MarketPeel
Insider Trading Intelligence
BB

Ben Borders

AAPL
PRINCIPAL ACCOUNTING OFFICER · APPLE INC. · CIK 0002100523
FILING MIX · LIFETIME14%/86%
BUYS
1
SELLS
6
TOTAL VALUE
$607.1K
COMPANIES
1
ACTIVE SINCE
Apr 2026
HOLDINGS NOW
38,713
AVG SELL PX
$280.29
TRADE KIND
SHOWING 7 / 7
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizons · 6 pending
Forward-return performance of every backtestable P/S trade by Ben Borders, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+0.00%+1.67%+0.64%+1.03%+1.03%
14d1+0.00%+3.04%
30d1(1 pending)
60d1(1 pending)
90d1(1 pending)
180d1(1 pending)
1y1(1 pending)
2y1(1 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
AAPL · 38,713 shares · as of May 8, 2026
010,22020,44030,65940,879SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2026
FLOW · 1 buys / 6 sellsCOVERAGE · 1 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILED
AAPL
APPLE INC.
SALE10b5-1
10b5-1 plan
1,274$290.00$369.5K38,713May 8, 2026May 12, 2026
AAPL
APPLE INC.
SALE
Principal Accounting Officer
540540Apr 15, 2026Apr 17, 2026
AAPL
APPLE INC.
PURCHASE
Principal Accounting Officer
1,71740,879Apr 15, 2026Apr 17, 2026
AAPL
APPLE INC.
SALE
Principal Accounting Officer
3711,852Apr 15, 2026Apr 17, 2026
AAPL
APPLE INC.
SALE
Principal Accounting Officer
892$266.43$237.7K39,987Apr 15, 2026Apr 17, 2026
AAPL
APPLE INC.
SALE
Principal Accounting Officer
3312,312Apr 15, 2026Apr 17, 2026
AAPL
APPLE INC.
SALE
Principal Accounting Officer
4751,423Apr 15, 2026Apr 17, 2026
Other insiders · AAPL
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About this filer
CIK 0002100523
ROLE
Principal Accounting Officer
PRIMARY
AAPL
COMPANIES
1
ACTIVE SINCE
Apr 2026
MARKETPEEL · /INSIDER/0002100523DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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