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Dorria L. Ball

HNST
CHIEF PEOPLE OFFICER · HONEST COMPANY, INC. · CIK 0002007998
FILING MIX · LIFETIME33%/67%
BUYS
3
SELLS
6
TOTAL VALUE
$225.0K
COMPANIES
1
ACTIVE SINCE
Feb 2024
HOLDINGS NOW
425,396
AVG SELL PX
$3.90
TRADE KIND
SHOWING 9 / 9
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
5 backtested trades · 8 horizons · 9 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Dorria L. Ball, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d5+40.00%+1.87%+0.36%+1.51%+2.16%
14d5+20.00%+3.61%+0.61%+2.99%+2.79%
30d5+60.00%-0.95%-1.13%+0.17%+0.32%
60d5+80.00%+0.60%+3.92%-3.32%-6.57%
90d5+60.00%-8.55%+5.42%-20.98%-24.95%
180d5(1 pending)+75.00%-20.68%+11.77%-32.45%-39.94%
1y5(3 pending)+100.00%-37.61%+22.23%-59.84%-59.84%
2y5(5 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HNST · 425,396 shares · as of May 20, 2026
0111,849223,697335,546447,39420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 3 buys / 6 sellsCOVERAGE · 10 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
6,899$3.14$21.7K425,396May 20, 2026May 22, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
15,099$2.85$43.0K432,295Mar 5, 2026Mar 9, 2026View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
184,770447,394Feb 24, 2026Feb 26, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
4,767$2.60$12.4K262,624Nov 20, 2025Nov 21, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
4,856$3.65$17.7K267,391Aug 20, 2025Aug 21, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
4,836$5.32$25.7K272,247May 21, 2025May 23, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
21,274$4.91$104.5K277,083Mar 7, 2025Mar 10, 2025View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
89,600298,357Feb 27, 2025Mar 3, 2025View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
208,757208,757Feb 29, 2024Mar 1, 2024View →
Other insiders · HNST
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About this filer
CIK 0002007998
ROLE
Chief People Officer
PRIMARY
HNST
COMPANIES
1
ACTIVE SINCE
Feb 2024
MARKETPEEL · /INSIDER/0002007998DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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