MarketPeel
Insider Trading Intelligence
DF

David Flavell

PEP
EVP, GEN COUNSEL & CORP SEC · PEPSICO INC · CIK 0001846812
FILING MIX · LIFETIME38%/62%
BUYS
10
SELLS
16
TOTAL VALUE
$6.98M
COMPANIES
1
ACTIVE SINCE
Mar 2021
HOLDINGS NOW
79,868
AVG SELL PX
$163.32
TRADE KIND
SHOWING 26 / 26
Trades · vs SPY
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Performance · forward returns vs SPY
4 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by David Flavell, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d4+25.00%-0.68%-0.58%-0.09%+0.16%
14d4+75.00%-1.45%+0.55%-2.00%-1.39%
30d4+75.00%-4.77%-0.75%-4.03%-2.81%
60d4+100.00%-6.86%-0.17%-6.69%-5.63%
90d4+50.00%-2.53%+4.39%-6.92%-5.56%
180d4+50.00%+1.25%+7.38%-6.13%-6.56%
1y4+25.00%+1.73%+6.42%-4.69%-1.50%
2y4(1 pending)+33.33%+4.49%+28.45%-23.97%-32.29%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PEP · 79,868 shares · as of Mar 1, 2026
020,16340,32660,48880,65120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 10 buys / 16 sellsCOVERAGE · 21 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
2,143$169.05$362.3K77,725Mar 1, 2026Mar 3, 2026View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
25,83180,651Mar 1, 2026Mar 3, 2026View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
12,16054,820Mar 1, 2026Mar 3, 2026View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
78379,868Mar 1, 2026Mar 3, 2026View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
6,906$150.90$1.04M42,660Mar 3, 2025Mar 4, 2025View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
12,47048,734Mar 1, 2025Mar 4, 2025View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
6,07454,808Mar 1, 2025Mar 4, 2025View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
5,242$153.73$805.8K49,566Mar 1, 2025Mar 4, 2025View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
6,628$179.86$1.19M36,264May 10, 2024May 14, 2024View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
9,14242,066Mar 1, 2024Mar 5, 2024View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
5,460$164.13$896.1K42,892Mar 1, 2024Mar 5, 2024View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
6,28648,352Mar 1, 2024Mar 5, 2024View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
2,085$170.79$356.1K34,877Mar 1, 2023Mar 3, 2023View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
1,953$170.79$333.6K32,924Mar 1, 2023Mar 3, 2023View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
1,93336,962Mar 1, 2023Mar 3, 2023View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
6,75435,029Mar 1, 2023Mar 3, 2023View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
5,150$175.11$901.8K28,275May 16, 2022May 18, 2022View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
6,07436,885Mar 1, 2022Mar 3, 2022View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
2,518$162.85$410.1K34,160Mar 1, 2022Mar 3, 2022View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
20736,678Mar 1, 2022Mar 3, 2022View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
735$162.85$119.7K33,425Mar 1, 2022Mar 3, 2022View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
2,000$154.39$308.8K30,811Aug 6, 2021Aug 10, 2021View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
285$131.16$37.4K34,445Mar 1, 2021Mar 3, 2021View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
1,634$131.16$214.3K32,811Mar 1, 2021Mar 3, 2021View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
6,28635,493Mar 1, 2021Mar 3, 2021View →
PEP
PEPSICO INC
SALE
EVP, Gen Counsel & Corp Sec
76334,730Mar 1, 2021Mar 3, 2021View →
Other insiders · PEP
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About this filer
CIK 0001846812
ROLE
EVP, Gen Counsel & Corp Sec
PRIMARY
PEP
COMPANIES
1
ACTIVE SINCE
Mar 2021
MARKETPEEL · /INSIDER/0001846812DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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