MarketPeel
Insider Trading Intelligence
SD

Seth Lane Darling

PRPL
DIRECTOR · PURPLE INNOVATION, INC. · CIK 0001976405
FILING MIX · LIFETIME100%/0%
BUYS
3
SELLS
0
TOTAL VALUE
$51.4K
COMPANIES
1
ACTIVE SINCE
May 2023
HOLDINGS NOW
48,765
AVG SELL PX
TRADE KIND
SHOWING 3 / 3
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Seth Lane Darling, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+100.00%+19.80%+0.94%+18.86%+18.86%
14d1+100.00%+21.48%+2.42%+19.06%+19.06%
30d1+0.00%-0.67%+7.89%-8.56%-8.56%
60d1+0.00%-4.03%+9.92%-13.95%-13.95%
90d1+0.00%-22.15%+9.63%-31.78%-31.78%
180d1+0.00%-80.34%+8.08%-88.42%-88.42%
1y1+0.00%-50.34%+31.01%-81.34%-81.34%
2y1+0.00%-70.77%+47.87%-118.64%-118.64%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PRPL · 48,765 shares · as of Jun 20, 2023
012,19124,38336,57448,765SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2023
FLOW · 3 buys / 0 sellsCOVERAGE · 1 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
31,76548,765Jun 20, 2023Jun 27, 2023View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
31,76548,765Jun 20, 2023Jun 22, 2023View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
17,000$3.03$51.4K17,000May 16, 2023May 16, 2023View →
Other insiders · PRPL
Loading peer insiders…
About this filer
CIK 0001976405
ROLE
Director
PRIMARY
PRPL
COMPANIES
1
ACTIVE SINCE
May 2023
MARKETPEEL · /INSIDER/0001976405DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback