MarketPeel
Insider Trading Intelligence
BB

Ben Borders

AAPL
PRINCIPAL ACCOUNTING OFFICER · APPLE INC. · CIK 0002100523
FILING MIX · LIFETIME18%/82%
BUYS
2
SELLS
9
TOTAL VALUE
$678.1K
COMPANIES
1
ACTIVE SINCE
Apr 2026
HOLDINGS NOW
38,713
AVG SELL PX
$281.84
TRADE KIND
SHOWING 11 / 11
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizons · 4 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Ben Borders, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+0.00%+1.67%+0.64%+1.03%+1.03%
14d1+0.00%+3.04%
30d1+0.00%+4.78%-0.03%+4.81%+4.81%
60d1+0.00%+6.59%+1.85%+4.74%+4.74%
90d1(1 pending)
180d1(1 pending)
1y1(1 pending)
2y1(1 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
AAPL · 38,713 shares · as of Jun 16, 2026
010,22020,44030,65940,879SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2026
FLOW · 2 buys / 9 sellsCOVERAGE · 1 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
AAPL
APPLE INC.
SALE10b5-1
10b5-1 plan
116$295.14$34.2K38,713Jun 16, 2026Jun 17, 2026View →
AAPL
APPLE INC.
SALE
Principal Accounting Officer
2401,676Jun 15, 2026Jun 17, 2026View →
AAPL
APPLE INC.
SALE
Principal Accounting Officer
124$296.42$36.8K38,829Jun 15, 2026Jun 17, 2026View →
AAPL
APPLE INC.
PURCHASE
Principal Accounting Officer
24038,953Jun 15, 2026Jun 17, 2026View →
AAPL
APPLE INC.
SALE10b5-1
10b5-1 plan
1,274$290.00$369.5K38,713May 8, 2026May 12, 2026View →
AAPL
APPLE INC.
SALE
Principal Accounting Officer
540540Apr 15, 2026Apr 17, 2026View →
AAPL
APPLE INC.
PURCHASE
Principal Accounting Officer
1,71740,879Apr 15, 2026Apr 17, 2026View →
AAPL
APPLE INC.
SALE
Principal Accounting Officer
3711,852Apr 15, 2026Apr 17, 2026View →
AAPL
APPLE INC.
SALE
Principal Accounting Officer
892$266.43$237.7K39,987Apr 15, 2026Apr 17, 2026View →
AAPL
APPLE INC.
SALE
Principal Accounting Officer
3312,312Apr 15, 2026Apr 17, 2026View →
AAPL
APPLE INC.
SALE
Principal Accounting Officer
4751,423Apr 15, 2026Apr 17, 2026View →
Other insiders · AAPL
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About this filer
CIK 0002100523
ROLE
Principal Accounting Officer
PRIMARY
AAPL
COMPANIES
1
ACTIVE SINCE
Apr 2026
MARKETPEEL · /INSIDER/0002100523DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

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