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RA

Ralph J. Andretta

BFH
PRESIDENT AND CEO · BREAD FINANCIAL HOLDINGS, INC. · CIK 0001801850
FILING MIX · LIFETIME50%/50%
BUYS
13
SELLS
13
TOTAL VALUE
$11.65M
COMPANIES
1
ACTIVE SINCE
Aug 2022
HOLDINGS NOW
583,241
AVG SELL PX
$59.76
TRADE KIND
SHOWING 26 / 26
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizons
Forward-return performance of every backtestable P/S trade by Ralph J. Andretta, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+100.00%+14.95%+3.84%+11.10%+11.10%—
14d1+100.00%+4.82%+0.09%+4.73%+4.73%—
30d1+0.00%-5.20%-3.68%-1.52%-1.52%—
60d1+0.00%-20.52%-11.79%-8.73%-8.73%—
90d1+0.00%-4.84%-7.62%+2.78%+2.78%—
180d1+100.00%+11.16%+0.72%+10.45%+10.45%—
1y1+100.00%+6.51%+10.43%-3.92%-3.92%—
2y1+100.00%+17.35%+29.42%-12.08%-12.08%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
BFH · 583,241 shares · as of May 29, 2026
0164,856329,713494,569659,4252023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 13 buys / 13 sellsCOVERAGE · 16 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
12,500$89.17$1.11M583,241May 29, 2026Jun 1, 2026 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
1,000$89.57$89.6K582,241May 29, 2026Jun 1, 2026 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
1,500$88.23$132.3K595,741May 29, 2026Jun 1, 2026 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
5,326$73.74$392.7K597,241Feb 18, 2026Feb 19, 2026 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
42,122——577,119Feb 17, 2026Feb 19, 2026 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
56,858$73.05$4.15M602,567Feb 17, 2026Feb 19, 2026 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
19,123——659,425Feb 17, 2026Feb 19, 2026 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
63,183——640,302Feb 17, 2026Feb 19, 2026 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
4,116$73.62$303.0K534,997Dec 11, 2025Dec 15, 2025 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
8,102——583,902Feb 18, 2025Feb 20, 2025 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
44,789$62.10$2.78M539,113Feb 18, 2025Feb 20, 2025 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
67,984——575,800Feb 18, 2025Feb 20, 2025 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
45,323——507,816Feb 18, 2025Feb 20, 2025 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
8,712$35.61$310.2K462,493Mar 25, 2024Mar 27, 2024 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
33,420$37.34$1.25M471,205Feb 16, 2024Feb 20, 2024 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
11,843——504,625Feb 16, 2024Feb 20, 2024 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
101,153——496,784Feb 15, 2024Feb 20, 2024 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
67,435——395,631Feb 15, 2024Feb 20, 2024 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
4,002$37.59$150.4K492,782Feb 15, 2024Feb 20, 2024 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
28,212——210,878Mar 24, 2023Mar 27, 2023 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
87,319——298,197Mar 24, 2023Mar 27, 2023 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASEGRANT
Stock grant
58,211——328,196Mar 24, 2023Nov 21, 2023 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
6,360$39.93$254.0K182,666Feb 21, 2023Feb 23, 2023 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
9,847$41.19$405.6K189,026Feb 16, 2023Feb 17, 2023 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
SALE
President and CEO
4,002$41.16$164.7K198,873Feb 15, 2023Feb 17, 2023 ↗View →
BFH
BREAD FINANCIAL HOLDINGS, INC.
PURCHASE
President and CEO
3,773$39.70$149.8K202,875Aug 8, 2022Aug 9, 2022 ↗View →
Other insiders · BFH
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About this filer
CIK 0001801850
ROLE
President and CEO
PRIMARY
BFH
COMPANIES
1
ACTIVE SINCE
Aug 2022
MARKETPEEL · /INSIDER/0001801850DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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