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RD

Robert Demartini

PRPL
CHIEF EXECUTIVE OFFICER · PURPLE INNOVATION, INC. · CIK 0001900302
FILING MIX · LIFETIME50%/50%
BUYS
29
SELLS
29
TOTAL VALUE
$449.6K
COMPANIES
1
ACTIVE SINCE
Dec 2021
HOLDINGS NOW
80,385
AVG SELL PX
$0.76
TRADE KIND
SHOWING 58 / 58
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
4 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Robert Demartini, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d4+75.00%+11.93%+1.33%+10.59%+12.84%—
14d4+100.00%+14.96%+2.35%+12.61%+13.73%—
30d4+75.00%+29.18%+1.35%+27.83%+36.66%—
60d4+75.00%+19.20%+4.45%+14.74%+21.61%—
90d4+25.00%-4.38%+6.02%-10.40%-6.99%—
180d4+0.00%-29.64%+9.78%-39.42%-25.09%—
1y4+0.00%-34.50%+17.36%-51.86%-45.95%—
2y4+0.00%-63.63%+37.04%-100.67%-96.09%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PRPL · 80,385 shares · as of Mar 31, 2026
0250,030500,060750,0901,000,12020222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 29 buys / 29 sellsCOVERAGE · 18 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
80,386——1,000,120Mar 31, 2026Apr 2, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
23,192$0.66$15.3K976,928Mar 31, 2026Apr 2, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
80,386——80,385Mar 31, 2026Apr 2, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
56,529——0Mar 15, 2026Mar 17, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
16,309$0.71$11.5K919,734Mar 15, 2026Mar 17, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
56,529——936,043Mar 15, 2026Mar 17, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
314,943——0Mar 15, 2026Mar 17, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
80,386——160,771Mar 31, 2025Apr 2, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
23,232$0.76$17.6K879,514Mar 31, 2025Apr 2, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
80,386——902,746Mar 31, 2025Apr 2, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
166,667——0Mar 25, 2025Mar 26, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
48,167$0.79$38.1K822,360Mar 25, 2025Mar 26, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
166,667——870,527Mar 25, 2025Mar 26, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
56,528——720,197Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
56,258——56,529Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
16,337$0.90$14.7K703,860Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
138,834$1.03$143.2K663,669Jun 28, 2024Jun 28, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
10,105$1.01$10.2K524,835Jun 27, 2024Jun 28, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
51,061$0.98$50.3K514,730Jun 26, 2024Jun 28, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
241,157——241,157Jun 20, 2024Jun 21, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
38,334——0Mar 25, 2024Mar 26, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
128,333——166,667Mar 25, 2024Mar 26, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
38,334——335,336Mar 25, 2024Mar 26, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
128,333——463,669Mar 25, 2024Mar 26, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Chief Executive Officer
56,528——113,057Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Chief Executive Officer
56,528——297,002Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
169,585——169,585Jun 20, 2023Jun 22, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
314,943——314,943Jun 20, 2023Jun 22, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
295,000——295,000Jun 16, 2023Jun 20, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
295,000——295,000Jun 16, 2023Jun 20, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
CEO
50,000$2.97$148.7K240,474May 15, 2023May 17, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
1,904.74——0Apr 27, 2023May 1, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
111,470——0Mar 25, 2023Mar 27, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
CEO
111,470——135,278Mar 25, 2023Mar 27, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
55,196——38,334Mar 25, 2023Mar 27, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
CEO
55,196——190,474Mar 25, 2023Mar 27, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
93,530——93,530Jun 2, 2022Mar 15, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
93,530——93,530Jun 2, 2022Mar 15, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALEGRANT
Stock grant
93,530——205,000Jun 2, 2022Jun 3, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALEGRANT
Stock grant
93,530——205,000Jun 2, 2022Jun 3, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
93,530——205,000Jun 2, 2022Jun 13, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
93,530——205,000Jun 2, 2022Jun 13, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
7,936——0Apr 3, 2022Apr 5, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
CEO
7,936——23,808Apr 3, 2022Apr 5, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
388,530——111,470Mar 25, 2022Mar 15, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
388,530——111,470Mar 25, 2022Mar 15, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
388,530——111,470Mar 25, 2022Apr 8, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALEGRANT
Stock grant
500,000——500,000Mar 25, 2022Mar 29, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALEGRANT
Stock grant
500,000——500,000Mar 25, 2022Mar 29, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
23,808——7,936Mar 25, 2022Apr 5, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
388,530——111,470Mar 25, 2022Apr 8, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
500,000——500,000Mar 25, 2022Jun 13, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
500,000——500,000Mar 25, 2022Jun 13, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
CEO
7,936——15,872Mar 3, 2022Mar 7, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
CEO
7,936——31,744Mar 3, 2022Mar 7, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Acting CEO
7,936——39,680Feb 3, 2022Feb 4, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Acting CEO
7,936——7,936Feb 3, 2022Feb 4, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
47,616——47,616Dec 15, 2021Dec 17, 2021 ↗View →
Other insiders · PRPL
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About this filer
CIK 0001900302
ROLE
Chief Executive Officer
PRIMARY
PRPL
COMPANIES
1
ACTIVE SINCE
Dec 2021
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