MarketPeel
Insider Trading Intelligence
JK

Jeffery Scott Kerby

PRPL
CHIEF OF OWNED RETAIL · PURPLE INNOVATION, INC. · CIK 0001962555
FILING MIX · LIFETIME45%/55%
BUYS
10
SELLS
12
TOTAL VALUE
$136.1K
COMPANIES
1
ACTIVE SINCE
Mar 2023
HOLDINGS NOW
13,585
AVG SELL PX
$0.90
TRADE KIND
SHOWING 22 / 22
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Jeffery Scott Kerby, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+0.00%-13.20%+2.28%-15.48%-15.48%
14d2+0.00%-17.63%+3.21%-20.84%-20.84%
30d2+0.00%-15.45%+3.97%-19.42%-19.42%
60d2+50.00%+4.07%+7.68%-3.61%-3.61%
90d2+0.00%-24.82%+7.72%-32.54%-32.54%
180d2+0.00%-52.55%+11.27%-63.82%-63.82%
1y2+0.00%-55.51%+31.18%-86.69%-86.69%
2y2+0.00%-73.26%+44.51%-117.78%-117.78%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PRPL · 13,585 shares · as of Mar 31, 2026
020,14140,28260,42280,563202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 10 buys / 12 sellsCOVERAGE · 13 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
3,920$0.66$2.6K76,643Mar 31, 2026Apr 2, 2026View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief of Owned Retail
13,58580,563Mar 31, 2026Apr 2, 2026View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
13,58513,585Mar 31, 2026Apr 2, 2026View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief of Owned Retail
9,18669,629Mar 15, 2026Mar 17, 2026View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
9,1860Mar 15, 2026Mar 17, 2026View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
51,1780Mar 15, 2026Mar 17, 2026View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
2,651$0.71$1.9K66,978Mar 15, 2026Mar 17, 2026View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
4,647$0.76$3.5K60,443Mar 31, 2025Apr 2, 2025View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
13,58527,170Mar 31, 2025Apr 2, 2025View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief of Owned Retail
13,58565,090Mar 31, 2025Apr 2, 2025View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
3,142$0.90$2.8K51,505Mar 15, 2025Mar 18, 2025View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief of Owned Retail
9,18654,647Mar 15, 2025Mar 18, 2025View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
9,1869,186Mar 15, 2025Mar 18, 2025View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
40,75540,755Jun 20, 2024Jun 21, 2024View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
9,18518,372Mar 15, 2024Mar 19, 2024View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief of Owned Retail
9,18548,612Mar 15, 2024Mar 19, 2024View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
3,151$1.56$4.9K45,461Mar 15, 2024Mar 19, 2024View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
27,55727,557Jun 20, 2023Jun 22, 2023View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
51,17851,178Jun 20, 2023Jun 22, 2023View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief of Owned Retail
16,350$3.45$56.4K39,427May 26, 2023May 30, 2023View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief of Owned Retail
230.770Apr 27, 2023May 1, 2023View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief of Owned Retail
23,077$2.77$63.9K23,077Mar 23, 2023Mar 27, 2023View →
Other insiders · PRPL
Loading peer insiders…
About this filer
CIK 0001962555
ROLE
Chief of Owned Retail
PRIMARY
PRPL
COMPANIES
1
ACTIVE SINCE
Mar 2023
MARKETPEEL · /INSIDER/0001962555DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback