MarketPeel
Insider Trading Intelligence
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Rosa Deana La

LRHC
CHIEF OPERATING OFFICER · LA ROSA HOLDINGS CORP. · CIK 0002007938
FILING MIX · LIFETIME83%/17%
BUYS
19
SELLS
4
TOTAL VALUE
$29.97M
COMPANIES
1
ACTIVE SINCE
Mar 2024
HOLDINGS NOW
1,800
AVG SELL PX
$7.69
TRADE KIND
SHOWING 23 / 23
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
3 backtested trades · 8 horizons · 6 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Rosa Deana La, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d3+33.33%+1.13%+0.90%+0.23%+6.57%
14d3+33.33%-24.33%+0.86%-25.19%-35.47%
30d3+33.33%-26.75%+2.29%-29.03%-22.37%
60d3+33.33%-4.81%+4.92%-9.73%-1.85%
90d3+33.33%-8.85%+6.68%-15.52%-11.20%
180d3+33.33%-91.68%+10.33%-102.01%-102.00%
1y3(3 pending)
2y3(3 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
LRHC · 1,800 shares · as of Jan 8, 2026
02,105,4314,210,8626,316,2938,421,72420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 19 buys / 4 sellsCOVERAGE · 9 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
LRHC
LA ROSA HOLDINGS CORP.
SALE
Chief Operating Officer
200$1,000.00$200.0K1,800Jan 8, 2026Jan 12, 2026View →
LRHC
LA ROSA HOLDINGS CORP.
SALE
Chief Operating Officer
255,2720Nov 6, 2025Jan 12, 2026View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASE
Chief Operating Officer
255,272255,272Nov 6, 2025Jan 12, 2026View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
20,01120,011Aug 11, 2025Aug 19, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
75,000255,272Aug 11, 2025Aug 19, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
75,000255,272Aug 11, 2025Aug 19, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
20,01120,011Aug 11, 2025Aug 19, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASE
Chief Operating Officer
75,000$7.64$573.0K180,272Jul 17, 2025Jul 21, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
SALE
Chief Operating Officer
1,851,852$7.64$14.15M0Jul 17, 2025Jul 21, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
SALE
Chief Operating Officer
1,851,852$7.64$14.15M0Jul 17, 2025Jul 21, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASE
Chief Operating Officer
75,000$7.64$573.0K180,272Jul 7, 2025Jul 21, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
3,297,3598,421,724Apr 21, 2025Apr 23, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
3,297,3598,421,724Apr 21, 2025Apr 23, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
2,933,2195,124,365Feb 5, 2025Feb 6, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
2,933,2195,124,365Feb 5, 2025Feb 6, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
200,000200,000Jan 2, 2025Jan 6, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
200,000200,000Jan 2, 2025Jan 6, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
600,000600,000Dec 4, 2024Dec 6, 2024View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
600,000600,000Dec 4, 2024Dec 6, 2024View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASE
Chief Operating Officer
153,718$1.05$161.4K2,191,146Aug 21, 2024Feb 6, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASE
Chief Operating Officer
153,718$1.05$161.4K2,191,146Aug 21, 2024Feb 6, 2025View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
200,000200,000Jun 18, 2024Dec 31, 2024View →
LRHC
LA ROSA HOLDINGS CORP.
PURCHASEGRANT
Stock grant
600,000600,000Mar 15, 2024Dec 31, 2024View →
Other insiders · LRHC
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About this filer
CIK 0002007938
ROLE
Chief Operating Officer
PRIMARY
LRHC
COMPANIES
1
ACTIVE SINCE
Mar 2024
MARKETPEEL · /INSIDER/0002007938DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

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