MarketPeel
Insider Trading Intelligence
EW

Eugene Willemsen

PEP
CEO, AMESA · PEPSICO INC · CIK 0001792421
FILING MIX · LIFETIME45%/55%
BUYS
19
SELLS
23
TOTAL VALUE
$12.50M
COMPANIES
1
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
64,756
AVG SELL PX
$159.19
TRADE KIND
SHOWING 42 / 42
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
6 backtested trades · 8 horizons · 7 pending
Forward-return performance of every backtestable P/S trade by Eugene Willemsen, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d6+83.33%-2.88%-0.83%-2.05%-2.48%
14d6+100.00%-4.30%-0.37%-3.93%-3.75%
30d6+83.33%-3.76%-1.41%-2.35%-1.15%
60d6+66.67%-4.39%+2.18%-6.57%-9.95%
90d6+50.00%-4.83%+7.11%-8.34%-8.63%
180d6(2 pending)+25.00%+2.46%+11.20%-8.73%-10.91%
1y6(2 pending)+25.00%+4.82%+20.68%-15.85%-20.16%
2y6(3 pending)+33.33%+10.48%+36.62%-26.14%-32.29%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PEP · 64,756 shares · as of Jul 1, 2026
018,02336,04654,06872,091202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 19 buys / 23 sellsCOVERAGE · 27 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
54064,756Jul 1, 2026Jul 2, 2026View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
80964,216Jul 1, 2026Jul 2, 2026View →
PEP
PEPSICO INC
SALE
CEO, International Beverages
3,798$164.46$624.6K63,407Mar 4, 2026Mar 6, 2026View →
PEP
PEPSICO INC
SALE
CEO, International Beverages
2,702$164.44$444.3K20,342Mar 4, 2026Mar 6, 2026View →
PEP
PEPSICO INC
SALE
CEO, International Beverages
1,00771,084Mar 1, 2026Mar 3, 2026View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
26,29272,091Mar 1, 2026Mar 3, 2026View →
PEP
PEPSICO INC
SALE
CEO, International Beverages
3,879$169.05$655.7K67,205Mar 1, 2026Mar 3, 2026View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
12,85145,799Mar 1, 2026Mar 3, 2026View →
PEP
PEPSICO INC
PURCHASEGRANT
Gift
7,55723,044Mar 4, 2025Mar 4, 2025View →
PEP
PEPSICO INC
SALEGRANT
Gift
7,55732,948Mar 4, 2025Mar 4, 2025View →
PEP
PEPSICO INC
SALE
CEO, International Beverages
10,000$154.33$1.54M15,487Mar 3, 2025Mar 4, 2025View →
PEP
PEPSICO INC
SALE
CEO, International Beverages
7,627$153.73$1.17M40,505Mar 1, 2025Mar 4, 2025View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
7,59248,132Mar 1, 2025Mar 4, 2025View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
13,41540,540Mar 1, 2025Mar 4, 2025View →
PEP
PEPSICO INC
PURCHASEGRANT
Gift
8,77225,487Mar 6, 2024Mar 8, 2024View →
PEP
PEPSICO INC
SALEGRANT
Gift
8,77227,125Mar 6, 2024Mar 8, 2024View →
PEP
PEPSICO INC
SALE
CEO, AMESA & Intl Beverages
8,828$164.13$1.45M35,897Mar 1, 2024Mar 5, 2024View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
8,80044,725Mar 1, 2024Mar 5, 2024View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
10,84935,925Mar 1, 2024Mar 5, 2024View →
PEP
PEPSICO INC
SALE
CEO, AMESA & Intl Beverages
7,700$169.74$1.31M16,715Feb 23, 2024Feb 27, 2024View →
PEP
PEPSICO INC
PURCHASEGRANT
Gift
12,55324,415Mar 7, 2023Mar 9, 2023View →
PEP
PEPSICO INC
SALEGRANT
Gift
12,55325,076Mar 7, 2023Mar 9, 2023View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
8,68437,647Mar 1, 2023Mar 3, 2023View →
PEP
PEPSICO INC
SALE
CEO, AMESA
12,589$170.79$2.15M37,629Mar 1, 2023Mar 3, 2023View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
12,57150,218Mar 1, 2023Mar 3, 2023View →
PEP
PEPSICO INC
SALE
CEO, AMESA
4,560$175.61$800.8K8,277May 16, 2022May 18, 2022View →
PEP
PEPSICO INC
SALEGRANT
Gift
3,58528,963Mar 4, 2022Nov 18, 2022View →
PEP
PEPSICO INC
PURCHASEGRANT
Gift
3,58511,862Mar 4, 2022Nov 18, 2022View →
PEP
PEPSICO INC
SALE
CEO, AMESA
1,02236,120Mar 1, 2022Mar 3, 2022View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
7,59237,142Mar 1, 2022Mar 3, 2022View →
PEP
PEPSICO INC
SALE
CEO, AMESA
3,572$162.85$581.7K32,548Mar 1, 2022Mar 3, 2022View →
PEP
PEPSICO INC
SALEGRANT
Gift
2,35229,550Apr 19, 2021Apr 21, 2021View →
PEP
PEPSICO INC
PURCHASEGRANT
Gift
2,35212,837Apr 19, 2021Apr 21, 2021View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
8,80038,274Mar 1, 2021Mar 3, 2021View →
PEP
PEPSICO INC
SALE
CEO, AMESA
4,13534,139Mar 1, 2021Mar 3, 2021View →
PEP
PEPSICO INC
SALE
CEO, AMESA
2,237$131.16$293.4K31,902Mar 1, 2021Mar 3, 2021View →
PEP
PEPSICO INC
PURCHASEGRANT
Gift
10,48510,485Aug 10, 2020Aug 12, 2020View →
PEP
PEPSICO INC
SALEGRANT
Gift
10,48529,474Aug 10, 2020Aug 12, 2020View →
PEP
PEPSICO INC
SALE
CEO, AMESA
7,800$135.27$1.06M39,959May 18, 2020May 20, 2020View →
PEP
PEPSICO INC
SALE
CEO, AMESA
3,258$131.05$427.0K47,759Mar 1, 2020Mar 3, 2020View →
PEP
PEPSICO INC
PURCHASEGRANT
Stock grant
12,57153,218Mar 1, 2020Mar 3, 2020View →
PEP
PEPSICO INC
SALE
CEO, AMESA
2,20151,017Mar 1, 2020Mar 3, 2020View →
Other insiders · PEP
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About this filer
CIK 0001792421
ROLE
CEO, AMESA
PRIMARY
PEP
COMPANIES
1
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001792421DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

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