MarketPeel
Insider Trading Intelligence
CV

Carla Vernon

HNST
CHIEF EXECUTIVE OFFICER · HONEST COMPANY, INC. · CIK 0001961856
FILING MIX · LIFETIME42%/58%
BUYS
8
SELLS
11
TOTAL VALUE
$5.02M
COMPANIES
2
ACTIVE SINCE
Mar 2023
HOLDINGS NOW
3,949,425
AVG SELL PX
$3.95
TRADE KIND
SHOWING 19 / 19
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
11 backtested trades · 8 horizons · 11 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Carla Vernon, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d11+36.36%+1.67%+0.22%+1.45%+1.01%
14d11+54.55%+2.18%+0.48%+1.70%+1.83%
30d11+72.73%-5.48%+0.11%-5.58%-1.65%
60d11+81.82%+0.10%+3.94%-3.84%-7.00%
90d11+54.55%+12.27%+5.65%+5.90%-15.92%
180d11(1 pending)+70.00%+37.23%+10.69%+26.54%-9.96%
1y11(3 pending)+75.00%+31.13%+18.69%+12.44%-11.23%
2y11(7 pending)+75.00%+109.85%+42.20%+67.65%+74.53%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HNST · 3,946,451 shares · as of May 20, 2026
01,048,7202,097,4413,146,1614,194,881202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 8 buys / 11 sellsCOVERAGE · 14 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HAS
HASBRO, INC.
PURCHASEGRANT
Stock grant
2,2242,974Jun 11, 2026Jun 15, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
119,389$3.14$374.9K3,946,451May 20, 2026May 22, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
129,335$2.85$368.6K4,065,546Mar 5, 2026Mar 9, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
129,041$2.85$367.8K4,065,840Mar 5, 2026Mar 9, 2026View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
1,293,3934,194,881Feb 24, 2026Feb 26, 2026View →
HAS
HASBRO, INC.
PURCHASEGRANT
Stock grant
750750Jan 19, 2026Jan 21, 2026View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
97,505$2.60$253.5K2,901,488Nov 20, 2025Nov 21, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
99,328$3.65$362.5K2,998,993Aug 20, 2025Aug 21, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
98,950$5.32$526.4K3,098,321May 21, 2025May 23, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
193,078$4.91$948.0K3,197,271Mar 7, 2025Mar 10, 2025View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
627,2063,390,349Feb 27, 2025Mar 3, 2025View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
65,176$7.10$462.7K2,763,143Nov 20, 2024Nov 20, 2024View →
HNST
HONEST COMPANY, INC.
SALE
Chief Executive Officer
52,751$4.28$225.8K2,828,319Aug 21, 2024Aug 22, 2024View →
HNST
HONEST COMPANY, INC.
SALE
Chief Executive Officer
43,317$2.77$120.0K2,881,070May 21, 2024May 22, 2024View →
HNST
HONEST COMPANY, INC.
SALE
Chief Executive Officer
209,160$4.16$870.1K2,924,387Mar 18, 2024Mar 20, 2024View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
1,188,3093,133,547Feb 29, 2024Mar 1, 2024View →
HNST
HONEST COMPANY, INC.
PURCHASE
Chief Executive Officer
50,000$1.21$60.5K1,945,238Sep 15, 2023Sep 15, 2023View →
HNST
HONEST COMPANY, INC.
PURCHASE
Chief Executive Officer
50,000$1.68$84.0K1,895,238May 23, 2023May 25, 2023View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
1,845,2381,845,238Mar 21, 2023Mar 23, 2023View →
Other insiders · HNST
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About this filer
CIK 0001961856
ROLE
Chief Executive Officer
PRIMARY
HNST
COMPANIES
2
ACTIVE SINCE
Mar 2023
MARKETPEEL · /INSIDER/0001961856DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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