MarketPeel
Insider Trading Intelligence
CO

Carolyn L. O'boyle

SAM
CHIEF PEOPLE OFFICER · BOSTON BEER CO INC · CIK 0001805290
FILING MIX · LIFETIME46%/54%
BUYS
18
SELLS
21
TOTAL VALUE
$2.33M
COMPANIES
1
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
13,037
AVG SELL PX
$476.55
TRADE KIND
SHOWING 39 / 39
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
18 backtested trades · 8 horizons · 6 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Carolyn L. O'boyle, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d18+61.11%-0.78%+0.76%-1.54%-0.82%
14d18+55.56%+0.34%+1.72%-1.38%-2.84%
30d18+55.56%-2.69%+1.89%-4.58%-3.22%
60d18+50.00%-4.36%+3.23%-7.58%-6.31%
90d18+61.11%-6.76%+4.97%-11.74%-13.45%
180d18+100.00%-19.59%+8.54%-28.13%-25.48%
1y18+88.89%-21.91%+18.85%-40.76%-40.44%
2y18(6 pending)+100.00%-37.32%+40.88%-78.21%-77.56%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SAM · 13,037 shares · as of Mar 19, 2025
03,2596,5199,77813,03720212022202320242025SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
FLOW · 18 buys / 21 sellsCOVERAGE · 21 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
120$146.26$17.6K13,037Mar 19, 2025Mar 20, 2025View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
303$243.77$73.9K6,352Mar 1, 2025Mar 4, 2025View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
6,56512,917Mar 1, 2025Mar 4, 2025View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
156467Mar 1, 2025Mar 4, 2025View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
565565Mar 1, 2025Mar 4, 2025View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
62$301.76$18.7K6,655Jan 2, 2025Jan 3, 2025View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
62$316.24$19.6K6,717Dec 2, 2024Dec 3, 2024View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
62$292.74$18.1K6,779Nov 1, 2024Nov 4, 2024View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
62$288.86$17.9K6,841Oct 1, 2024Oct 2, 2024View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
63$274.90$17.3K6,903Sep 3, 2024Sep 4, 2024View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
63$274.90$17.3K6,966Aug 13, 2024Aug 14, 2024View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
101$303.49$30.7K7,029Apr 1, 2024Apr 2, 2024View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
95$184.88$17.6K7,130Mar 18, 2024Mar 18, 2024View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
102$350.72$35.8K2,630Feb 1, 2024Feb 2, 2024View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
102$344.83$35.2K2,732Jan 2, 2024Jan 3, 2024View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
102$354.90$36.2K2,834Dec 1, 2023Dec 4, 2023View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
102$333.96$34.1K2,936Nov 13, 2023Nov 14, 2023View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
78$226.66$17.7K3,038Mar 17, 2023Mar 21, 2023View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
8502,914Mar 1, 2023Mar 2, 2023View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
1,6971,697Mar 1, 2023Mar 2, 2023View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
266$323.80$86.1K2,064Mar 1, 2023Mar 2, 2023View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
155467Mar 1, 2023Mar 2, 2023View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
2,3437,030Mar 1, 2023Mar 2, 2023View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
50$350.00$17.5K2,326Jan 12, 2023Jan 13, 2023View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
50$386.43$19.3K2,376Dec 1, 2022Dec 2, 2022View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
50$377.52$18.9K2,426Nov 1, 2022Nov 2, 2022View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
101$350.00$35.4K2,476Oct 10, 2022Oct 11, 2022View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
251$381.73$95.8K2,593Aug 3, 2022Aug 4, 2022View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
57$306.77$17.5K2,828Mar 16, 2022Mar 17, 2022View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
5652,771Mar 1, 2022Mar 2, 2022View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
1,2151,215Mar 1, 2022Mar 2, 2022View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
2,3437,030Mar 1, 2022Mar 2, 2022View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
224$383.46$85.9K2,206Mar 1, 2022Mar 2, 2022View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
236$1,301.19$307.1K2,430Apr 16, 2021Apr 19, 2021View →
SAM
BOSTON BEER CO INC
SALE
Chief People Officer
235$1,028.43$241.7K2,666Mar 3, 2021Mar 4, 2021View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
467467Mar 1, 2021Mar 1, 2021View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
2052,901Mar 1, 2021Mar 1, 2021View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
7,0307,030Mar 2, 2020Mar 3, 2020View →
SAM
BOSTON BEER CO INC
PURCHASEGRANT
Stock grant
2,696$370.90$999.9K2,696Mar 2, 2020Mar 3, 2020View →
Other insiders · SAM
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About this filer
CIK 0001805290
ROLE
Chief People Officer
PRIMARY
SAM
COMPANIES
1
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001805290DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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