MarketPeel
Insider Trading Intelligence
BK

Bernhard L. III Kohn

PLBY
CEO & PRESIDENT · PLAYBOY, INC. · CIK 0001844121
FILING MIX · LIFETIME36%/64%
BUYS
21
SELLS
37
TOTAL VALUE
$16.46M
COMPANIES
1
ACTIVE SINCE
Oct 2021
HOLDINGS NOW
5,488,408
AVG SELL PX
$4.70
TRADE KIND
SHOWING 58 / 58
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
31 backtested trades · 8 horizons · 21 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Bernhard L. III Kohn, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d31+61.29%-7.54%+0.69%-7.81%-7.13%
14d31+64.52%-12.76%+0.42%-12.91%-17.53%
30d31+48.39%-12.41%+0.23%-12.07%-25.80%-2.50
60d31+54.84%-13.51%-1.81%-11.69%-24.51%-1.63
90d31(4 pending)+51.85%-15.03%-4.81%-10.22%-34.09%
180d31(4 pending)+44.44%-5.77%+0.80%-6.58%-58.82%
1y31(4 pending)+48.15%-21.58%+7.25%-28.83%-75.97%
2y31(9 pending)+54.55%-49.45%+34.02%-88.28%-113.30%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PLBY · 5,488,408 shares · as of Jul 9, 2026
01,565,8873,131,7744,697,6606,263,54720222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 21 buys / 37 sellsCOVERAGE · 20 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PLBY
PLAYBOY, INC.
SALE
CEO & President
106,152$1.14$121.3K5,488,408Jul 9, 2026Jul 9, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
109,342$1.14$124.3K5,594,560Jul 8, 2026Jul 9, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
108,959$1.19$129.5K5,703,902Jul 7, 2026Jul 9, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
81,771$1.35$110.2K5,812,861May 15, 2026May 15, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
82,677$1.43$118.1K5,894,632May 14, 2026May 15, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
97,658$1.39$136.2K5,977,309May 13, 2026May 13, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
94,594$1.50$141.7K6,074,967May 12, 2026May 13, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
75,484$1.74$131.4K6,169,561May 11, 2026May 13, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
18,502$1.83$33.8K6,245,045Apr 24, 2026Apr 24, 2026View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
783,3924,618,386Apr 8, 2026Apr 10, 2026View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
1,000,0005,618,386Apr 8, 2026Apr 10, 2026View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
645,1616,263,547Apr 8, 2026Apr 10, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
102,120$1.92$196.1K3,834,994Jan 22, 2026Jan 23, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
408,901$1.92$785.1K3,937,114Jan 21, 2026Jan 23, 2026View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
27,400$1.43$39.3K4,346,015May 23, 2025May 28, 2025View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
783,3923,373,415May 2, 2025May 6, 2025View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
1,000,0004,373,415May 2, 2025May 6, 2025View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
71,323$0.56$40.1K2,590,023Aug 21, 2024Aug 21, 2024View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
79,330$0.55$43.9K2,661,346Aug 20, 2024Aug 21, 2024View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
69,871$0.62$43.4K2,740,676Aug 19, 2024Aug 21, 2024View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
66,390$0.64$42.2K2,810,547Aug 16, 2024Aug 16, 2024View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
783,3922,876,937Jul 30, 2024Aug 1, 2024View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
26,023$0.87$22.7K2,093,545May 28, 2024May 29, 2024View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
17,414$0.89$15.4K2,119,568May 24, 2024May 29, 2024View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
50,000$0.47$23.4K75,361Nov 14, 2023Nov 14, 2023View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
965,9440Oct 9, 2023Oct 11, 2023View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
462,963784,944Oct 9, 2023Oct 11, 2023View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
750,0002,136,982Oct 9, 2023Oct 11, 2023View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
321,981321,981Oct 9, 2023Oct 11, 2023View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
24,326$1.63$39.7K1,386,982May 18, 2023May 19, 2023View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
15,124$2.08$31.4K1,411,308Mar 23, 2023Mar 24, 2023View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
426,994$2.56$1.09M445,309Feb 1, 2023Feb 3, 2023View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
799,6840Feb 1, 2023Feb 3, 2023View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
50,0000Feb 1, 2023Feb 3, 2023View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
75,361$2.56$192.6K125,361Feb 1, 2023Feb 3, 2023View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
151,617$3.27$496.1K1,426,432Dec 19, 2022Dec 19, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
133,516$3.64$486.2K1,578,049Dec 15, 2022Dec 19, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
124,208$3.95$491.1K1,711,565Dec 14, 2022Dec 14, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
117,085$4.09$478.8K1,835,773Dec 13, 2022Dec 14, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
85,591$3.83$327.7K1,952,858Dec 12, 2022Dec 14, 2022View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
181,6532,038,449Apr 22, 2022Apr 26, 2022View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
175$14.74$2.6K1,856,796Mar 24, 2022Mar 24, 2022View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
5,250$14.81$77.7K1,856,621Mar 24, 2022Mar 24, 2022View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
25,000$15.52$388.0K50,000Mar 23, 2022Mar 24, 2022View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
928$15.15$14.1K928Mar 22, 2022Mar 23, 2022View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
24,072$15.34$369.3K25,000Mar 22, 2022Mar 23, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
6,428$15.33$98.5K1,851,371Mar 22, 2022Mar 24, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
129,957$14.72$1.91M1,857,799Mar 22, 2022Mar 24, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
6,797$15.30$104.0K1,987,756Mar 21, 2022Mar 23, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
113,203$14.37$1.63M1,994,553Mar 21, 2022Mar 23, 2022View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
928$15.15$14.1K928Mar 21, 2022Mar 22, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
6,797$15.30$104.0K1,987,756Mar 21, 2022Mar 22, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
113,203$14.37$1.63M1,994,553Mar 21, 2022Mar 22, 2022View →
PLBY
PLAYBOY, INC.
PURCHASE
CEO & President
24,072$15.34$369.3K25,000Mar 21, 2022Mar 22, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
122,000$15.64$1.91M2,107,756Mar 18, 2022Mar 23, 2022View →
PLBY
PLAYBOY, INC.
SALE
CEO & President
122,000$15.64$1.91M2,107,756Mar 18, 2022Mar 22, 2022View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
1,056,3752,229,756Oct 29, 2021Nov 2, 2021View →
PLBY
PLAYBOY, INC.
PURCHASEGRANT
Stock grant
90,4311,173,381Oct 29, 2021Nov 2, 2021View →
Other insiders · PLBY
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About this filer
CIK 0001844121
ROLE
CEO & President
PRIMARY
PLBY
COMPANIES
1
ACTIVE SINCE
Oct 2021
MARKETPEEL · /INSIDER/0001844121DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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