MarketPeel
Insider Trading Intelligence
Pricing
…
SW

Stephen Winchell

HNST
EVP, OPERATIONS AND R&D · HONEST COMPANY, INC. · CIK 0001933634
FILING MIX · LIFETIME24%/76%
BUYS
5
SELLS
16
TOTAL VALUE
$1.02M
COMPANIES
1
ACTIVE SINCE
Jun 2022
HOLDINGS NOW
483,293
AVG SELL PX
$3.80
TRADE KIND
SHOWING 21 / 21
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
15 backtested trades · 8 horizons · 16 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Stephen Winchell, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d15+26.67%+4.44%+0.42%+4.02%+2.16%—
14d15+40.00%+5.75%+0.90%+4.85%-0.03%—
30d15+73.33%+0.48%+0.02%+0.46%-4.58%—
60d15+66.67%+3.29%+3.57%-0.28%-7.00%—
90d15+53.33%+8.84%+5.59%+1.32%-15.99%—
180d15(2 pending)+53.85%+19.61%+10.46%+9.15%-14.08%—
1y15(4 pending)+54.55%+42.29%+19.67%+22.63%-33.02%—
2y15(10 pending)+20.00%+84.88%+42.92%+41.96%+14.34%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HNST · 483,293 shares · as of May 20, 2026
0147,788295,576443,363591,1512023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 5 buys / 16 sellsCOVERAGE · 17 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
12,886$3.14$40.5K483,293May 20, 2026May 22, 2026 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
21,287$2.85$60.7K496,179Mar 5, 2026Mar 9, 2026 ↗View →
HNST
HONEST COMPANY, INC.
SALE
Chief Innovation Officer
73,685$2.84$209.3K517,466Mar 3, 2026Mar 4, 2026 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
191,489——591,151Feb 24, 2026Feb 26, 2026 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
10,595$2.60$27.5K399,662Nov 20, 2025Nov 21, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
10,841$3.65$39.6K410,257Aug 20, 2025Aug 21, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
10,746$5.32$57.2K421,098May 21, 2025May 23, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE
Chief Innovation Officer
20,000$4.98$99.6K431,844Mar 12, 2025Mar 14, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
23,628$4.91$116.0K451,844Mar 7, 2025Mar 10, 2025 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
92,859——475,472Feb 27, 2025Mar 3, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
7,123$7.10$50.6K382,613Nov 20, 2024Nov 20, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
EVP, Operations and R&D
25,000$7.08$177.0K389,736Nov 18, 2024Nov 19, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
EVP, Operations and R&D
6,938$4.28$29.7K414,736Aug 21, 2024Aug 22, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
EVP, Operations and R&D
7,283$2.77$20.2K421,674May 21, 2024May 22, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
EVP, Operations and R&D
19,665$3.24$63.7K428,957Mar 7, 2024Mar 8, 2024 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
157,370——448,622Feb 29, 2024Mar 1, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
EVP, Operations and R&D
2,960$1.54$4.6K291,252Nov 20, 2023Nov 21, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
EVP, Operations and R&D
2,992$1.36$4.1K294,212Aug 21, 2023Aug 22, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
EVP, Operations and R&D
12,715$1.58$20.1K297,204May 22, 2023May 24, 2023 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
175,000——309,919Mar 21, 2023Mar 23, 2023 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
134,919——134,919Jun 14, 2022Jun 16, 2022 ↗View →
Other insiders · HNST
Loading peer insiders…
About this filer
CIK 0001933634
ROLE
EVP, Operations and R&D
PRIMARY
HNST
COMPANIES
1
ACTIVE SINCE
Jun 2022
MARKETPEEL · /INSIDER/0001933634DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback