MarketPeel
Insider Trading Intelligence
JF

Jessica Friedeman

LFMD
CHIEF MARKETING OFFICER · LIFEMD, INC. · CIK 0001960450
FILING MIX · LIFETIME60%/40%
BUYS
3
SELLS
2
TOTAL VALUE
$223.8K
COMPANIES
1
ACTIVE SINCE
Jan 2023
HOLDINGS NOW
205,000
AVG SELL PX
$4.97
TRADE KIND
SHOWING 5 / 5
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizons · 3 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Jessica Friedeman, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+100.00%-5.75%-0.05%-5.70%-5.70%
14d2+100.00%-6.47%-0.13%-6.34%-6.34%
30d2+50.00%-1.72%-1.49%-0.23%-0.23%
60d2+50.00%+14.97%+2.85%+12.12%+12.12%
90d2+50.00%+49.88%+3.45%+46.43%+46.43%
180d2+0.00%+17.37%+12.10%+5.27%+5.27%
1y2(1 pending)+100.00%-33.00%+18.03%-51.03%-51.03%
2y2(2 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
LFMD · 205,000 shares · as of Dec 9, 2025
055,000110,000165,000220,00020242025SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
FLOW · 3 buys / 2 sellsCOVERAGE · 12 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
LFMD
LIFEMD, INC.
SALE
Chief Marketing Officer
15,000$3.61$54.2K205,000Dec 9, 2025Dec 11, 2025View →
LFMD
LIFEMD, INC.
PURCHASEGRANT
Stock grant
50,000220,000Aug 22, 2025Aug 26, 2025View →
LFMD
LIFEMD, INC.
SALE
Chief Marketing Officer
30,000$5.66$169.7K170,000Mar 14, 2025Mar 17, 2025View →
LFMD
LIFEMD, INC.
PURCHASEGRANT
Stock grant
50,000200,000Mar 7, 2025Mar 11, 2025View →
LFMD
LIFEMD, INC.
PURCHASEGRANT
Stock grant
150,000150,000Jan 3, 2023Jan 5, 2023View →
Other insiders · LFMD
Loading peer insiders…
About this filer
CIK 0001960450
ROLE
Chief Marketing Officer
PRIMARY
LFMD
COMPANIES
1
ACTIVE SINCE
Jan 2023
MARKETPEEL · /INSIDER/0001960450DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback