MarketPeel
Insider Trading Intelligence
LR

Lisa Roger

BRFH
CHIEF FINANCIAL OFFICER · BARFRESH FOOD GROUP INC. · CIK 0001905960
FILING MIX · LIFETIME60%/40%
BUYS
12
SELLS
8
TOTAL VALUE
$11.9K
COMPANIES
1
ACTIVE SINCE
Jul 2022
HOLDINGS NOW
124,536
AVG SELL PX
$2.64
TRADE KIND
SHOWING 20 / 20
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
5 backtested trades · 8 horizons · 5 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Lisa Roger, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d5+0.00%+5.26%-1.66%+6.93%+6.93%
14d5+0.00%+20.18%-2.73%+22.91%+22.91%
30d5+0.00%+17.32%-1.98%+19.30%+19.30%
60d5+0.00%+66.45%+0.82%+65.63%+65.63%
90d5+0.00%+39.47%-6.22%+45.69%+45.69%
180d5+0.00%+23.68%-0.99%+24.67%+24.67%
1y5+0.00%+53.51%+12.59%+40.92%+40.92%
2y5(5 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
BRFH · 124,536 shares · as of Jun 13, 2026
037,50075,000112,500150,0002023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 12 buys / 8 sellsCOVERAGE · 16 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
BRFH
BARFRESH FOOD GROUP INC.
SALE
Chief Financial Officer
2,963124,536Jun 13, 2026Jun 15, 2026View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
15,000127,499Apr 27, 2026Apr 29, 2026View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
6,800112,499Apr 15, 2026Apr 17, 2026View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
15,000105,699Apr 25, 2025Apr 29, 2025View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
20,17090,699Mar 28, 2025Apr 1, 2025View →
BRFH
BARFRESH FOOD GROUP INC.
SALE
Chief Financial Officer
1,57770,529Jan 17, 2025Jan 17, 2025View →
BRFH
BARFRESH FOOD GROUP INC.
SALE
Chief Financial Officer
4,100$2.65$10.9K72,106Dec 16, 2024Dec 16, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
SALE
Chief Financial Officer
14$2.50$3576,206Dec 16, 2024Dec 16, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
SALE
Chief Financial Officer
8$2.55$2076,420Dec 16, 2024Dec 16, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
SALE
Chief Financial Officer
200$2.52$50476,220Dec 16, 2024Dec 16, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
SALE
Chief Financial Officer
200$2.56$51276,428Dec 16, 2024Dec 16, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
25,00076,628Jun 13, 2024Jun 14, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
150,000150,000Jun 13, 2024Jun 14, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
3,73651,628May 15, 2024May 16, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
8,11447,892Mar 27, 2024Mar 28, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
11,20939,778Mar 27, 2024Mar 28, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
SALE
Chief Financial Officer
1,57728,569Jan 17, 2024Jan 19, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
11,80430,146Jan 9, 2024Jan 11, 2024View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
5,64918,342Mar 2, 2023Mar 6, 2023View →
BRFH
BARFRESH FOOD GROUP INC.
PURCHASEGRANT
Stock grant
5,00012,693Jul 26, 2022Jul 27, 2022View →
Other insiders · BRFH
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About this filer
CIK 0001905960
ROLE
Chief Financial Officer
PRIMARY
BRFH
COMPANIES
1
ACTIVE SINCE
Jul 2022
MARKETPEEL · /INSIDER/0001905960DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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