MarketPeel
Insider Trading Intelligence
DF

Diana Frost

W
DIRECTOR · WAYFAIR INC. · CIK 0002006401
FILING MIX · LIFETIME62%/38%
BUYS
13
SELLS
8
TOTAL VALUE
$1.26M
COMPANIES
2
ACTIVE SINCE
Mar 2024
HOLDINGS NOW
110,971
AVG SELL PX
$28.20
TRADE KIND
SHOWING 21 / 21
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizons · 1 pending
Forward-return performance of every backtestable P/S trade by Diana Frost, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+100.00%-2.58%-0.43%-2.16%-2.16%
14d1+0.00%+17.68%+4.84%+12.84%+12.84%
30d1+0.00%+23.50%+4.58%+18.92%+18.92%
60d1+0.00%+54.46%+8.98%+45.48%+45.48%
90d1+0.00%+95.01%+11.53%+83.48%+83.48%
180d1+0.00%+207.84%+21.28%+186.56%+186.56%
1y1+0.00%+94.59%+27.15%+67.44%+67.44%
2y1(1 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
W · 8,304 shares · as of Mar 5, 2026
02,0764,1526,2288,3042026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 13 buys / 8 sellsCOVERAGE · 10 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
KHC
KRAFT HEINZ CO
SALE
Glbl Chief Growth Officer
18,502$23.05$426.5K102,667Jun 18, 2026Jun 22, 2026View →
W
WAYFAIR INC.
PURCHASEGRANT
Stock grant
3,1768,304Mar 5, 2026Mar 6, 2026View →
KHC
KRAFT HEINZ CO
SALE
Glbl Chief Growth Officer
10,668$24.61$262.5K119,469Mar 1, 2026Mar 3, 2026View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
40,361116,943Mar 1, 2026Mar 3, 2026View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
13,194130,137Mar 1, 2026Mar 3, 2026View →
W
WAYFAIR INC.
SALE
548$104.72$57.4K5,128Feb 2, 2026Feb 4, 2026View →
W
WAYFAIR INC.
SALE
548$103.30$56.6K5,676Nov 3, 2025Nov 5, 2025View →
W
WAYFAIR INC.
SALE
548$65.22$35.7K6,224Aug 1, 2025Aug 4, 2025View →
W
WAYFAIR INC.
SALE10b5-1
10b5-1 plan
527$32.54$17.1K1,297May 2, 2025May 5, 2025View →
W
WAYFAIR INC.
PURCHASEGRANT
Stock grant
7,2997,299Mar 6, 2025Mar 7, 2025View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
5,78571,891Mar 1, 2025Mar 4, 2025View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
19,25566,106Mar 1, 2025Mar 4, 2025View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
1,592$30.71$48.9K73,483Mar 1, 2025Mar 4, 2025View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
5,81780,018Mar 1, 2025Mar 4, 2025View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
71874,201Mar 1, 2025Mar 4, 2025View →
KHC
KRAFT HEINZ CO
SALE
Glbl Chief Growth Officer
7,160$30.71$219.9K72,858Mar 1, 2025Mar 4, 2025View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
2,486$35.13$87.3K45,036Mar 1, 2024Mar 5, 2024View →
KHC
KRAFT HEINZ CO
SALE
Glbl Chief Growth Officer
1,419$35.13$49.8K44,857Mar 1, 2024Mar 5, 2024View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
9,03842,550Mar 1, 2024Mar 5, 2024View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
12,47233,512Mar 1, 2024Mar 5, 2024View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
1,24046,276Mar 1, 2024Mar 5, 2024View →
Other insiders · W
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About this filer
CIK 0002006401
ROLE
Director
PRIMARY
W
COMPANIES
2
ACTIVE SINCE
Mar 2024
MARKETPEEL · /INSIDER/0002006401DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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