MarketPeel
Insider Trading Intelligence
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DV

Donna F. Vieira

SLM
EVP & CHIEF COMMERCIAL OFFICER · SLM CORP · CIK 0001761238
FILING MIX · LIFETIME50%/50%
BUYS
23
SELLS
23
TOTAL VALUE
$2.49M
COMPANIES
2
ACTIVE SINCE
Jan 2020
HOLDINGS NOW
186,058
AVG SELL PX
$22.80
TRADE KIND
SHOWING 46 / 46
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Donna F. Vieira, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+100.00%-6.99%-1.19%-5.81%-5.81%—
14d2+100.00%-7.34%-2.11%-5.23%-5.23%—
30d2+50.00%-3.69%-2.10%-1.59%-1.59%—
60d2+50.00%-6.98%-4.51%-2.47%-2.47%—
90d2+0.00%+4.25%+0.62%+3.63%+3.63%—
180d2+50.00%+1.94%+8.47%-6.53%-6.53%—
1y2+50.00%+5.78%+18.09%-12.31%-12.31%—
2y2(1 pending)+0.00%+30.93%+43.63%-12.69%-12.69%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SLM · 179,358.637 shares · as of Dec 1, 2025
045,02990,058135,086180,11520212022202320242025SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 23 buys / 23 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
1,570——6,699.09May 21, 2026May 26, 2026 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
2.05$117.65$2415,129.09Apr 15, 2026Apr 16, 2026 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
2.22$108.34$2415,127.04Jan 15, 2026Jan 16, 2026 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
508$29.76$15.1K179,358.637Dec 1, 2025Dec 3, 2025 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
2.37$101.43$2405,124.82Oct 16, 2025Oct 20, 2025 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
1.79$133.51$2395,122.45Jul 16, 2025Jul 17, 2025 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
1,365——5,120.66May 15, 2025May 19, 2025 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
0.95$126.75$1203,755.66Apr 16, 2025Apr 17, 2025 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
890$28.79$25.6K179,225.112Mar 12, 2025Mar 14, 2025 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
21,360——180,115.112Mar 3, 2025Mar 5, 2025 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
18,853$30.59$576.7K158,755.112Feb 24, 2025Feb 26, 2025 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
41,029——177,608.112Feb 24, 2025Feb 26, 2025 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
13,717$32.52$446.0K136,579.112Feb 19, 2025Feb 20, 2025 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
2,361$32.54$76.8K150,296.112Feb 18, 2025Feb 20, 2025 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
3,874$31.43$121.8K152,657.112Feb 17, 2025Feb 19, 2025 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
2,235$31.43$70.2K156,531.112Feb 16, 2025Feb 19, 2025 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
0.04$142.84$63,754.71Jan 16, 2025Jan 21, 2025 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
0.78$143.64$1123,754.67Jan 16, 2025Jan 21, 2025 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
1,014$27.68$28.1K158,766.774Dec 17, 2024Dec 19, 2024 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
0.89$134.71$1203,753.89Oct 16, 2024Oct 17, 2024 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
1,271——3,753May 16, 2024May 20, 2024 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
2,313$20.18$46.7K158,639.6Feb 18, 2024Feb 20, 2024 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
3,644$20.18$73.5K160,952.6Feb 17, 2024Feb 20, 2024 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
23,950——164,596.6Feb 16, 2024Feb 20, 2024 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
7,034$19.60$137.9K140,646.6Feb 13, 2024Feb 15, 2024 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
22,655——147,680.6Feb 13, 2024Feb 15, 2024 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
1,474$19.27$28.4K125,025.6Feb 5, 2024Feb 7, 2024 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
12,308$20.27$249.5K126,499.6Jan 30, 2024Feb 1, 2024 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
1,246——2,482May 18, 2023May 22, 2023 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
2,247$14.57$32.7K137,250.36Feb 18, 2023Feb 22, 2023 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
34,297——139,497.36Feb 17, 2023Feb 22, 2023 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
12,464$15.19$189.3K105,200.36Feb 13, 2023Feb 15, 2023 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
40,270——117,664.36Feb 13, 2023Feb 15, 2023 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
1,223$15.14$18.5K77,394.36Feb 5, 2023Feb 7, 2023 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
3,022$16.97$51.3K78,617.36Jan 30, 2023Feb 1, 2023 ↗View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
1,236——1,236May 25, 2022May 26, 2022 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
21,207——80,638.997Feb 18, 2022Feb 23, 2022 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
1,190$19.94$23.7K59,431.997Feb 5, 2022Feb 8, 2022 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
2,643$18.00$47.6K60,621.997Jan 30, 2022Feb 1, 2022 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
4,689$18.00$84.4K63,264.997Jan 28, 2022Feb 1, 2022 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
77,262——77,262Feb 5, 2021Feb 9, 2021 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
11,408——67,493.687Feb 5, 2021Feb 9, 2021 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
2,615$13.88$36.3K56,085.687Jan 30, 2021Feb 1, 2021 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Commercial Officer
4,392$13.93$61.2K58,700.687Jan 28, 2021Feb 1, 2021 ↗View →
SLM
SLM CORP
PURCHASEGRANT
Stock grant
24,977——62,323.475Jan 30, 2020Feb 3, 2020 ↗View →
SLM
SLM CORP
SALE
EVP & Chief Marketing Officer
4,613$11.13$51.3K37,346.475Jan 28, 2020Jan 30, 2020 ↗View →
Other insiders · SLM
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About this filer
CIK 0001761238
ROLE
EVP & Chief Commercial Officer
PRIMARY
SLM
COMPANIES
2
ACTIVE SINCE
Jan 2020
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