MarketPeel
Insider Trading Intelligence
Pricing
…
MR

Matthew J. Reintjes

YETI
PRESIDENT AND CEO · YETI HOLDINGS, INC. · CIK 0001679571
FILING MIX · LIFETIME17%/83%
BUYS
22
SELLS
104
TOTAL VALUE
$56.43M
COMPANIES
2
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
481,452
AVG SELL PX
$57.87
TRADE KIND
SHOWING 126 / 126
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
58 backtested trades · 8 horizons
Forward-return performance of every backtestable P/S trade by Matthew J. Reintjes, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d58+46.55%-0.15%-0.38%+0.23%-0.28%0.36
14d58+46.55%+0.93%+0.81%+0.12%-0.19%0.14
30d58+36.21%+3.18%+1.90%+1.28%+2.53%0.91
60d58+34.48%+5.02%+3.70%+1.32%+3.25%0.60
90d58+29.31%+7.61%+4.97%+2.64%+3.92%0.99
180d58+36.21%+9.45%+7.74%+1.71%+1.64%0.39
1y58+74.14%-3.80%+8.60%-12.39%-34.75%-1.93
2y58+93.10%-41.55%+7.40%-48.96%-50.34%-29.35
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
YETI · 478,973 shares · as of Feb 24, 2026
0144,098288,196432,293576,391202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 22 buys / 104 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
2,479——2,479May 21, 2026May 26, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
6,250——6,250May 21, 2026May 26, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
10,523$45.44$478.2K468,450Feb 24, 2026Feb 26, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,754$45.44$79.7K478,973Feb 24, 2026Feb 26, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
160,448——576,391Feb 20, 2026Feb 24, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
30,610——480,727Feb 20, 2026Feb 24, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
63,137$47.68$3.01M513,254Feb 20, 2026Feb 24, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
160,448——415,943Feb 20, 2026Feb 24, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
63,137$47.68$3.01M450,117Feb 20, 2026Feb 24, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
3,837$48.01$184.2K257,539Feb 17, 2026Feb 19, 2026 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,044$48.01$98.1K255,495Feb 17, 2026Feb 19, 2026 ↗View →
HOG
HARLEY-DAVIDSON, INC.
PURCHASEGRANT
Stock grant
8,024——8,024Sep 24, 2025Sep 26, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,754$35.51$62.3K261,376Aug 25, 2025Aug 27, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,063$34.46$71.1K263,130Aug 18, 2025Aug 20, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,754$37.10$65.1K265,193Feb 24, 2025Feb 26, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
4,125$38.43$158.5K266,947Feb 18, 2025Feb 20, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
64,264——293,809Feb 18, 2025Feb 20, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
21,897$38.43$841.5K271,912Feb 18, 2025Feb 20, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
840$38.43$32.3K271,072Feb 18, 2025Feb 20, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
33,962——229,545Feb 14, 2025Feb 19, 2025 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,754$40.94$71.8K195,583Aug 26, 2024Aug 28, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,115$40.81$45.5K197,337Aug 19, 2024Aug 21, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
3,508$38.80$136.1K229,893Feb 26, 2024Feb 28, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
691$38.57$26.7K233,401Feb 20, 2024Feb 21, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
62,883——234,092Feb 16, 2024Feb 21, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
28,283——179,707Feb 16, 2024Feb 21, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
8,498$39.12$332.4K171,209Feb 16, 2024Feb 21, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
31,442——198,452Feb 16, 2024Mar 8, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,066$49.00$52.2K151,424Feb 12, 2024Feb 14, 2024 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,116$45.45$50.7K152,490Aug 18, 2023Aug 22, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,642$44.94$73.8K153,606Aug 14, 2023Aug 16, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
26,741——155,248Feb 24, 2023Feb 28, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
22,877$38.33$876.9K101,766Feb 24, 2023Feb 28, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
59,150——124,643Feb 24, 2023Feb 28, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
26,741——128,507Feb 24, 2023Feb 28, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,380$39.54$54.6K65,493Feb 21, 2023Feb 23, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,801$43.14$120.8K67,935Feb 14, 2023Feb 16, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,062$42.60$45.2K66,873Feb 14, 2023Feb 16, 2023 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
4,526$45.57$206.2K70,736Aug 15, 2022Aug 16, 2022 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,642$45.67$75.0K75,262Aug 12, 2022Aug 16, 2022 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
17,001——76,904Feb 18, 2022Feb 22, 2022 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
5,438$63.43$344.9K63,672Feb 16, 2022Feb 18, 2022 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
3,769$66.54$250.8K59,903Feb 16, 2022Feb 18, 2022 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,907$88.20$256.4K72,207Dec 13, 2021Dec 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
25,000——0Dec 13, 2021Dec 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASE
President and CEO
25,000$4.79$119.8K94,110Dec 13, 2021Dec 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
4,508$86.34$389.2K89,602Dec 13, 2021Dec 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
3,097$89.09$275.9K69,110Dec 13, 2021Dec 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
14,488$87.04$1.26M75,114Dec 13, 2021Dec 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
15,004$101.00$1.52M69,110Nov 15, 2021Nov 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
25,000——25,000Nov 15, 2021Nov 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,201$99.39$119.4K92,909Nov 15, 2021Nov 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
4,648$101.95$473.8K69,110Nov 15, 2021Nov 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
14,268$101.13$1.44M73,758Nov 15, 2021Nov 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
4,883$100.32$489.9K88,026Nov 15, 2021Nov 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASE
President and CEO
25,000$4.79$119.8K94,110Nov 15, 2021Nov 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASE
President and CEO
25,000$4.79$119.8K219,114Oct 11, 2021Oct 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
10,317$84.25$869.2K208,797Oct 11, 2021Oct 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
25,000——50,000Oct 11, 2021Oct 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
