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JR

Jonathan R. Root

HOG
SVP - HDFSI · HARLEY-DAVIDSON, INC. · CIK 0001813721
FILING MIX · LIFETIME40%/60%
BUYS
33
SELLS
50
TOTAL VALUE
$715.1K
COMPANIES
1
ACTIVE SINCE
Jul 2020
HOLDINGS NOW
30,954
AVG SELL PX
$30.56
TRADE KIND
SHOWING 83 / 83
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizons
Forward-return performance of every backtestable P/S trade by Jonathan R. Root, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+100.00%-3.96%+0.73%-4.69%-4.69%—
14d1+100.00%-6.12%-2.62%-3.50%-3.50%—
30d1+100.00%-13.88%-2.66%-11.22%-11.22%—
60d1+100.00%-27.71%+0.23%-27.93%-27.93%—
90d1+100.00%-29.39%+1.09%-30.49%-30.49%—
180d1+100.00%-25.63%+9.85%-35.47%-35.47%—
1y1+100.00%-32.34%+22.36%-54.71%-54.71%—
2y1+100.00%-47.71%+51.59%-99.30%-99.30%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HOG · 30,954 shares · as of Jun 1, 2026
012,24324,48636,72948,972202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 33 buys / 50 sellsCOVERAGE · 24 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HOG
HARLEY-DAVIDSON, INC.
SALE10b5-1
10b5-1 plan
1,554$23.87$37.1K30,954Jun 1, 2026Jun 3, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE10b5-1
10b5-1 plan
1,554$24.21$37.6K32,508May 19, 2026May 21, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
2,800——34,883Feb 17, 2026Feb 19, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and CCO
821$20.42$16.8K34,062Feb 17, 2026Feb 19, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
2,800——34,883Feb 13, 2026Feb 26, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and CCO
821$20.42$16.8K34,062Feb 13, 2026Feb 26, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
48,972——48,972Feb 13, 2026Feb 26, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and CCO
348$20.49$7.1K32,083Feb 9, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and CCO
1,186——0Feb 9, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
CFO and CCO
1,186——32,431Feb 9, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and CCO
3,000$20.01$60.0K31,245Feb 6, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
CFO and CCO
9,980——34,245Feb 6, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and CCO
9,980——19,961Feb 6, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
CFO and CCO
3,168——25,362Feb 5, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and CCO
3,168——3,169Feb 5, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and CCO
1,097$20.51$22.5K24,265Feb 5, 2026Feb 9, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
CFO and President, Commercial
1,309——21,741Feb 9, 2025Feb 11, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and President, Commercial
1,309——0Feb 9, 2025Feb 11, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and President, Commercial
348$26.82$9.3K22,194Feb 9, 2025Feb 11, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and President, Commercial
384$26.82$10.3K21,357Feb 9, 2025Feb 11, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
CFO and President, Commercial
1,185——22,542Feb 9, 2025Feb 11, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and President, Commercial
1,185——1,186Feb 9, 2025Feb 11, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
29,941——29,941Feb 6, 2025Feb 10, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and President, Commercial
1,563$26.72$41.8K20,432Feb 6, 2025Feb 10, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
5,298——21,995Feb 6, 2025Feb 10, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and President, Commercial
3,168——6,337Feb 5, 2025Feb 7, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
CFO and President, Commercial
3,168——17,794Feb 5, 2025Feb 7, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
CFO and President, Commercial
1,097$26.82$29.4K16,697Feb 5, 2025Feb 7, 2025 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
Chief Financial Officer
1,308——14,173Feb 9, 2024Feb 12, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
Chief Financial Officer
1,184——14,973Feb 9, 2024Feb 12, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
Chief Financial Officer
384$36.85$14.2K13,789Feb 9, 2024Feb 12, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
Chief Financial Officer
1,184——2,371Feb 9, 2024Feb 12, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
Chief Financial Officer
347$36.85$12.8K14,626Feb 9, 2024Feb 12, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
Chief Financial Officer
1,308——1,309Feb 9, 2024Feb 12, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
Chief Financial Officer
