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Insider Trading Intelligence
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BS

Brendan Sheehey

HNST
GENERAL COUNSEL · HONEST COMPANY, INC. · CIK 0001858823
FILING MIX · LIFETIME24%/76%
BUYS
11
SELLS
35
TOTAL VALUE
$3.24M
COMPANIES
1
ACTIVE SINCE
May 2021
HOLDINGS NOW
715,888
AVG SELL PX
$5.52
TRADE KIND
SHOWING 46 / 46
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
27 backtested trades · 8 horizons · 15 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Brendan Sheehey, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d27+48.15%+0.72%+0.20%+0.52%-0.25%—
14d27+51.85%-0.51%+0.63%-1.14%-2.07%—
30d27+74.07%-4.75%+0.25%-5.00%-9.13%—
60d27+77.78%-2.59%+2.52%-5.11%-10.56%—
90d27+62.96%+2.11%+4.24%-2.80%-17.48%—
180d27(1 pending)+65.38%+7.76%+7.61%+0.15%-25.15%—
1y27(3 pending)+62.50%+13.75%+17.24%-3.50%-54.58%—
2y27(11 pending)+31.25%+65.16%+43.14%+22.02%-1.47%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HNST · 715,888 shares · as of May 20, 2026
0187,057374,114561,171748,22820222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 11 buys / 35 sellsCOVERAGE · 21 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
9,784$3.14$30.7K715,888May 20, 2026May 22, 2026 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
22,556$2.85$64.3K725,672Mar 5, 2026Mar 9, 2026 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
191,489——748,228Feb 24, 2026Feb 26, 2026 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
11,849$2.60$30.8K556,739Nov 20, 2025Nov 21, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
12,059$3.65$44.0K568,588Aug 20, 2025Aug 21, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
12,017$5.32$63.9K580,647May 21, 2025May 23, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
24,873$4.91$122.1K592,664Mar 7, 2025Mar 10, 2025 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
92,859——617,537Feb 27, 2025Mar 3, 2025 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
50,000$8.15$407.5K516,816Nov 27, 2024Nov 29, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
41,250——0Nov 27, 2024Nov 29, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
22,500——0Nov 27, 2024Nov 29, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
36,250——0Nov 27, 2024Nov 29, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
42,138$8.10$341.3K524,678Nov 27, 2024Nov 29, 2024 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASE
General Counsel
50,000$5.66$283.0K566,816Nov 27, 2024Nov 29, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE10b5-1
10b5-1 plan
8,392$7.10$59.6K516,816Nov 20, 2024Nov 20, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
52,653$7.05$371.2K525,208Nov 18, 2024Nov 20, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
60,000——22,500Nov 18, 2024Nov 20, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
55,000$6.97$383.4K517,861Nov 18, 2024Nov 20, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
55,000——0Nov 18, 2024Nov 20, 2024 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASE
General Counsel
55,000$5.66$311.3K572,861Nov 18, 2024Nov 20, 2024 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASE
General Counsel
60,000$5.66$339.6K577,861Nov 18, 2024Nov 20, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
8,176$4.28$35.0K517,861Aug 21, 2024Aug 22, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
8,583$2.77$23.8K526,037May 21, 2024May 22, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
21,152$3.24$68.5K534,620Mar 7, 2024Mar 8, 2024 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
157,370——555,772Feb 29, 2024Mar 1, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
4,495$3.18$14.3K398,402Jan 2, 2024Jan 3, 2024 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
4,175$1.54$6.4K402,897Nov 20, 2023Nov 21, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
4,451$1.23$5.5K407,072Oct 2, 2023Oct 5, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
4,215$1.36$5.7K411,523Aug 21, 2023Aug 22, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
4,381$1.66$7.3K415,738Jul 3, 2023Jul 5, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
4,431$1.58$7.0K420,119May 22, 2023May 23, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
4,334$1.79$7.8K424,550Apr 3, 2023Apr 4, 2023 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
175,000——428,884Mar 21, 2023Mar 23, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
11,297$2.92$33.0K253,884Mar 6, 2023Mar 8, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
5,153$2.98$15.4K265,181Jan 3, 2023Jan 4, 2023 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
2,566$2.90$7.4K270,334Nov 21, 2022Nov 22, 2022 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
4,351$3.48$15.1K272,900Oct 3, 2022Oct 4, 2022 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
2,488$3.74$9.3K277,251Aug 22, 2022Aug 23, 2022 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
75,000——279,739Jul 28, 2022Jul 29, 2022 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
2,410$3.17$7.6K204,739May 20, 2022May 23, 2022 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
10,477$4.06$42.5K207,149May 5, 2022May 9, 2022 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
80,196——217,626Mar 24, 2022Mar 28, 2022 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASE
General Counsel
5,000$5.66$28.3K142,430Nov 16, 2021Nov 18, 2021 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
5,000——36,250Nov 16, 2021Nov 18, 2021 ↗View →
HNST
HONEST COMPANY, INC.
SALE
General Counsel
5,000$10.00$50.0K137,430Nov 16, 2021Nov 18, 2021 ↗View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
137,430——137,430May 26, 2021Aug 13, 2021 ↗View →
Other insiders · HNST
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About this filer
CIK 0001858823
ROLE
General Counsel
PRIMARY
HNST
COMPANIES
1
ACTIVE SINCE
May 2021
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