Craig Lee Phillips

PRPL

CHIEF FINANCIAL OFFICER · PURPLE INNOVATION, INC. · CIK 0001771311

FILING MIX · LIFETIME53%/47%

BUYS

SELLS

TOTAL VALUE

$6.47M

COMPANIES

ACTIVE SINCE

Mar 2020

HOLDINGS NOW

51,690

AVG SELL PX

$23.94

Trades · vs SPY

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Performance · forward returns vs SPY

4 backtested trades · 8 horizons

Forward-return performance of every backtestable P/S trade by Craig Lee Phillips, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.

HORIZON	TRADES	WIN RATE	INSIDER RETURN	SPY RETURN	MEAN EXCESS	MEDIAN EXCESS	T-STAT
7d	4	+0.00%	-8.89%	-5.94%	-2.95%	-3.71%	—
14d	4	+0.00%	+2.70%	+0.11%	+2.59%	+2.01%	—
30d	4	+0.00%	+8.46%	+4.08%	+4.38%	+4.15%	—
60d	4	+50.00%	+44.83%	+8.85%	+35.97%	+38.19%	—
90d	4	+50.00%	+60.21%	+12.90%	+47.31%	+51.27%	—
180d	4	+50.00%	+89.99%	+24.08%	+65.91%	+67.43%	—
1y	4	+100.00%	+154.76%	+43.59%	+111.17%	+111.27%	—
2y	4	+50.00%	-51.45%	+37.79%	-89.24%	-88.62%	—

How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.

Holdings over time

PRPL · 51,690 shares · as of Sep 25, 2020

Trading cadence · quarterly flow

BUY ● SELL ●

2020

FLOW · 9 buys / 8 sellsCOVERAGE · 3 quarters

Form 4 filings · all activity

COMPANY	TYPE	SHARES	PRICE	VALUE	HELD AFTER	TRADE DATE	FILED
PRPL PURPLE INNOVATION, INC.	PURCHASE Chief Financial Officer	48,690	$8.17	$397.8K	51,690	Sep 25, 2020	Sep 28, 2020 ↗
PRPL PURPLE INNOVATION, INC.	SALE Chief Financial Officer	48,690	$24.00	$1.17M	3,000	Sep 25, 2020	Sep 28, 2020 ↗
PRPL PURPLE INNOVATION, INC.	SALE Chief Financial Officer	48,690	—	—	225,000	Sep 25, 2020	Sep 28, 2020 ↗
PRPL PURPLE INNOVATION, INC.	SALE Chief Financial Officer	48,690	—	—	243,293	Sep 25, 2020	Sep 25, 2020 ↗
PRPL PURPLE INNOVATION, INC.	SALE Chief Financial Officer	48,690	$24.00	$1.17M	3,000	Sep 25, 2020	Sep 25, 2020 ↗
PRPL PURPLE INNOVATION, INC.	PURCHASE Chief Financial Officer	48,690	$8.17	$397.8K	51,690	Sep 25, 2020	Sep 25, 2020 ↗
PRPL PURPLE INNOVATION, INC.	SALE Chief Financial Officer	51,310	$23.89	$1.23M	3,000	Sep 23, 2020	Sep 28, 2020 ↗
PRPL PURPLE INNOVATION, INC.	SALE Chief Financial Officer	51,310	—	—	273,690	Sep 23, 2020	Sep 28, 2020 ↗
PRPL PURPLE INNOVATION, INC.	PURCHASE Chief Financial Officer	51,310	$8.17	$419.2K	54,310	Sep 23, 2020	Sep 28, 2020 ↗
PRPL PURPLE INNOVATION, INC.	SALE Chief Financial Officer	51,310	$23.89	$1.23M	3,000	Sep 23, 2020	Sep 25, 2020 ↗
PRPL PURPLE INNOVATION, INC.	PURCHASE Chief Financial Officer	51,310	$8.17	$419.2K	54,310	Sep 23, 2020	Sep 25, 2020 ↗
PRPL PURPLE INNOVATION, INC.	SALE Chief Financial Officer	51,310	—	—	291,983	Sep 23, 2020	Sep 25, 2020 ↗
PRPL PURPLE INNOVATION, INC.	PURCHASEGRANT Stock grant	18,293	—	—	18,293	May 18, 2020	Sep 28, 2020 ↗
PRPL PURPLE INNOVATION, INC.	PURCHASEGRANT Stock grant	524	$8.02	$4.2K	524	Mar 13, 2020	Mar 16, 2020 ↗
PRPL PURPLE INNOVATION, INC.	PURCHASEGRANT Stock grant	2,476	$8.12	$20.1K	3,000	Mar 13, 2020	Mar 16, 2020 ↗
PRPL PURPLE INNOVATION, INC.	PURCHASE Chief Financial Officer	2,476	$8.12	$20.1K	3,000	Mar 13, 2020	Mar 31, 2020 ↗
PRPL PURPLE INNOVATION, INC.	PURCHASE Chief Financial Officer	524	$8.02	$4.2K	524	Mar 13, 2020	Mar 31, 2020 ↗

Other insiders · PRPL

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About this filer

CIK 0001771311

ROLE

Chief Financial Officer

PRIMARY

PRPL

COMPANIES

ACTIVE SINCE

Mar 2020

MARKETPEEL · /INSIDER/0001771311DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE

Craig Lee Phillips

The morning brief, before the bell.