MarketPeel
Insider Trading Intelligence
KV

Kunssberg Etienne Von

HNST
SVP, SUPPLY CHAIN · HONEST COMPANY, INC. · CIK 0002058480
FILING MIX · LIFETIME33%/67%
BUYS
2
SELLS
4
TOTAL VALUE
$103.9K
COMPANIES
1
ACTIVE SINCE
Mar 2025
HOLDINGS NOW
284,913
AVG SELL PX
$2.89
TRADE KIND
SHOWING 6 / 6
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizons · 6 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Kunssberg Etienne Von, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+100.00%-4.14%-1.80%-2.34%-2.34%
14d2+50.00%-1.34%-3.27%+1.93%+1.93%
30d2+50.00%-0.47%-2.04%+1.57%+1.57%
60d2+0.00%+21.96%+7.07%+14.89%+14.89%
90d2+0.00%+17.59%+8.72%+6.94%+6.94%
180d2(2 pending)
1y2(2 pending)
2y2(2 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HNST · 284,913 shares · as of May 22, 2026
080,222160,445240,667320,8892026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2025
2025
2025
2025
2026
2026
FLOW · 2 buys / 4 sellsCOVERAGE · 6 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HNST
HONEST COMPANY, INC.
SALE
SVP, Supply Chain
4,544$3.34$15.2K284,913May 22, 2026May 22, 2026View →
HNST
HONEST COMPANY, INC.
SALE
SVP, Supply Chain
2,651$3.14$8.3K289,457May 20, 2026May 22, 2026View →
HNST
HONEST COMPANY, INC.
SALE
SVP, Supply Chain
16,602$2.75$45.7K292,108Mar 9, 2026Mar 10, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
12,179$2.85$34.7K308,710Mar 5, 2026Mar 9, 2026View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
205,767320,889Feb 24, 2026Feb 26, 2026View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
115,122115,122Mar 16, 2025Mar 18, 2025View →
Other insiders · HNST
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About this filer
CIK 0002058480
ROLE
SVP, Supply Chain
PRIMARY
HNST
COMPANIES
1
ACTIVE SINCE
Mar 2025
MARKETPEEL · /INSIDER/0002058480DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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