MarketPeel
Insider Trading Intelligence
Pricing
…
DJ

Dan Jedda

ROKU
CFO & COO · ROKU, INC · CIK 0001834902
FILING MIX · LIFETIME26%/74%
BUYS
27
SELLS
76
TOTAL VALUE
$17.26M
COMPANIES
3
ACTIVE SINCE
Dec 2020
HOLDINGS NOW
710,781
AVG SELL PX
$62.07
TRADE KIND
SHOWING 103 / 103
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
33 backtested trades · 8 horizons · 60 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Dan Jedda, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d33+39.39%+0.21%-0.28%+0.49%+0.59%0.55
14d33+57.58%-1.78%-1.15%-0.63%-1.76%-0.48
30d33+36.36%+2.54%+0.77%+1.77%+2.52%0.88
60d33+30.30%+7.60%+3.18%+4.42%+3.08%1.47
90d33+27.27%+9.03%+5.03%+3.95%+5.48%1.42
180d33(11 pending)+59.09%+3.12%+7.41%-4.28%-6.64%—
1y33(18 pending)+40.00%+17.37%+18.42%-1.06%+11.31%—
2y33(31 pending)+0.00%+13.75%+50.06%-36.31%-36.31%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
ROKU · 79,963 shares · as of Jun 15, 2026
070,905141,809212,714283,618202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 27 buys / 76 sellsCOVERAGE · 23 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
7,000$143.87$1.01M79,963Jun 15, 2026Jun 16, 2026 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
10,646——27,746Jun 5, 2026Jun 9, 2026 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
17,726——70,905Jun 1, 2026Jun 3, 2026 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
4,221——4,221Jun 1, 2026Jun 3, 2026 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO & COO
26,132——97,247Jun 1, 2026Jun 3, 2026 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
4,185——20,928Jun 1, 2026Jun 3, 2026 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
10,284$129.03$1.33M86,963Jun 1, 2026Jun 3, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
7,000$122.56$857.9K71,115May 15, 2026May 18, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
7,000$107.00$749.0K78,115Apr 15, 2026Apr 16, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,130$92.37$104.4K91,485Mar 16, 2026Mar 18, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,130$92.37$104.4K98,985Mar 16, 2026Mar 18, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
4,075$94.58$385.4K86,161Mar 16, 2026Mar 18, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,249$93.69$117.0K90,236Mar 16, 2026Mar 18, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$93.62$93.6K97,985Mar 16, 2026Mar 18, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,046$95.53$99.9K85,115Mar 16, 2026Mar 18, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,230$95.44$117.4K92,615Mar 16, 2026Mar 18, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
4,140$94.52$391.3K93,845Mar 16, 2026Mar 18, 2026 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
4,186——25,113Mar 2, 2026Mar 4, 2026 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO & COO
26,133——110,400Mar 2, 2026Mar 4, 2026 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
4,221——8,442Mar 2, 2026Mar 4, 2026 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
10,285$98.09$1.01M100,115Mar 2, 2026Mar 4, 2026 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
17,726——88,631Mar 2, 2026Mar 4, 2026 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
1,464$21.02$30.8K17,100Feb 23, 2026Feb 24, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,500$87.76$131.6K84,267Feb 17, 2026Feb 19, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,500$90.00$135.0K85,767Feb 17, 2026Feb 19, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
3,000$107.56$322.7K87,267Jan 15, 2026Jan 15, 2026 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
3,000$107.44$322.3K90,267Dec 15, 2025Dec 15, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
