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George Turner Ulrich

PRPL
PRINCIPAL ACCOUNTING OFFICER · PURPLE INNOVATION, INC. · CIK 0001881153
FILING MIX · LIFETIME47%/53%
BUYS
18
SELLS
20
TOTAL VALUE
$17.0K
COMPANIES
1
ACTIVE SINCE
Aug 2021
HOLDINGS NOW
41,007
AVG SELL PX
$1.13
TRADE KIND
SHOWING 38 / 38
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by George Turner Ulrich, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+100.00%+14.47%+0.36%+14.12%+14.12%—
14d1+100.00%+28.95%-0.53%+29.48%+29.48%—
30d1+0.00%-1.32%-4.12%+2.81%+2.81%—
60d1+0.00%-6.91%+1.95%-8.86%-8.86%—
90d1+0.00%-41.44%+4.95%-46.39%-46.39%—
180d1+0.00%-30.92%+8.06%-38.98%-38.98%—
1y1+0.00%-42.41%+9.58%-51.99%-51.99%—
2y1+0.00%-53.22%+27.34%-80.57%-80.57%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PRPL · 41,007 shares · as of Mar 31, 2026
010,25220,50430,75541,00720222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 18 buys / 20 sellsCOVERAGE · 19 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
6,576——6,576Mar 31, 2026Apr 2, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
6,576——41,007Mar 31, 2026Apr 2, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
6,292——0Mar 15, 2026Mar 17, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
6,292——34,431Mar 15, 2026Mar 17, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
18,875——0Mar 15, 2026Mar 17, 2026 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
6,576——30,388Mar 31, 2025Apr 2, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
6,576——13,152Mar 31, 2025Apr 2, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
2,249$0.76$1.7K28,139Mar 31, 2025Apr 2, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
6,292——25,964Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
2,152$0.90$1.9K23,812Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
6,292——6,292Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
4,253——21,127Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
9,037——0Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
1,455$0.90$1.3K19,672Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
4,253——0Mar 15, 2025Mar 18, 2025 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
19,728——19,728Jun 20, 2024Jun 21, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
4,000$1.52$6.1K16,874Mar 22, 2024Mar 26, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
4,253——10,200Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
6,291——12,584Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
2,158$1.56$3.4K12,874Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
6,291——15,032Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
1,459$1.56$2.3K8,741Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
1,895——0Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
4,253——4,253Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
200$1.56$3125,947Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
632——6,147Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
632——0Mar 15, 2024Mar 19, 2024 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
18,875——18,875Jun 20, 2023Jun 22, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
18,875——18,875Jun 20, 2023Jun 22, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
55.15——0Apr 27, 2023May 1, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
4,252——5,515Mar 15, 2023Mar 16, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
632——1,263Mar 15, 2023Mar 16, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
632——632Mar 15, 2023Mar 16, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
SALE
Principal Accounting Officer
4,252——8,506Mar 15, 2023Mar 16, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
9,037——9,037May 26, 2022Mar 14, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASEGRANT
Stock grant
12,758——12,758May 26, 2022Mar 14, 2023 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
631——631Mar 15, 2022May 24, 2022 ↗View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
Principal Accounting Officer
631——1,264Aug 11, 2021May 24, 2022 ↗View →
Other insiders · PRPL
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About this filer
CIK 0001881153
ROLE
Principal Accounting Officer
PRIMARY
PRPL
COMPANIES
1
ACTIVE SINCE
Aug 2021
MARKETPEEL · /INSIDER/0001881153DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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