$62.1K61,729Apr 10, 2024Apr 11, 2024 ↗View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
29,883——63,645Nov 8, 2023Nov 13, 2023 ↗View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
President and COO
6,850$36.61$250.8K33,762Jul 3, 2023Jul 5, 2023 ↗View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
President and COO
6,912$36.17$250.0K6,912Apr 10, 2023Apr 10, 2023 ↗View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
150,000——150,000Apr 10, 2023Apr 11, 2023 ↗View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
20,000——26,912Apr 10, 2023Apr 11, 2023 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
3,632$108.90$395.5K3,631Aug 25, 2022Aug 29, 2022 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
3,632$108.90$395.5K15,112Aug 25, 2022Aug 29, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
1,794$103.20$185.1K1,793Aug 25, 2022Aug 29, 2022 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
1,794$103.20$185.1K16,906Aug 25, 2022Aug 29, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
7,161$143.65$1.03M9,745Aug 25, 2022Aug 29, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
238$125.82$29.9K11,398Jun 15, 2022Jun 28, 2022 ↗View →
SJM
J M SMUCKER CO
PURCHASEGRANT
Stock grant
823——11,812Jun 15, 2022Jun 17, 2022 ↗View →
SJM
J M SMUCKER CO
PURCHASEGRANT
Stock grant
1,130——10,095Jun 15, 2022Jun 17, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
258$125.82$32.5K11,554Jun 15, 2022Jun 17, 2022 ↗View →
SJM
J M SMUCKER CO
PURCHASEGRANT
Stock grant
894——10,989Jun 15, 2022Jun 17, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
238$125.82$29.9K11,316Jun 15, 2022Jun 17, 2022 ↗View →
SJM
J M SMUCKER CO
PURCHASEGRANT
Stock grant
5,967——5,967Jun 15, 2022Jun 17, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
99$126.19$12.5K9,443Jun 14, 2022Jun 16, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
343$126.19$43.3K9,199Jun 14, 2022Jun 16, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
1,654$126.19$208.7K7,545Jun 14, 2022Jun 16, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
478$126.19$60.3K8,965Jun 14, 2022Jun 16, 2022 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
10,039$138.23$1.39M9,542Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
3,633$108.90$395.6K19,581Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
3,633$108.90$395.6K7,263Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
2,451$123.68$303.1K14,153Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
1,795$103.20$185.2K15,948Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
2,451$123.68$303.1K1,225Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
1,795$103.20$185.2K15,948Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
3,633$108.90$395.6K19,581Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
2,451$123.68$303.1K14,153Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
1,795——3,587Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
3,633$108.90$395.6K7,263Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
2,451$123.68$303.1K1,225Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
10,039$138.23$1.39M9,542Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
1,795$103.20$185.2K3,587Dec 17, 2021Dec 20, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
376$135.53$51.0K11,702Jun 15, 2021Jun 21, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASEGRANT
Stock grant
8,192——8,192Jun 15, 2021Jun 21, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
376$135.53$51.0K11,702Jun 15, 2021Jun 17, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
5,000——0Jun 7, 2021Jun 9, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
10,000——0Jun 7, 2021Jun 9, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
5,000$111.41$557.0K27,078Jun 7, 2021Jun 9, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
15,000$139.83$2.10M12,078Jun 7, 2021Jun 9, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASE
Chief Commercial & Marketing
10,000$111.41$1.11M22,078Jun 7, 2021Jun 9, 2021 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Commercial & Marketing
1,200$122.53$147.0K12,078Mar 16, 2021Mar 17, 2021 ↗View →
SJM
J M SMUCKER CO
PURCHASEGRANT
Stock grant
10,896——10,896Jun 17, 2020Jun 19, 2020 ↗View →
SJM
J M SMUCKER CO
SALE
Chief Marketing & Commercial
512$108.87$55.7K13,278Jun 8, 2020Jun 10, 2020 ↗View →
SJM
J M SMUCKER CO
PURCHASEGRANT
Stock grant
5,382——5,382Dec 30, 2019Jan 2, 2020 ↗View →
Other insiders · SMPL
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About this filer
CIK 0001785855
ROLE
President and CEO
PRIMARY
SMPL
COMPANIES
2
ACTIVE SINCE
Dec 2019
MARKETPEEL · /INSIDER/0001785855DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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