MarketPeel
Insider Trading Intelligence
KG

Kelly E. Garcia

ULTA
DIRECTOR · ULTA BEAUTY, INC. · CIK 0001826853
FILING MIX · LIFETIME36%/64%
BUYS
26
SELLS
47
TOTAL VALUE
$7.58M
COMPANIES
2
ACTIVE SINCE
Nov 2020
HOLDINGS NOW
2,637
AVG SELL PX
$431.21
TRADE KIND
SHOWING 73 / 73
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
5 backtested trades · 8 horizons · 8 pending
Forward-return performance of every backtestable P/S trade by Kelly E. Garcia, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d5+40.00%+1.43%+1.29%+0.14%-0.81%
14d5+40.00%+0.60%+3.16%-2.56%-1.90%
30d5+60.00%-1.73%-0.98%+0.94%+1.45%
60d5+60.00%-4.98%+1.36%-6.33%-13.88%
90d5(1 pending)+50.00%-3.26%+5.52%-8.78%-3.83%
180d5(1 pending)+50.00%-5.12%+14.57%-19.68%-16.32%
1y5(2 pending)+100.00%-9.50%+19.48%-28.97%-30.68%
2y5(4 pending)+100.00%-40.28%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
ULTA · 2,150 shares · as of Jun 10, 2026
05381,0751,6132,1502023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 26 buys / 47 sellsCOVERAGE · 23 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
487487Jun 11, 2026Jun 12, 2026View →
DPZ
DOMINOS PIZZA INC
SALE10b5-1
10b5-1 plan
487$311.74$151.8K9,351.818Jun 11, 2026Jun 12, 2026View →
DPZ
DOMINOS PIZZA INC
PURCHASE
EVP, Chief Tech & Data Ofcr
487$136.89$66.7K9,838.818Jun 11, 2026Jun 12, 2026View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
4042,150Jun 10, 2026Jun 11, 2026View →
DPZ
DOMINOS PIZZA INC
PURCHASE
EVP, Chief Tech & Data Ofcr
488$136.89$66.8K9,839.818May 21, 2026May 26, 2026View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
488974May 21, 2026May 26, 2026View →
DPZ
DOMINOS PIZZA INC
SALE10b5-1
10b5-1 plan
488$313.16$152.8K9,351.818May 21, 2026May 26, 2026View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
4881,462Apr 30, 2026May 4, 2026View →
DPZ
DOMINOS PIZZA INC
SALE10b5-1
10b5-1 plan
488$332.31$162.2K9,351.818Apr 30, 2026May 4, 2026View →
DPZ
DOMINOS PIZZA INC
PURCHASE
EVP, Chief Tech & Data Ofcr
488$136.89$66.8K9,839.818Apr 30, 2026May 4, 2026View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
152$395.98$60.2K9,351.818Mar 12, 2026Mar 16, 2026View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
121$393.29$47.6K9,503.818Mar 11, 2026Mar 13, 2026View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
1,3019,624.818Mar 10, 2026Mar 12, 2026View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
1,159$400.52$464.2K8,687.818Mar 10, 2026Mar 12, 2026View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
364$400.52$145.8K8,323.818Mar 10, 2026Mar 12, 2026View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
4,9284,928Mar 10, 2026Mar 12, 2026View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
3,0449,788.033Jan 22, 2026Jan 26, 2026View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
4,870$434.06$2.11M6,744.033Dec 16, 2025Dec 17, 2025View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
4,8700Dec 16, 2025Dec 17, 2025View →
DPZ
DOMINOS PIZZA INC
PURCHASE
EVP, Chief Tech & Data Ofcr
4,870$168.21$819.2K11,614.033Dec 16, 2025Dec 17, 2025View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
3831,746Jun 11, 2025Jun 12, 2025View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
3,3953,395Mar 12, 2025Mar 14, 2025View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
1,0456,744.033Mar 12, 2025Mar 14, 2025View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
120$430.56$51.7K7,803.033Mar 11, 2025Mar 12, 2025View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
528$437.23$230.9K5,699.033Mar 11, 2025Mar 12, 2025View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
1,576$435.96$687.1K6,227.033Mar 11, 2025Mar 12, 2025View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
109$440.03$48.0K8,392.033Mar 10, 2025Mar 12, 2025View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
347$440.03$152.7K7,923.033Mar 10, 2025Mar 12, 2025View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Tech & Data Ofcr
122$440.03$53.7K8,270.033Mar 10, 2025Mar 12, 2025View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
3798,443.552Jan 24, 2025Jan 28, 2025View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
11$423.20$4.7K8,064.552Oct 2, 2024Oct 3, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
57$483.03$27.5K8,091.552Jul 15, 2024Jul 17, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
16$483.03$7.7K8,075.552Jul 15, 2024Jul 17, 2024View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
4521,363Jun 11, 2024Jun 12, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
2,200$523.00$1.15M8,148.552Jun 3, 2024Jun 5, 2024View →
DPZ
DOMINOS PIZZA INC
PURCHASE
EVP, Chief Technology Officer
2,200$118.54$260.8K10,348.552Jun 3, 2024Jun 5, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
2,2000Jun 3, 2024Jun 5, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
85$493.92$42.0K8,148.552Apr 1, 2024Apr 3, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
122$443.90$54.2K8,554.552Mar 12, 2024Mar 13, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
321$443.90$142.5K8,233.552Mar 12, 2024Mar 13, 2024View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
8278,676.552Mar 11, 2024Mar 13, 2024View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
2,6222,622Mar 11, 2024Mar 13, 2024View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
2857,886.04Jan 24, 2024Jan 26, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
97$421.77$40.9K7,789.04Jan 24, 2024Jan 26, 2024View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
7$380.54$2.7K7,601.04Oct 2, 2023Oct 4, 2023View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
10$389.74$3.9K7,608.04Jul 17, 2023Jul 18, 2023View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
37$389.74$14.4K7,618.04Jul 17, 2023Jul 18, 2023View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
397911Jun 1, 2023Jun 5, 2023View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
56$329.87$18.5K7,700.49Mar 31, 2023Apr 4, 2023View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
122$300.16$36.6K5,257.49Mar 10, 2023Mar 14, 2023View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
8,2208,220Mar 10, 2023Mar 14, 2023View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
2,4997,756.49Mar 10, 2023Mar 14, 2023View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
7$316.44$2.2K5,328.353Oct 3, 2022Oct 5, 2022View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
43$406.81$17.5K5,335.353Jul 18, 2022Jul 20, 2022View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
11$406.60$4.5K5,378.353Jul 15, 2022Jul 18, 2022View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
37$406.60$15.0K5,389.353Jul 15, 2022Jul 18, 2022View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
15$397.25$6.0K5,478.353Jul 10, 2022Jul 12, 2022View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
52$397.25$20.7K5,426.353Jul 10, 2022Jul 12, 2022View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
393514Jun 1, 2022Jun 2, 2022View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
55$407.01$22.4K5,493.353Mar 31, 2022Apr 4, 2022View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
1,2725,548.353Mar 10, 2022Mar 14, 2022View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
2,3022,302Mar 10, 2022Mar 14, 2022View →
ULTA
ULTA BEAUTY, INC.
PURCHASEGRANT
Stock grant
121121Feb 16, 2022Feb 18, 2022View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
7$470.91$3.3K4,231.163Oct 2, 2021Oct 5, 2021View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
55$478.49$26.3K4,238.163Jul 19, 2021Jul 20, 2021View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
43$478.49$20.6K4,293.163Jul 18, 2021Jul 20, 2021View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
11$484.84$5.3K4,336.163Jul 15, 2021Jul 16, 2021View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
37$484.84$17.9K4,347.163Jul 15, 2021Jul 16, 2021View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
52$480.11$25.0K4,384.163Jul 10, 2021Jul 13, 2021View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
15$480.11$7.2K4,436.163Jul 10, 2021Jul 13, 2021View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
5784,443.337Mar 31, 2021Apr 2, 2021View →
DPZ
DOMINOS PIZZA INC
PURCHASEGRANT
Stock grant
1,1371,137Mar 31, 2021Apr 2, 2021View →
DPZ
DOMINOS PIZZA INC
SALE
EVP, Chief Technology Officer
86$376.55$32.4K3,808.031Nov 9, 2020Nov 12, 2020View →
Other insiders · ULTA
Loading peer insiders…
About this filer
CIK 0001826853
ROLE
Director
PRIMARY
ULTA
COMPANIES
2
ACTIVE SINCE
Nov 2020
MARKETPEEL · /INSIDER/0001826853DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

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