MarketPeel
Insider Trading Intelligence
PS

Paul H. Storey

CELH
CHIEF SUPPLY CHAIN OFFICER · CELSIUS HOLDINGS, INC. · CIK 0001990789
FILING MIX · LIFETIME28%/72%
BUYS
7
SELLS
18
TOTAL VALUE
$3.49M
COMPANIES
1
ACTIVE SINCE
Jan 2023
HOLDINGS NOW
45,302
AVG SELL PX
$56.67
TRADE KIND
SHOWING 25 / 25
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
9 backtested trades · 8 horizons · 3 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Paul H. Storey, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d9+33.33%+2.65%+0.06%+2.59%+1.82%
14d9+33.33%+7.26%+1.07%+6.19%+7.40%
30d9+66.67%+2.84%+0.95%+1.89%-3.15%
60d9+55.56%+6.84%+2.76%+4.08%-4.94%
90d9+55.56%+9.57%+5.28%+4.29%-12.20%
180d9+33.33%+20.67%+11.81%+8.87%-6.32%
1y9(1 pending)+62.50%+14.72%+22.80%-8.07%-60.47%
2y9(2 pending)+71.43%-19.11%+45.44%-64.54%-60.76%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
CELH · 45,302 shares · as of May 5, 2026
013,87127,74341,61455,4852023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 7 buys / 18 sellsCOVERAGE · 14 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
2,025$33.52$67.9K45,302May 5, 2026May 6, 2026View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
8,81347,327Feb 27, 2026Mar 3, 2026View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
3,307$53.61$177.3K38,514Feb 27, 2026Mar 3, 2026View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
2,481$45.74$113.5K41,821Jan 1, 2026Jan 5, 2026View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
11,13348,683Dec 9, 2025Dec 11, 2025View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
4,381$43.21$189.3K44,302Dec 9, 2025Dec 11, 2025View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
7,500$60.93$457.0K37,550Sep 3, 2025Sep 5, 2025View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
2,025$33.89$68.6K43,272May 5, 2025May 6, 2025View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
10,188$25.77$262.5K45,297Mar 6, 2025Mar 10, 2025View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
18,39255,485Mar 1, 2025Mar 4, 2025View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
894$25.69$23.0K37,093Mar 1, 2025Mar 4, 2025View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
5,575$26.34$146.8K37,987Jan 1, 2025Jan 3, 2025View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
1,634$41.56$67.9K43,562Aug 19, 2024Aug 21, 2024View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
4,15245,196Aug 19, 2024Aug 21, 2024View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
1,833$75.43$138.3K41,044May 7, 2024May 9, 2024View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Supply Chain Officer
10,000$79.75$797.5K42,877Mar 4, 2024Mar 5, 2024View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
6,81252,877Mar 1, 2024Mar 5, 2024View →
CELH
CELSIUS HOLDINGS, INC.
SALE
SVP, Operations
3,468$56.72$196.7K46,065Jan 3, 2024Jan 5, 2024View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Sr. Vice President, Operations
1,055$179.60$189.5K22,376Aug 22, 2023Aug 24, 2023View →
CELH
CELSIUS HOLDINGS, INC.
SALE
SVP, Operations
329$179.04$58.9K16,511Aug 21, 2023Jan 5, 2024View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Sr. Vice President, Operations
329$179.04$58.9K23,431Aug 21, 2023Sep 8, 2023View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
1,38423,760Aug 1, 2023Aug 31, 2023View →
CELH
CELSIUS HOLDINGS, INC.
SALE
SVP, Operations
1,714$131.99$226.2K18,917May 12, 2023Jan 5, 2024View →
CELH
CELSIUS HOLDINGS, INC.
SALE
SVP, Operations
2,800$88.38$247.5K20,631Mar 6, 2023Jan 5, 2024View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
5,76723,431Jan 1, 2023Aug 24, 2023View →
Other insiders · CELH
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About this filer
CIK 0001990789
ROLE
Chief Supply Chain Officer
PRIMARY
CELH
COMPANIES
1
ACTIVE SINCE
Jan 2023
MARKETPEEL · /INSIDER/0001990789DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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