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Stuart E. Jr. Heflin

SMPL
SVP & GENERAL MANAGER, QUEST · SIMPLY GOOD FOODS CO · CIK 0001996532
FILING MIX · LIFETIME27%/73%
BUYS
3
SELLS
8
TOTAL VALUE
$548.7K
COMPANIES
1
ACTIVE SINCE
Nov 2023
HOLDINGS NOW
12,910
AVG SELL PX
$35.68
TRADE KIND
SHOWING 11 / 11
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
3 backtested trades · 8 horizons · 2 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Stuart E. Jr. Heflin, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d3+66.67%-1.24%-2.39%+1.15%+1.18%
14d3+66.67%-3.17%+1.24%-4.41%-1.43%
30d3+100.00%-8.01%+5.49%-13.50%-14.55%
60d3+66.67%-8.81%+8.42%-17.23%-23.55%
90d3+100.00%-12.23%+10.93%-23.16%-30.91%
180d3+66.67%-10.80%+17.73%-28.53%-29.24%
1y3+100.00%-31.02%+22.90%-53.92%-35.94%
2y3(2 pending)+100.00%-52.74%+47.60%-100.35%-100.35%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SMPL · 12,910 shares · as of Nov 8, 2025
05,86311,72717,59023,45320242025SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2023
2024
2024
2024
2024
2025
2025
2025
2025
FLOW · 3 buys / 8 sellsCOVERAGE · 9 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
1,47213,983Nov 8, 2025Nov 12, 2025View →
SMPL
SIMPLY GOOD FOODS CO
SALE
SVP & General Manager, Quest
1,073$19.99$21.4K12,910Nov 8, 2025Nov 12, 2025View →
SMPL
SIMPLY GOOD FOODS CO
SALE
SVP & General Manager, Quest
328$35.96$11.8K12,511May 1, 2025May 2, 2025View →
SMPL
SIMPLY GOOD FOODS CO
SALE
SVP & General Manager, Quest
5,000$37.25$186.3K12,839Apr 11, 2025Apr 11, 2025View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
4,13423,453Nov 8, 2024Nov 12, 2024View →
SMPL
SIMPLY GOOD FOODS CO
SALE
SVP & General Manager, Quest
5,614$36.23$203.4K17,839Nov 8, 2024Nov 12, 2024View →
SMPL
SIMPLY GOOD FOODS CO
SALE
SVP & General Manager, Quest
1,058$34.44$36.4K19,319Jul 31, 2024Aug 2, 2024View →
SMPL
SIMPLY GOOD FOODS CO
SALE
SVP & General Manager, Quest
707$36.75$26.0K20,377May 1, 2024May 2, 2024View →
SMPL
SIMPLY GOOD FOODS CO
SALE
SVP & General Manager, Quest
1,048$40.45$42.4K21,084Jan 8, 2024Jan 8, 2024View →
SMPL
SIMPLY GOOD FOODS CO
SALE
SVP & General Manager, Quest
551$38.14$21.0K22,132Nov 8, 2023Nov 13, 2023View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
3,46322,683Nov 8, 2023Nov 13, 2023View →
Other insiders · SMPL
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About this filer
CIK 0001996532
ROLE
SVP & General Manager, Quest
PRIMARY
SMPL
COMPANIES
1
ACTIVE SINCE
Nov 2023
MARKETPEEL · /INSIDER/0001996532DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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