4,220——12,663Nov 17, 2025Nov 19, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
3,000$99.09$297.3K77,420Nov 17, 2025Nov 19, 2025 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO & COO
26,131——103,551Nov 17, 2025Nov 19, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
17,726——106,357Nov 17, 2025Nov 19, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
4,185——29,299Nov 17, 2025Nov 19, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
10,284$96.89$996.4K93,267Nov 17, 2025Nov 19, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
3,000$95.82$287.5K80,420Oct 15, 2025Oct 16, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
3,000$94.52$283.6K83,420Sep 15, 2025Sep 17, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
8,624$95.86$826.7K86,420Sep 2, 2025Sep 4, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
4,186——0Sep 2, 2025Sep 4, 2025 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO & COO
21,912——95,044Sep 2, 2025Sep 4, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO & COO
17,726——124,083Sep 2, 2025Sep 4, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,500$88.14$132.2K74,632Aug 15, 2025Aug 19, 2025 ↗View →
ROKU
ROKU, INC
PURCHASEGRANT
Stock grant
33,484——33,484Aug 15, 2025Aug 19, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,500$90.00$135.0K73,132Aug 15, 2025Aug 19, 2025 ↗View →
ROKU
ROKU, INC
PURCHASEGRANT
Stock grant
29,897——29,897Aug 15, 2025Aug 19, 2025 ↗View →
ROKU
ROKU, INC
PURCHASEGRANT
Stock grant
16,883——16,883Aug 15, 2025Aug 19, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
3,000$90.20$270.6K76,132Jul 15, 2025Jul 16, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,500$91.00$136.5K79,132Jul 10, 2025Jul 10, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,794$35.68$99.7K18,564Jun 16, 2025Jun 16, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,500$81.32$122.0K80,632Jun 16, 2025Jun 18, 2025 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
6,990——21,358Jun 13, 2025Jun 16, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO
17,727——141,809Jun 2, 2025Jun 4, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO
4,185——4,186Jun 2, 2025Jun 4, 2025 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO
21,912——90,755Jun 2, 2025Jun 4, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO
8,623$73.01$629.6K82,132Jun 2, 2025Jun 4, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$75.00$75.0K68,843Mar 20, 2025Mar 21, 2025 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO
21,912——78,467Mar 3, 2025Mar 5, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO
17,726——159,536Mar 3, 2025Mar 5, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO
8,624$80.26$692.2K69,843Mar 3, 2025Mar 5, 2025 ↗View →
ROKU
ROKU, INC
SALE
CFO
4,186——8,371Mar 3, 2025Mar 5, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$99.90$99.9K57,555Feb 18, 2025Feb 18, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$100.00$100.0K56,555Feb 18, 2025Feb 18, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
5,000$100.40$502.0K58,555Feb 14, 2025Feb 18, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$77.18$77.2K63,555Jan 15, 2025Jan 16, 2025 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$82.73$82.7K64,555Dec 16, 2024Dec 17, 2024 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$75.00$75.0K65,555Nov 19, 2024Nov 19, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
17,726——177,262Nov 15, 2024Nov 19, 2024 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO
21,911——75,178Nov 15, 2024Nov 19, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
