MarketPeel
Insider Trading Intelligence
WM

William Jameson Mcfadden

FLO
DIRECTOR · FLOWERS FOODS INC · CIK 0001837304
FILING MIX · LIFETIME59%/41%
BUYS
17
SELLS
12
TOTAL VALUE
$50.8K
COMPANIES
1
ACTIVE SINCE
May 2021
HOLDINGS NOW
0
AVG SELL PX
TRADE KIND
SHOWING 29 / 29
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by William Jameson Mcfadden, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+0.00%-1.59%+0.84%-2.42%-2.42%
14d1+0.00%-1.29%+2.02%-3.31%-3.31%
30d1+0.00%-5.76%+3.50%-9.27%-9.27%
60d1+0.00%-4.41%+7.77%-12.18%-12.18%
90d1+0.00%-10.11%+8.68%-18.79%-18.79%
180d1+0.00%-38.86%+13.12%-51.98%-51.98%
1y1+0.00%-54.20%+25.57%-79.77%-79.77%
2y1(1 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
FLO · 0 shares · as of May 29, 2026
0162,033324,066486,098648,13120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 17 buys / 12 sellsCOVERAGE · 21 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
FLO
FLOWERS FOODS INC
SALE
9,3500May 29, 2026Jun 1, 2026View →
FLO
FLOWERS FOODS INC
PURCHASE
9,350648,131May 29, 2026Jun 1, 2026View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
22,26022,260May 29, 2026Jun 1, 2026View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
109,303638,781Dec 31, 2025Mar 5, 2026View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
1,3632,993.152Dec 15, 2025Dec 17, 2025View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
272529,478Dec 15, 2025Dec 17, 2025View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
1,3631,363Dec 15, 2025Dec 17, 2025View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
1,363529,750Dec 15, 2025Dec 17, 2025View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
1,363531,113Dec 15, 2025Dec 17, 2025View →
FLO
FLOWERS FOODS INC
PURCHASE
3,000$16.92$50.8K532,476May 27, 2025May 27, 2025View →
FLO
FLOWERS FOODS INC
SALE
6,5700May 22, 2025May 27, 2025View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
9,3509,350May 22, 2025May 27, 2025View →
FLO
FLOWERS FOODS INC
PURCHASE
6,570529,476May 22, 2025May 27, 2025View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
6571,493Dec 4, 2024Dec 5, 2024View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
132522,906Dec 4, 2024Dec 5, 2024View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
657523,038Dec 4, 2024Dec 5, 2024View →
FLO
FLOWERS FOODS INC
PURCHASE
5,940523,695May 23, 2024May 28, 2024View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
6,5706,570May 23, 2024May 28, 2024View →
FLO
FLOWERS FOODS INC
SALE
5,9400May 23, 2024May 28, 2024View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
90518,419Dec 14, 2023Dec 18, 2023View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
664836Dec 14, 2023Dec 18, 2023View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
664517,755Dec 14, 2023Dec 18, 2023View →
FLO
FLOWERS FOODS INC
SALE
5,3000May 25, 2023May 30, 2023View →
FLO
FLOWERS FOODS INC
PURCHASE
5,300518,509May 25, 2023May 30, 2023View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
5,9405,940May 25, 2023May 30, 2023View →
FLO
FLOWERS FOODS INC
SALE
6,0500May 26, 2022May 31, 2022View →
FLO
FLOWERS FOODS INC
PURCHASE
6,050513,451May 26, 2022May 31, 2022View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
5,3005,300May 26, 2022May 31, 2022View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
6,0506,050May 27, 2021Jun 1, 2021View →
Other insiders · FLO
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About this filer
CIK 0001837304
ROLE
Director
PRIMARY
FLO
COMPANIES
1
ACTIVE SINCE
May 2021
MARKETPEEL · /INSIDER/0001837304DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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