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Alex Norstrom

SPOT
CO-CHIEF EXECUTIVE OFFICER · SPOTIFY TECHNOLOGY S.A. · CIK 0001969488
FILING MIX · LIFETIME16%/84%
BUYS
4
SELLS
21
TOTAL VALUE
$15.09M
COMPANIES
1
ACTIVE SINCE
Apr 2026
HOLDINGS NOW
67,582
AVG SELL PX
$472.83
TRADE KIND
SHOWING 25 / 25
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizons · 7 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Alex Norstrom, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+0.00%+2.98%+2.58%+0.40%+0.40%—
14d2+0.00%+9.41%+6.82%+6.19%+6.19%—
30d2+100.00%-6.06%+9.98%-16.05%-16.05%—
60d2+0.00%+10.86%+2.90%+12.93%+12.93%—
90d2(1 pending)+100.00%-2.13%+13.09%-15.21%-15.21%—
180d2(2 pending)——————
1y2(2 pending)——————
2y2(2 pending)——————
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SPOT · 67,581.726 shares · as of Jul 6, 2026
018,85637,71356,56975,425SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2026
2026
FLOW · 4 buys / 21 sellsCOVERAGE · 2 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
40$486.00$19.4K67,581.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
385$478.45$184.2K71,799.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE
Co-Chief Executive Officer
5,436——5,436Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
635$482.37$306.3K68,531.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
135$485.47$65.5K67,621.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
1,409$481.23$678.1K69,166.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
1,224$480.38$588.0K70,575.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
PURCHASE
Co-Chief Executive Officer
5,436$151.25$822.2K73,017.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
150$483.64$72.5K68,381.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
509$476.31$242.4K72,508.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
324$477.33$154.7K72,184.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
625$484.48$302.8K67,756.726Jul 6, 2026Jul 8, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE
Co-Chief Executive Officer
808.026$459.13$371.0K67,581.726Jul 1, 2026Jul 6, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE
Co-Chief Executive Officer
5,436——10,872Jun 2, 2026Jun 3, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
PURCHASE
Co-Chief Executive Officer
5,436$151.25$822.2K73,825.752Jun 2, 2026Jun 3, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
5,436$498.27$2.71M68,389.752Jun 2, 2026Jun 3, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE
Co-Chief Executive Officer
807.774$497.68$402.0K68,389.752Jun 1, 2026Jun 3, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE
Co-Chief Executive Officer
5,436——16,308May 5, 2026May 7, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
5,436$433.07$2.35M69,197.526May 5, 2026May 7, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
PURCHASE
Co-Chief Executive Officer
5,436$151.25$822.2K74,633.526May 5, 2026May 7, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE
Co-Chief Executive Officer
791.764$446.55$353.6K69,197.526May 1, 2026May 5, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
PURCHASE
Co-Chief Executive Officer
5,436$151.25$822.2K75,425.29Apr 1, 2026Apr 3, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE
Co-Chief Executive Officer
807.71$484.91$391.7K69,989.29Apr 1, 2026Apr 3, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE10b5-1
10b5-1 plan
5,436$479.51$2.61M69,989.29Apr 1, 2026Apr 3, 2026 ↗View →
SPOT
SPOTIFY TECHNOLOGY S.A.
SALE
Co-Chief Executive Officer
5,436——21,744Apr 1, 2026Apr 3, 2026 ↗View →
Other insiders · SPOT
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About this filer
CIK 0001969488
ROLE
Co-Chief Executive Officer
PRIMARY
SPOT
COMPANIES
1
ACTIVE SINCE
Apr 2026
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