8,623$68.87$593.9K66,555Nov 15, 2024Nov 19, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
4,185——12,557Nov 15, 2024Nov 19, 2024 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$76.25$76.3K53,267Oct 15, 2024Oct 16, 2024 ↗View →
ROKU
ROKU, INC
SALE10b5-1
10b5-1 plan
1,000$75.33$75.3K54,267Sep 17, 2024Sep 19, 2024 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO
17,726——62,243Sep 3, 2024Sep 5, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
6,976$65.22$455.0K55,267Sep 3, 2024Sep 5, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
17,726——194,988Sep 3, 2024Sep 5, 2024 ↗View →
ROKU
ROKU, INC
PURCHASEGRANT
Stock grant
16,742——16,742Aug 16, 2024Aug 20, 2024 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
5,588——14,368Jun 13, 2024Jun 17, 2024 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
8,780——8,780Jun 11, 2024Jun 13, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
6,976$57.94$404.2K44,517Jun 3, 2024Jun 5, 2024 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO
17,726——51,493Jun 3, 2024Jun 5, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
17,726——212,714Jun 3, 2024Jun 5, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
17,726——230,440Mar 1, 2024Mar 5, 2024 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO
17,726——40,743Mar 1, 2024Mar 5, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
6,976$63.35$441.9K33,767Mar 1, 2024Mar 5, 2024 ↗View →
ROKU
ROKU, INC
SALE
CFO
7,138$89.03$635.5K23,017Nov 16, 2023Nov 17, 2023 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO
17,726——30,155Nov 15, 2023Nov 17, 2023 ↗View →
ROKU
ROKU, INC
SALE
CFO
17,726——248,166Nov 15, 2023Nov 17, 2023 ↗View →
ROKU
ROKU, INC
SALE
CFO
5,297$82.69$438.0K12,429Sep 5, 2023Sep 6, 2023 ↗View →
ROKU
ROKU, INC
PURCHASE
CFO
17,726——17,726Sep 1, 2023Sep 6, 2023 ↗View →
ROKU
ROKU, INC
SALE
CFO
17,726——265,892Sep 1, 2023Sep 6, 2023 ↗View →
ROKU
ROKU, INC
PURCHASEGRANT
Stock grant
283,618——283,618Jun 1, 2023Jun 5, 2023 ↗View →
SFIX
STITCH FIX, INC.
SALE
Chief Financial Officer
17,195$5.21$89.6K603,072Mar 15, 2023Mar 15, 2023 ↗View →
SFIX
STITCH FIX, INC.
SALE
Chief Financial Officer
26,973$4.08$110.0K620,267Dec 14, 2022Dec 16, 2022 ↗View →
SFIX
STITCH FIX, INC.
SALE
Chief Financial Officer
32,079$4.90$157.2K647,240Sep 14, 2022Sep 15, 2022 ↗View →
SFIX
STITCH FIX, INC.
PURCHASEGRANT
Stock grant
400,000——679,319Jul 15, 2022Jul 19, 2022 ↗View →
SFIX
STITCH FIX, INC.
SALE
Chief Financial Officer
6,392——279,319Jun 15, 2022Jun 16, 2022 ↗View →
SFIX
STITCH FIX, INC.
SALE
Chief Financial Officer
6,675$9.91$66.1K285,711Mar 16, 2022Mar 17, 2022 ↗View →
SFIX
STITCH FIX, INC.
SALE
Chief Financial Officer
10,329$18.50$191.1K292,386Dec 15, 2021Dec 16, 2021 ↗View →
SFIX
STITCH FIX, INC.
PURCHASEGRANT
Stock grant
178,697——302,715Dec 14, 2021Dec 16, 2021 ↗View →
SFIX
STITCH FIX, INC.
SALE
Chief Financial Officer
2,343$35.69$83.6K124,018Sep 15, 2021Sep 17, 2021 ↗View →
SFIX
STITCH FIX, INC.
SALE
Chief Financial Officer
3,513$61.13$214.7K126,361Jun 16, 2021Jun 21, 2021 ↗View →
SFIX
STITCH FIX, INC.
PURCHASEGRANT
Stock grant
83,135——83,135Dec 9, 2020Dec 11, 2020 ↗View →
SFIX
STITCH FIX, INC.
PURCHASEGRANT
Stock grant
86,583——86,583Dec 9, 2020Dec 11, 2020 ↗View →
SFIX
STITCH FIX, INC.
PURCHASEGRANT
Stock grant
43,291——129,874Dec 9, 2020Dec 11, 2020 ↗View →
SFIX
STITCH FIX, INC.
PURCHASEGRANT
Stock grant
172,237——172,237Dec 9, 2020Dec 11, 2020 ↗View →
Other insiders · ROKU
Loading peer insiders…
About this filer
CIK 0001834902
ROLE
CFO & COO
PRIMARY
ROKU
COMPANIES
3
ACTIVE SINCE
Dec 2020
MARKETPEEL · /INSIDER/0001834902DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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