MarketPeel
Insider Trading Intelligence
Pricing
…
KS

Kecia Steelman

PINS
DIRECTOR · PINTEREST, INC. · CIK 0001866021
FILING MIX · LIFETIME48%/52%
BUYS
29
SELLS
31
TOTAL VALUE
$41.02M
COMPANIES
2
ACTIVE SINCE
Aug 2021
HOLDINGS NOW
82,425
AVG SELL PX
$464.16
TRADE KIND
SHOWING 60 / 60
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
10 backtested trades · 8 horizons · 1 pending
Forward-return performance of every backtestable P/S trade by Kecia Steelman, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d10+90.00%-1.33%+0.02%-1.35%-3.39%—
14d10+100.00%-1.76%-1.49%-0.27%-2.38%—
30d10+90.00%-10.23%-3.39%-6.83%-9.88%—
60d10+90.00%-11.28%+2.08%-13.36%-17.17%—
90d10+70.00%-8.70%+2.72%-11.42%-17.19%—
180d10+80.00%-7.63%+6.00%-13.63%-28.88%—
1y10+60.00%-8.76%+6.96%-15.71%-31.21%—
2y10(1 pending)+22.22%+1.97%+27.06%-25.09%-28.62%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PINS · 39,936 shares · as of May 22, 2026
09,98419,96829,95239,936SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 29 buys / 31 sellsCOVERAGE · 20 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PINS
PINTEREST, INC.
PURCHASEGRANT
Stock grant
13,996$19.29$270.0K39,936May 22, 2026May 27, 2026 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
37,070——37,070Mar 31, 2026Apr 2, 2026 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
68,000——68,000Mar 31, 2026Apr 2, 2026 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
10,889——42,489Mar 31, 2026Apr 2, 2026 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and CEO
393$535.72$210.5K33,091Mar 15, 2026Mar 17, 2026 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and CEO
1,491$535.72$798.8K31,600Mar 15, 2026Mar 17, 2026 ↗View →
PINS
PINTEREST, INC.
PURCHASEGRANT
Stock grant
25,940——25,940Feb 16, 2026Feb 18, 2026 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
3,416——33,484Feb 12, 2026Feb 17, 2026 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
44,429——44,429Mar 31, 2025Apr 2, 2025 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
13,076——30,068Mar 31, 2025Apr 2, 2025 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
President and CEO
1,440$346.89$499.5K16,992Mar 20, 2025Mar 24, 2025 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and CEO
3,864$357.48$1.38M17,098Mar 15, 2025Mar 18, 2025 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
8,842——20,962Mar 15, 2025Mar 18, 2025 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and CEO
1,546$357.48$552.7K15,552Mar 15, 2025Mar 18, 2025 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
8,087——8,087Mar 29, 2024Apr 2, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
1,626——12,120Mar 29, 2024Apr 2, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
7,396$525.26$3.88M34,048Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
President and COO
5,518$174.45$962.6K24,770Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
5,518——0Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
158$529.11$83.6K10,494Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
1,613$527.37$850.6K14,076Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
8,359$526.24$4.40M15,689Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
3,521——3,522Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
President and COO
1,395$348.73$486.5K19,252Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
1,395——0Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
3,424$528.61$1.81M10,652Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
President and COO
3,153$306.59$966.7K27,923Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
President and COO
3,521$395.84$1.39M31,444Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
3,153——1,577Mar 19, 2024Mar 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
424$535.98$227.3K20,826Mar 15, 2024Mar 19, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
2,969$535.98$1.59M17,857Mar 15, 2024Mar 19, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
6,762——21,250Feb 19, 2024Feb 21, 2024 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
President and COO
946$388.82$367.8K14,488Oct 5, 2023Oct 6, 2023 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
1,367——15,434Mar 31, 2023Apr 4, 2023 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
5,573——5,573Mar 31, 2023Apr 4, 2023 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
2,310$524.18$1.21M14,067Mar 15, 2023Mar 17, 2023 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
4,183——1,395Dec 7, 2022Dec 9, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
Chief Operating Officer
2,759$174.45$481.3K23,319Dec 7, 2022Dec 9, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
Chief Operating Officer
4,183$348.73$1.46M20,560Dec 7, 2022Dec 9, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
8,518$476.85$4.06M16,377Dec 7, 2022Dec 9, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
1,576——4,730Dec 7, 2022Dec 9, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
2,759——5,518Dec 7, 2022Dec 9, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
Chief Operating Officer
1,576$306.59$483.2K24,895Dec 7, 2022Dec 9, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALEGRANT
Gift
250——16,377Jun 8, 2022Jun 13, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
Chief Operating Officer
8,332$204.27$1.70M29,826Jun 3, 2022Jun 7, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
13,199$405.02$5.35M16,627Jun 3, 2022Jun 7, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
8,332——0Jun 3, 2022Jun 7, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
Chief Operating Officer
4,867$281.53$1.37M21,494Jun 3, 2022Jun 7, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
4,867——0Jun 3, 2022Jun 7, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
4,296——16,627Mar 24, 2022Mar 28, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
7,043——7,043Mar 24, 2022Mar 28, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
784$371.38$291.2K12,331Mar 15, 2022Mar 17, 2022 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
5,182$408.30$2.12M13,115Dec 8, 2021Dec 9, 2021 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
2,423——0Dec 8, 2021Dec 9, 2021 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
Chief Operating Officer
2,759$174.45$481.3K18,297Dec 8, 2021Dec 9, 2021 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
2,759——8,277Dec 8, 2021Dec 9, 2021 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
Chief Operating Officer
2,423$116.15$281.4K15,538Dec 8, 2021Dec 9, 2021 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
1,739$385.02$669.5K13,115Aug 30, 2021Sep 1, 2021 ↗View →
ULTA
ULTA BEAUTY, INC.
PURCHASE
Chief Operating Officer
1,739$191.76$333.5K14,854Aug 30, 2021Sep 1, 2021 ↗View →
ULTA
ULTA BEAUTY, INC.
SALE
Chief Operating Officer
1,739——0Aug 30, 2021Sep 1, 2021 ↗View →
Other insiders · PINS
Loading peer insiders…
About this filer
CIK 0001866021
ROLE
Director
PRIMARY
PINS
COMPANIES
2
ACTIVE SINCE
Aug 2021
MARKETPEEL · /INSIDER/0001866021DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback