MarketPeel
Insider Trading Intelligence
JM

Jonathan Mayle

HNST
SVP, CUSTOMER SALES · HONEST COMPANY, INC. · CIK 0002016592
FILING MIX · LIFETIME17%/83%
BUYS
2
SELLS
10
TOTAL VALUE
$556.7K
COMPANIES
1
ACTIVE SINCE
Aug 2024
HOLDINGS NOW
449,155
AVG SELL PX
$4.73
TRADE KIND
SHOWING 12 / 12
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
9 backtested trades · 8 horizons · 13 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Jonathan Mayle, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d9+33.33%+4.14%+0.60%+3.54%+2.60%
14d9+22.22%+5.37%+1.22%+4.16%+2.79%
30d9+66.67%-3.20%-0.59%-2.62%-1.12%
60d9+77.78%-3.92%+3.02%-6.94%-7.00%
90d9+55.56%+0.08%+5.48%-7.83%-14.76%
180d9(1 pending)+75.00%-14.11%+9.53%-23.65%-30.23%
1y9(3 pending)+100.00%-43.88%+17.93%-61.81%-62.65%
2y9(9 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HNST · 449,155 shares · as of May 20, 2026
0117,029234,058351,087468,11620252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 2 buys / 10 sellsCOVERAGE · 8 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
6,236$3.14$19.6K449,155May 20, 2026May 22, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
12,725$2.85$36.3K455,391Mar 5, 2026Mar 9, 2026View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
174,692468,116Feb 24, 2026Feb 26, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
4,722$2.60$12.3K293,424Nov 20, 2025Nov 21, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
4,806$3.65$17.5K298,146Aug 20, 2025Aug 21, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
4,788$5.32$25.5K302,952May 21, 2025May 23, 2025View →
HNST
HONEST COMPANY, INC.
SALE
SVP, Customer Sales
37,481$4.87$182.5K307,740Mar 11, 2025Mar 13, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
14,665$4.91$72.0K345,221Mar 7, 2025Mar 10, 2025View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
84,713359,886Feb 27, 2025Mar 3, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
2,332$7.10$16.6K275,173Nov 20, 2024Nov 20, 2024View →
HNST
HONEST COMPANY, INC.
SALE
SVP, Customer Sales
21,000$6.50$136.5K277,505Nov 15, 2024Nov 15, 2024View →
HNST
HONEST COMPANY, INC.
SALE
SVP, Customer Sales
8,865$4.28$37.9K298,505Aug 21, 2024Aug 22, 2024View →
Other insiders · HNST
Loading peer insiders…
About this filer
CIK 0002016592
ROLE
SVP, Customer Sales
PRIMARY
HNST
COMPANIES
1
ACTIVE SINCE
Aug 2024
MARKETPEEL · /INSIDER/0002016592DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback