MarketPeel
Insider Trading Intelligence
Pricing
…
BV

Bretten Gordon Von

COTY
CHIEF TRANSFORMATION OFFICER · COTY INC. · CIK 0001814070
FILING MIX · LIFETIME63%/37%
BUYS
20
SELLS
12
TOTAL VALUE
$502.7K
COMPANIES
2
ACTIVE SINCE
Jun 2020
HOLDINGS NOW
1,034,415
AVG SELL PX
—
TRADE KIND
SHOWING 32 / 32
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
4 backtested trades · 8 horizons · 3 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Bretten Gordon Von, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d4+75.00%+6.19%+1.62%+4.58%+7.20%—
14d4+75.00%+6.21%+3.79%+2.42%+3.47%—
30d4+75.00%+3.71%+4.18%-0.46%+0.96%—
60d4+25.00%-7.55%-1.48%-6.08%-7.01%—
90d4+0.00%-10.54%-2.08%-6.34%-6.37%—
180d4(1 pending)+0.00%-7.12%-6.81%-0.31%-1.77%—
1y4(1 pending)+100.00%+38.89%-5.78%+44.67%+43.45%—
2y4(1 pending)+100.00%+60.10%+25.07%+35.04%+34.22%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
COTY · 986,620 shares · as of Mar 6, 2026
0264,317528,635792,9521,057,269202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 20 buys / 12 sellsCOVERAGE · 24 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
COTY
COTY INC.
PURCHASE
President - Consumer Beauty
83,000$2.41$200.3K986,620Mar 6, 2026Mar 9, 2026 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
25,000——56,164Nov 15, 2025Nov 18, 2025 ↗View →
DNUT
KRISPY KREME, INC.
PURCHASEGRANT
Stock grant
47,795——47,795Jun 17, 2025Jun 19, 2025 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
25,000——31,164Nov 15, 2024Nov 19, 2024 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
6,164——6,164Apr 1, 2024Apr 2, 2024 ↗View →
COTY
COTY INC.
PURCHASE
193,574——995,084Mar 31, 2024Apr 2, 2024 ↗View →
COTY
COTY INC.
SALE
529,018——0Mar 31, 2024Apr 2, 2024 ↗View →
COTY
COTY INC.
SALE
91,464——903,620Mar 31, 2024Apr 2, 2024 ↗View →
COTY
COTY INC.
SALE
193,574——529,018Mar 31, 2024Apr 2, 2024 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
275,428——421,450Oct 19, 2023Oct 23, 2023 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
301,142——722,592Oct 19, 2023Oct 23, 2023 ↗View →
COTY
COTY INC.
PURCHASE
Chief Transformation Officer
275,428——931,651Oct 19, 2023Oct 23, 2023 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
130,141——801,510Oct 19, 2023Oct 23, 2023 ↗View →
COTY
COTY INC.
PURCHASE
Chief Transformation Officer
230,984——736,259Jun 5, 2023Sep 25, 2023 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
230,984——696,878Jun 5, 2023Sep 25, 2023 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
80,036——656,223Jun 5, 2023Sep 25, 2023 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
129,407——927,862Oct 19, 2022Oct 21, 2022 ↗View →
COTY
COTY INC.
PURCHASE
Chief Transformation Officer
129,407——550,115Oct 19, 2022Oct 21, 2022 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
44,840——505,275Oct 19, 2022Sep 25, 2023 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
438,066——1,057,269Oct 19, 2022Oct 21, 2022 ↗View →
COTY
COTY INC.
PURCHASE
Chief Transformation Officer
230,984——420,708Jun 5, 2022Jun 8, 2022 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
230,984——619,203Jun 5, 2022Jun 8, 2022 ↗View →
COTY
COTY INC.
PURCHASE
Chief Transformation Officer
12,392$7.87$97.6K189,724Mar 10, 2022Mar 10, 2022 ↗View →
COTY
COTY INC.
PURCHASE
Chief Transformation Officer
12,870$8.14$104.8K177,332Mar 9, 2022Mar 10, 2022 ↗View →
COTY
COTY INC.
PURCHASE
Chief Transformation Officer
13,514$7.40$100.0K164,462Mar 8, 2022Mar 10, 2022 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
359,533——821,501Oct 19, 2021Mar 10, 2022 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
388,219——850,187Oct 19, 2021Mar 14, 2022 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
359,533——821,501Oct 19, 2021Oct 21, 2021 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
230,984——461,968Jun 5, 2021Jun 8, 2021 ↗View →
COTY
COTY INC.
PURCHASE
Chief Transformation Officer
230,984——230,984Jun 5, 2021Jun 8, 2021 ↗View →
COTY
COTY INC.
SALE
Chief Transformation Officer
80,036——150,948Jun 5, 2021Jun 8, 2021 ↗View →
COTY
COTY INC.
PURCHASEGRANT
Stock grant
692,952——692,952Jun 5, 2020Jun 9, 2020 ↗View →
Other insiders · COTY
Loading peer insiders…
About this filer
CIK 0001814070
ROLE
Chief Transformation Officer
PRIMARY
COTY
COMPANIES
2
ACTIVE SINCE
Jun 2020
MARKETPEEL · /INSIDER/0001814070DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback