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Insider Trading Intelligence
Pricing
…
MF

Mandy J. Fields

ELF
SEE REMARKS · E.L.F. BEAUTY, INC. · CIK 0001773316
FILING MIX · LIFETIME24%/76%
BUYS
22
SELLS
69
TOTAL VALUE
$43.67M
COMPANIES
3
ACTIVE SINCE
Jun 2020
HOLDINGS NOW
270,405
AVG SELL PX
$80.39
TRADE KIND
SHOWING 91 / 91
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
56 backtested trades · 8 horizons · 23 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Mandy J. Fields, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d56+28.57%+3.28%+0.74%+2.54%+1.94%3.21
14d56+39.29%+0.53%+0.95%-0.41%-1.00%-0.58
30d56+58.93%-0.86%+1.80%-2.40%-8.47%-1.67
60d56+39.29%+3.19%+3.11%+0.08%+3.36%0.02
90d56(1 pending)+40.00%+1.17%+6.09%-4.92%-2.95%-1.36
180d56(1 pending)+43.64%+8.68%+10.94%-2.26%-0.70%-0.34
1y56(9 pending)+42.55%+27.49%+16.58%+12.73%-11.30%0.81
2y56(12 pending)+59.09%+93.49%+34.84%+58.65%-51.09%1.81
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
ELF · 106,961 shares · as of Jun 9, 2026
049,25998,519147,778197,037202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 22 buys / 69 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
4,327$51.53$223.0K106,961Jun 9, 2026Jun 11, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
8,464$51.94$439.6K111,288Jun 4, 2026Jun 5, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
42,315——119,752Jun 3, 2026Jun 5, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
23,656$63.66$1.51M77,437Apr 27, 2026Apr 28, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
42,237——101,093Apr 24, 2026Apr 28, 2026 ↗View →
SONO
SONOS INC
PURCHASEGRANT
Stock grant
12,725——14,364Mar 5, 2026Mar 6, 2026 ↗View →
SONO
SONOS INC
PURCHASEGRANT
Stock grant
1,639——1,639Jan 12, 2026Jan 14, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
5,298$150.21$795.8K58,856Sep 17, 2025Sep 18, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
11,586$134.46$1.56M100,157Sep 8, 2025Sep 10, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
8,887$135.62$1.21M91,270Sep 8, 2025Sep 10, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
8,103$133.77$1.08M111,743Sep 8, 2025Sep 10, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
6,301$137.85$868.6K75,869Sep 8, 2025Sep 10, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
5,001$139.45$697.4K64,154Sep 8, 2025Sep 10, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
6,714$138.81$932.0K69,155Sep 8, 2025Sep 10, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
9,100$136.78$1.24M82,170Sep 8, 2025Sep 10, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
1,487$117.61$174.9K119,846Jun 5, 2025Jun 9, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
11,795$115.56$1.36M121,333Jun 4, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
19,167——133,128Jun 3, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
48,213$53.36$2.57M113,961Apr 21, 2025Apr 22, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
94,027——162,174Apr 18, 2025Apr 22, 2025 ↗View →
BIRD
SMARTBIRD, INC.
PURCHASEGRANT
Stock grant
60,000——149,080Jun 7, 2024Jun 11, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
12,528$184.96$2.32M68,147Jun 5, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,669$184.96$1.42M80,675Jun 5, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
11,198——88,344Jun 3, 2024Jun 7, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,250$174.90$218.6K77,146Apr 23, 2024Apr 25, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
2,500$155.25$388.1K99,641Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
6,812$157.19$1.07M87,674Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,336$159.86$533.3K82,838Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
400$160.85$64.3K82,438Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,500$158.96$238.4K86,174Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
900$165.26$148.7K78,396Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
233$162.02$37.7K82,205Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
5,155$156.17$805.1K94,486Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,600$163.55$261.7K80,605Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,309$164.39$215.2K79,296Apr 19, 2024Apr 23, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
29,405$166.40$4.89M102,141Apr 18, 2024Apr 19, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
54,400——131,546Apr 17, 2024Apr 19, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,173$174.90$555.0K77,146Feb 9, 2024Feb 13, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
5,223$125.48$655.4K103,651Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,200$128.82$154.6K94,283Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,500$129.61$194.4K92,783Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
7,043$126.55$891.3K96,608Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,501$134.04$201.2K80,319Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
7,053$133.25$939.8K81,820Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
1,125$127.15$143.0K95,483Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,410$132.21$450.8K88,873Aug 29, 2023Aug 31, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
500$131.17$65.6K92,283Aug 29, 2023Aug 31, 2023 ↗View →
BIRD
SMARTBIRD, INC.
