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Insider Trading Intelligence
Pricing
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Nicole Neuburger

LULU
CHIEF BRAND OFFICER · LULULEMON ATHLETICA INC. · CIK 0001800739
FILING MIX · LIFETIME48%/52%
BUYS
40
SELLS
43
TOTAL VALUE
$7.80M
COMPANIES
1
ACTIVE SINCE
Jan 2020
HOLDINGS NOW
19,101
AVG SELL PX
$295.77
TRADE KIND
SHOWING 83 / 83
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
5 backtested trades · 8 horizons · 8 pending
Forward-return performance of every backtestable P/S trade by Nicole Neuburger, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d5+60.00%-1.03%+0.24%-1.27%-1.10%—
14d5+20.00%+0.46%+0.69%-0.23%+0.60%—
30d5+60.00%-2.56%+2.70%-5.26%-6.69%—
60d5+60.00%-3.60%+4.24%-7.85%-3.91%—
90d5(1 pending)+50.00%+10.52%+3.13%+7.39%+4.46%—
180d5(1 pending)+75.00%-17.79%+3.16%-20.95%-26.87%—
1y5(2 pending)+100.00%-34.13%+20.25%-54.38%-51.38%—
2y5(4 pending)+100.00%-58.56%+44.51%-103.07%-103.07%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
LULU · 19,101 shares · as of Jun 8, 2026
05,58211,16416,74522,327202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 40 buys / 43 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
55$117.55$6.5K19,101Jun 8, 2026Jun 10, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
622$161.00$100.1K19,156Apr 8, 2026Apr 9, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
369$153.10$56.5K19,778Mar 31, 2026Apr 2, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
3,754——22,327Mar 30, 2026Apr 1, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
1,979$145.83$288.6K20,348Mar 30, 2026Apr 1, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
201$145.83$29.3K20,147Mar 30, 2026Apr 1, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
3,754——0Mar 30, 2026Apr 1, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
224$158.72$35.6K18,573Mar 25, 2026Mar 27, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
3,745——18,797Mar 19, 2026Mar 23, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
14,042——14,042Mar 19, 2026Mar 23, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
3,754——3,754Mar 13, 2026Mar 17, 2026 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
15,379——15,379Dec 15, 2025Dec 17, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
6,059——15,052Dec 15, 2025Dec 17, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
615$178.00$109.5K8,993Sep 30, 2025Oct 2, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
67$259.04$17.4K9,608Jun 9, 2025Jun 11, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
324——0Mar 31, 2025Apr 2, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
2,120$283.06$600.1K8,094Mar 31, 2025Apr 2, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
3,714——0Mar 31, 2025Apr 2, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
8,881——8,881Mar 31, 2025Apr 2, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
328$283.06$92.8K11,804Mar 31, 2025Apr 2, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
4,038——12,132Mar 31, 2025Apr 2, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
2,129$283.06$602.6K9,675Mar 31, 2025Apr 2, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
3,714——3,714Mar 26, 2025Mar 28, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
324——324Mar 26, 2025Mar 28, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
224$337.35$75.6K5,974Mar 25, 2025Mar 27, 2025 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
289$358.09$103.5K8,220Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
37——254Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
656——1,966Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
37$307.77$11.4K7,931Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
656$188.84$123.9K6,873Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
289——4,327Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
605——2,623Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
416——2,910Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
605$306.71$185.6K7,478Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
19——56Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
416$376.92$156.8K7,894Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
2,022$387.11$782.7K6,198Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
19$239.39$4.5K6,217Dec 26, 2024Dec 30, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
486$269.59$131.0K6,198Sep 26, 2024Sep 27, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
12$318.26$3.8K6,684Jun 10, 2024Jun 11, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
315$317.86$100.1K6,696Jun 7, 2024Jun 11, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
1,380——1,380Jun 7, 2024Jun 11, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
3,260——8,542Apr 1, 2024Apr 3, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
3,260——0Apr 1, 2024Apr 3, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
1,719$385.20$662.2K6,823Apr 1, 2024Apr 3, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
442$385.20$170.3K6,381Apr 1, 2024Apr 3, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
5,639——5,639Mar 25, 2024Mar 27, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
1,286$388.90$500.1K5,282Mar 25, 2024Mar 27, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
3,260——3,260Mar 15, 2024Mar 19, 2024 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
705$500.00$352.5K3,996Dec 18, 2023Dec 20, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
12$354.95$4.3K4,701Jun 8, 2023Jun 12, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
114$364.19$41.5K4,713Mar 31, 2023Apr 3, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
129$358.09$46.2K4,827Mar 30, 2023Apr 3, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
1,117$358.09$400.0K4,956Mar 30, 2023Apr 3, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
4,616——4,616Mar 30, 2023Apr 3, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
2,461——0Mar 27, 2023Mar 29, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
1,296$317.22$411.1K3,934Mar 27, 2023Mar 29, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
2,461——5,230Mar 27, 2023Mar 29, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
95$317.22$30.1K3,839Mar 27, 2023Mar 29, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
2,461——2,461Mar 22, 2023Mar 27, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
3$306.88$9212,769Jan 31, 2023Feb 2, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
374$306.88$114.8K2,772Jan 31, 2023Feb 2, 2023 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
291——291Jun 8, 2022Jun 10, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
65$307.77$20.0K3,146Jun 8, 2022Jun 10, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
110$365.23$40.2K3,081Mar 31, 2022Apr 1, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
743$376.92$280.1K3,191Mar 30, 2022Apr 1, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
3,326——3,326Mar 30, 2022Apr 1, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
41$331.78$13.6K2,538Mar 28, 2022Mar 30, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASE
Chief Brand Officer
80——2,579Mar 28, 2022Mar 30, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
90$331.78$29.9K2,448Mar 28, 2022Mar 30, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
80——0Mar 28, 2022Mar 30, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
80——80Mar 23, 2022Mar 25, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
352$333.76$117.5K2,503Jan 31, 2022Feb 2, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
4$333.76$1.3K2,499Jan 31, 2022Feb 2, 2022 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
3,228——3,228Mar 31, 2021Apr 2, 2021 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
652$306.71$200.0K2,855Mar 31, 2021Apr 2, 2021 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
87$316.16$27.5K2,203Mar 29, 2021Mar 31, 2021 ↗View →
LULU
LULULEMON ATHLETICA INC.
SALE
Chief Brand Officer
345$333.47$115.0K2,290Feb 1, 2021Feb 3, 2021 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
2,622——2,622Mar 27, 2020Mar 31, 2020 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
530$188.84$100.1K2,635Mar 27, 2020Mar 31, 2020 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
16$239.39$3.8K2,105Jan 31, 2020Feb 4, 2020 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
2,089$239.39$500.1K2,089Jan 31, 2020Feb 4, 2020 ↗View →
LULU
LULULEMON ATHLETICA INC.
PURCHASEGRANT
Stock grant
75——75Jan 31, 2020Feb 4, 2020 ↗View →
Other insiders · LULU
Loading peer insiders…
About this filer
CIK 0001800739
ROLE
Chief Brand Officer
PRIMARY
LULU
COMPANIES
1
ACTIVE SINCE
Jan 2020
MARKETPEEL · /INSIDER/0001800739DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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