14,683$85.19$1.25M194,114Oct 11, 2021Oct 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALEGRANT
Gift
110,000——84,114Sep 16, 2021Oct 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Gift
110,000——194,114Sep 16, 2021Oct 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
25,000——75,000Sep 13, 2021Sep 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,637$99.77$263.1K194,114Sep 13, 2021Sep 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
19,462$99.05$1.93M196,751Sep 13, 2021Sep 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,901$98.01$284.3K216,213Sep 13, 2021Sep 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASE
President and CEO
25,000$4.79$119.8K219,114Sep 13, 2021Sep 15, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
12,783$101.01$1.29M194,114Aug 17, 2021Aug 18, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
3,769$102.18$385.1K206,897Aug 16, 2021Aug 18, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
4,527$102.18$462.6K210,666Aug 16, 2021Aug 18, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
25,000——100,000Aug 9, 2021Aug 10, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
25,000$4.79$119.8K240,193Aug 9, 2021Aug 10, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,800$100.58$181.0K238,393Aug 9, 2021Aug 10, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
16,616$101.78$1.69M221,777Aug 9, 2021Aug 10, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
6,584$102.42$674.4K215,193Aug 9, 2021Aug 10, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
25,000$4.79$119.8K240,193Jul 12, 2021Jul 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
6,202$91.32$566.4K233,991Jul 12, 2021Jul 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
25,000——125,000Jul 12, 2021Jul 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
9,438$93.09$878.6K215,193Jul 12, 2021Jul 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
9,360$92.27$863.6K224,631Jul 12, 2021Jul 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
125,653$4.79$601.9K340,846May 26, 2021May 28, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
47,132$87.33$4.12M215,193May 26, 2021May 28, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
125,653——150,000May 26, 2021May 28, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
78,521$86.70$6.81M262,325May 26, 2021May 28, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALEGRANT
Gift
15,000——215,193May 20, 2021May 24, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,320$86.29$200.2K230,680May 17, 2021May 19, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
17,193$85.22$1.47M233,000May 17, 2021May 19, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
487$87.39$42.6K230,193May 17, 2021May 19, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,442$79.07$114.0K268,751Apr 12, 2021Apr 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
7,739$81.80$633.0K255,377Apr 12, 2021Apr 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
5,635$80.59$454.1K263,116Apr 12, 2021Apr 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
5,184$82.35$426.9K250,193Apr 12, 2021Apr 14, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
6,751$72.21$487.5K283,442Mar 15, 2021Mar 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
437$73.59$32.2K270,193Mar 15, 2021Mar 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
12,812$73.05$935.9K270,630Mar 15, 2021Mar 17, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
300$71.93$21.6K290,193Mar 1, 2021Mar 3, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
11,873$71.39$847.6K290,493Mar 1, 2021Mar 3, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
7,587$70.34$533.6K302,366Mar 1, 2021Mar 3, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
3,769$69.48$261.9K309,953Feb 19, 2021Feb 23, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
9,052$69.48$628.9K313,722Feb 19, 2021Feb 23, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,256$73.22$165.2K322,774Feb 16, 2021Feb 18, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,125$72.39$153.8K325,030Feb 16, 2021Feb 18, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
15,619$69.82$1.09M327,155Feb 16, 2021Feb 18, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
25,029——342,774Feb 12, 2021Feb 16, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
3,338$74.91$250.0K317,745Jan 11, 2021Jan 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
11,898$74.18$882.6K321,083Jan 11, 2021Jan 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,000$72.01$144.0K335,745Jan 11, 2021Jan 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,764$72.91$201.5K332,981Jan 11, 2021Jan 13, 2021 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
8,065$69.62$561.5K349,680Dec 14, 2020Dec 16, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
11,935$70.30$839.0K337,745Dec 14, 2020Dec 16, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
20,000$56.82$1.14M363,554Nov 16, 2020Nov 17, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
5,809$56.86$330.3K357,745Nov 16, 2020Nov 17, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
1,800$51.37$92.5K383,554Oct 12, 2020Oct 14, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
8,200$50.36$412.9K385,354Oct 12, 2020Oct 14, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
100$49.38$4.9K393,554Sep 14, 2020Sep 16, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,900$48.82$141.6K393,654Sep 14, 2020Sep 16, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
7,000$47.79$334.5K396,554Sep 14, 2020Sep 16, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
3,769$49.86$187.9K403,554Aug 18, 2020Aug 19, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
7,495$48.76$365.5K409,828Aug 17, 2020Aug 19, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
2,505$49.68$124.4K407,323Aug 17, 2020Aug 19, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
300$42.71$12.8K417,323Jul 13, 2020Jul 14, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
9,700$42.08$408.2K417,623Jul 13, 2020Jul 14, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
4,000$35.15$140.6K427,323Jun 15, 2020Jun 16, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
6,000$34.19$205.1K431,323Jun 15, 2020Jun 16, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
SALE
President and CEO
7,538$32.13$242.2K437,323Feb 20, 2020Feb 24, 2020 ↗View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
69,009——444,861Feb 14, 2020Feb 19, 2020 ↗View →
Other insiders · YETI
Loading peer insiders…
About this filer
CIK 0001679571
ROLE
President and CEO
PRIMARY
YETI
COMPANIES
2
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001679571DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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