6,997——15,013Feb 5, 2024Feb 6, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
9,505——9,505Feb 5, 2024Feb 6, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
Chief Financial Officer
2,148$33.88$72.8K12,865Feb 5, 2024Feb 6, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
Chief Financial Officer
1,669——8,594Feb 3, 2024Feb 5, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
Chief Financial Officer
1,669——0Feb 3, 2024Feb 5, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
Chief Financial Officer
578$34.19$19.8K8,016Feb 3, 2024Feb 5, 2024 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
739——7,137Feb 9, 2023Feb 13, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
212$47.82$10.1K6,925Feb 9, 2023Feb 13, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
1,307——2,617Feb 9, 2023Feb 13, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
3,555——3,555Feb 9, 2023Feb 13, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
383$47.82$18.3K6,398Feb 9, 2023Feb 13, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
1,307——6,781Feb 9, 2023Feb 13, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
2,239$50.17$112.3K5,474Feb 6, 2023Feb 8, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
702——0Feb 5, 2023Feb 7, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
243$51.31$12.5K7,713Feb 5, 2023Feb 7, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
702——7,956Feb 5, 2023Feb 7, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
578$51.31$29.7K7,254Feb 3, 2023Feb 7, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
1,668——7,832Feb 3, 2023Feb 7, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
1,668——1,669Feb 3, 2023Feb 7, 2023 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
3,924——3,924Feb 9, 2022Dec 19, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
702——702Feb 5, 2022Feb 8, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
244$35.75$8.7K6,028Feb 5, 2022Feb 8, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
702——6,272Feb 5, 2022Feb 8, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
55$35.75$2.0K5,706Feb 4, 2022Feb 11, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
191——5,761Feb 4, 2022Feb 11, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
55$35.75$2.0K6,164Feb 4, 2022Dec 19, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
191——6,219Feb 4, 2022Dec 19, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
1,668——3,337Feb 3, 2022Feb 7, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
578$35.60$20.6K5,570Feb 3, 2022Feb 7, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
1,668——6,148Feb 3, 2022Feb 7, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
677——4,715Feb 1, 2022Feb 3, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
235$35.92$8.4K4,480Feb 1, 2022Feb 3, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
677——0Feb 1, 2022Feb 3, 2022 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
293$39.62$11.6K4,038Jul 30, 2021Aug 2, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
1,000——0Jul 30, 2021Aug 2, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
1,000$39.62$39.6K4,331Jul 30, 2021Aug 2, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
702——1,404Feb 5, 2021Feb 8, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
243$33.69$8.2K2,625Feb 5, 2021Feb 8, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
702——2,868Feb 5, 2021Feb 8, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
5,005——5,005Feb 3, 2021Feb 4, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
503——0Feb 2, 2021Feb 4, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
503——2,341Feb 2, 2021Feb 4, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
175$33.26$5.8K2,166Feb 2, 2021Feb 4, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
235$40.15$9.4K1,838Feb 1, 2021Feb 3, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
677——2,073Feb 1, 2021Feb 3, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
677——677Feb 1, 2021Feb 3, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASE
SVP - HDFSI
1,000——2,396Jul 31, 2020Jul 8, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
294$26.03$7.7K2,102Jul 31, 2020Jul 8, 2021 ↗View →
HOG
HARLEY-DAVIDSON, INC.
SALE
SVP - HDFSI
1,000——1,000Jul 31, 2020Jul 8, 2021 ↗View →
Other insiders · HOG
Loading peer insiders…
About this filer
CIK 0001813721
ROLE
SVP - HDFSI
PRIMARY
HOG
COMPANIES
1
ACTIVE SINCE
Jul 2020
MARKETPEEL · /INSIDER/0001813721DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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