PURCHASEGRANT
Stock grant
58,593——89,080Jun 9, 2023Jun 13, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
16,024$106.72$1.71M108,874Jun 7, 2023Jun 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
6,856$103.50$709.6K133,702Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
3,471$103.50$359.2K130,231Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
5,333$103.50$552.0K124,898Jun 2, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
18,772——140,558Jun 1, 2023Jun 5, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
15,247$94.43$1.44M127,479Apr 24, 2023Apr 26, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
20,940$12.22$255.9K142,726Apr 24, 2023Apr 26, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
2,003$96.39$193.1K121,786Apr 24, 2023Apr 26, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
20,940——0Apr 24, 2023Apr 26, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE10b5-1
10b5-1 plan
3,690$95.31$351.7K123,789Apr 24, 2023Apr 26, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
10,940$37.54$410.7K121,786Aug 5, 2022Aug 8, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
10,940$12.22$133.7K132,726Aug 5, 2022Aug 8, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
10,940——20,940Aug 5, 2022Aug 8, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
10,000——31,880Aug 4, 2022Aug 8, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
10,000$12.22$122.2K131,786Aug 4, 2022Aug 8, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
10,000$35.56$355.6K121,786Aug 4, 2022Aug 8, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
35,389$30.03$1.06M121,786Jun 30, 2022Jul 5, 2022 ↗View →
BIRD
SMARTBIRD, INC.
PURCHASEGRANT
Stock grant
30,487——30,487Jun 10, 2022Jun 14, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
16,686$25.70$428.8K157,175Jun 7, 2022Jun 8, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
3,352$26.48$88.8K173,861Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
6,621$26.48$175.3K186,040Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
8,827$26.48$233.7K177,213Jun 3, 2022Jun 7, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
41,790——192,661Jun 1, 2022Jun 3, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
16,403$27.88$457.4K150,871Jun 8, 2021Jun 8, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
16,330$27.37$447.0K174,365Jun 7, 2021Jun 8, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,091$27.45$194.6K167,274Jun 7, 2021Jun 8, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
6,342$27.13$172.1K190,695Jun 2, 2021Jun 3, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
27,200——197,037Jun 1, 2021Jun 3, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
20,940$30.21$632.6K169,837Apr 22, 2021Apr 23, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
20,940$12.22$255.9K190,777Apr 22, 2021Apr 23, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
20,940——41,880Apr 22, 2021Apr 23, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
17,910——169,837Apr 14, 2021Apr 16, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
13,940$12.22$170.3K165,867Mar 1, 2021Mar 2, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
13,940$26.21$365.4K151,927Mar 1, 2021Mar 2, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
13,940——62,820Mar 1, 2021Mar 2, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
4,952$25.08$124.2K153,975Dec 31, 2020Jan 4, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
7,000——76,760Dec 31, 2020Jan 4, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
See Remarks
7,000$12.22$85.5K158,927Dec 31, 2020Jan 4, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
2,048$26.00$53.3K151,927Dec 31, 2020Jan 4, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
10,653$19.54$208.2K151,927Jul 7, 2020Jul 9, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
10,653$18.50$197.1K162,580Jun 8, 2020Jun 8, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
See Remarks
11,427$17.12$195.6K173,233Jun 4, 2020Jun 8, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
53,730——184,660Jun 1, 2020Jun 3, 2020 ↗View →
Other insiders · ELF
Loading peer insiders…
About this filer
CIK 0001773316
ROLE
See Remarks
PRIMARY
ELF
COMPANIES
3
ACTIVE SINCE
Jun 2020
MARKETPEEL · /INSIDER/0001773316DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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