Bruno Keller

KHC

ZONE PRESIDENT, CANADA · KRAFT HEINZ CO · CIK 0001787448

FILING MIX · LIFETIME71%/29%

BUYS

SELLS

TOTAL VALUE

$2.64M

COMPANIES

ACTIVE SINCE

Mar 2020

HOLDINGS NOW

163,645

AVG SELL PX

$40.22

Trades · vs SPY

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Performance · forward returns vs SPY

1 backtested trades · 8 horizons

Forward-return performance of every backtestable P/S trade by Bruno Keller, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.

HORIZON	TRADES	WIN RATE	INSIDER RETURN	SPY RETURN	MEAN EXCESS	MEDIAN EXCESS	T-STAT
7d	1	+0.00%	+0.41%	-0.58%	+0.99%	+0.99%	—
14d	1	+0.00%	+2.06%	+0.29%	+1.77%	+1.77%	—
30d	1	+100.00%	-0.43%	+0.89%	-1.32%	-1.32%	—
60d	1	+100.00%	-7.57%	+4.55%	-12.12%	-12.12%	—
90d	1	+100.00%	-13.68%	+6.14%	-19.82%	-19.82%	—
180d	1	+100.00%	-11.48%	+12.83%	-24.31%	-24.31%	—
1y	1	+0.00%	+3.91%	-3.25%	+7.16%	+7.16%	—
2y	1	+0.00%	+0.30%	+1.78%	-1.49%	-1.49%	—

How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.

Holdings over time

KHC · 163,645 shares · as of Aug 16, 2021

Trading cadence · quarterly flow

BUY ● SELL ●

2020

2021

FLOW · 12 buys / 5 sellsCOVERAGE · 7 quarters

Form 4 filings · all activity

COMPANY	TYPE	SHARES	PRICE	VALUE	HELD AFTER	TRADE DATE	FILED
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	39,355	—	—	193,091	Aug 16, 2021	Aug 18, 2021 ↗
KHC KRAFT HEINZ CO	SALE Canada Zone President	29,446	$38.01	$1.12M	163,645	Aug 16, 2021	Aug 18, 2021 ↗
KHC KRAFT HEINZ CO	PURCHASE Canada Zone President	8,464	$30.46	$257.8K	170,595	May 10, 2021	May 12, 2021 ↗
KHC KRAFT HEINZ CO	SALE Canada Zone President	8,464	—	—	0	May 10, 2021	May 12, 2021 ↗
KHC KRAFT HEINZ CO	PURCHASE Canada Zone President	11,083	$22.56	$250.0K	162,131	May 10, 2021	May 12, 2021 ↗
KHC KRAFT HEINZ CO	SALE Canada Zone President	11,083	—	—	0	May 10, 2021	May 12, 2021 ↗
KHC KRAFT HEINZ CO	SALE Canada Zone President	19,725	$43.53	$858.6K	152,306	May 10, 2021	May 12, 2021 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	2,199	—	—	2,199	Mar 1, 2021	Mar 3, 2021 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	5,393	—	—	135,438	Mar 1, 2021	Mar 3, 2021 ↗
KHC KRAFT HEINZ CO	SALE Canada Zone President	27	$37.09	$1.0K	151,048	Mar 1, 2021	Mar 3, 2021 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	12,264	—	—	151,075	Mar 1, 2021	Mar 3, 2021 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	3,373	$37.09	$125.1K	138,811	Mar 1, 2021	Mar 3, 2021 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	4,397	—	—	130,045	Mar 1, 2021	Mar 3, 2021 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	12,511	—	—	121,585	Jun 1, 2020	Jun 3, 2020 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	24,655	—	—	109,074	Jun 1, 2020	Jun 3, 2020 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	6,517	—	—	81,920	Mar 2, 2020	Mar 4, 2020 ↗
KHC KRAFT HEINZ CO	PURCHASEGRANT Stock grant	1,195	$26.07	$31.2K	83,115	Mar 2, 2020	Mar 4, 2020 ↗

Other insiders · KHC

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About this filer

CIK 0001787448

ROLE

Zone President, Canada

PRIMARY

KHC

COMPANIES

ACTIVE SINCE

Mar 2020

MARKETPEEL · /INSIDER/0001787448DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE

Bruno Keller

The morning brief, before the bell.