MarketPeel
Insider Trading Intelligence
BP

Bruno Pietracci

KO
INSIDER · COCA COLA CO · CIK 0001962117
FILING MIX · LIFETIME50%/50%
BUYS
14
SELLS
14
TOTAL VALUE
$24.54M
COMPANIES
1
ACTIVE SINCE
Feb 2023
HOLDINGS NOW
40,334
AVG SELL PX
$75.86
TRADE KIND
SHOWING 28 / 28
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
4 backtested trades · 8 horizons · 4 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Bruno Pietracci, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d4+50.00%+0.10%-0.72%+0.82%-0.02%
14d4+50.00%-0.17%-0.77%+0.60%-0.35%
30d4+50.00%+0.11%-0.16%+0.27%-0.47%
60d4+25.00%+2.07%+1.39%+0.69%+0.12%
90d4+50.00%+0.17%+2.55%-2.19%+1.87%
180d4(1 pending)+66.67%+3.71%+10.92%-7.21%-9.03%
1y4(1 pending)+33.33%+10.34%+15.75%-5.41%-1.09%
2y4(2 pending)+0.00%+28.46%+38.02%-9.56%-9.56%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
KO · 40,334 shares · as of Jul 28, 2026
014,62329,24643,86958,492202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 14 buys / 14 sellsCOVERAGE · 15 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
KO
COCA COLA CO
PURCHASE
40,334$50.44$2.03M40,334Jul 28, 2026Jul 28, 2026View →
KO
COCA COLA CO
SALE
35,3930Jul 28, 2026Jul 28, 2026View →
KO
COCA COLA CO
SALE
40,334$89.69$3.62M0Jul 28, 2026Jul 28, 2026View →
KO
COCA COLA CO
SALE
40,3340Jul 28, 2026Jul 28, 2026View →
KO
COCA COLA CO
PURCHASE
35,393$59.49$2.11M35,393Jul 28, 2026Jul 28, 2026View →
KO
COCA COLA CO
SALE
35,393$89.60$3.17M0Jul 28, 2026Jul 28, 2026View →
KO
COCA COLA CO
SALE
28,765$79.41$2.28M0Mar 3, 2026Mar 4, 2026View →
KO
COCA COLA CO
SALE
20,994$80.50$1.69M28,765Feb 27, 2026Mar 3, 2026View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
53,46453,464Feb 26, 2026Feb 27, 2026View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
49,75949,759Feb 19, 2026Feb 21, 2026View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
56,32756,327Feb 27, 2025Mar 2, 2025View →
KO
COCA COLA CO
SALE
19,058$70.56$1.34M0Feb 24, 2025Feb 24, 2025View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
33,08233,082Feb 20, 2025Feb 22, 2025View →
KO
COCA COLA CO
SALE
14,024$70.07$982.7K19,058Feb 20, 2025Feb 22, 2025View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
38,653$69.01$2.67M0Aug 2, 2024Aug 5, 2024View →
KO
COCA COLA CO
SALE
38,6530Aug 2, 2024Aug 5, 2024View →
KO
COCA COLA CO
PURCHASE
38,653$45.44$1.76M38,653Aug 2, 2024Aug 5, 2024View →
KO
COCA COLA CO
SALE
18,551$59.42$1.10M0Mar 4, 2024Mar 5, 2024View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
58,49258,492Feb 28, 2024Mar 5, 2024View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
58,49258,492Feb 28, 2024Feb 29, 2024View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
32,25832,258Feb 15, 2024Feb 19, 2024View →
KO
COCA COLA CO
SALE
13,707$59.29$812.7K18,551Feb 15, 2024Feb 19, 2024View →
KO
COCA COLA CO
PURCHASEGRANT
Gift
21,74544,608Mar 2, 2023Mar 2, 2023View →
KO
COCA COLA CO
SALEGRANT
Gift
21,7450Mar 2, 2023Mar 2, 2023View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
54,33954,339Feb 27, 2023Feb 28, 2023View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
9,67837,984Feb 16, 2023Feb 20, 2023View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
28,30628,306Feb 16, 2023Feb 20, 2023View →
KO
COCA COLA CO
SALE
16,239$59.59$967.7K21,745Feb 16, 2023Feb 20, 2023View →
Other insiders · KO
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About this filer
CIK 0001962117
ROLE
Insider
PRIMARY
KO
COMPANIES
1
ACTIVE SINCE
Feb 2023
MARKETPEEL · /INSIDER/0001962117DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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