MarketPeel
Insider Trading Intelligence
Pricing
…
SH

Samuel R. Hellfeld

SNBR
SVP CHIEF LEGAL & RISK OFFICER · SLEEP NUMBER CORP · CIK 0001750478
FILING MIX · LIFETIME56%/44%
BUYS
18
SELLS
14
TOTAL VALUE
$47.51M
COMPANIES
1
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
0
AVG SELL PX
$22.91
TRADE KIND
SHOWING 32 / 32
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
4 backtested trades · 8 horizons
Forward-return performance of every backtestable P/S trade by Samuel R. Hellfeld, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d4+75.00%+0.07%+0.85%-0.78%-0.51%—
14d4+75.00%-3.49%+1.68%-5.17%-0.48%—
30d4+75.00%+12.58%+2.65%+9.94%+12.96%—
60d4+75.00%+8.21%+6.60%+1.61%-6.41%—
90d4+75.00%+0.70%+8.85%-8.15%-22.00%—
180d4+75.00%+0.26%+16.06%-15.80%-15.14%—
1y4+100.00%-14.71%+27.95%-42.66%-52.71%—
2y4+75.00%-65.64%+30.36%-96.00%-97.06%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SNBR · 0 shares · as of Jun 18, 2026
030,48660,97291,458121,944202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 18 buys / 14 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SNBR
SLEEP NUMBER CORP
SALE
EVP Chief Legal & Risk Officer
7,964.04$0.31$2.5K0Jun 18, 2026Jun 22, 2026 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
EVP Chief Legal & Risk Officer
40,000$0.39$15.6K75,772Jun 12, 2026Jun 12, 2026 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
46,038——121,944Mar 16, 2026Mar 18, 2026 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
EVP Chief Legal & Risk Officer
6,172$3.45$21.3K115,772Mar 16, 2026Mar 18, 2026 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
29,870——75,906Mar 15, 2025Mar 17, 2025 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
1,464——24,310Mar 15, 2024Mar 19, 2024 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
21,726——46,036Mar 15, 2024Mar 19, 2024 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASE
EVP Chief Legal & Risk Officer
2,500$9.99$25.0K22,846Nov 10, 2023Nov 14, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
EVP Chief Legal & Risk Officer
3,554$28.41$101.0K20,346Mar 15, 2023Mar 17, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
13,640——13,640Mar 15, 2023Mar 17, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
6,519——23,900Mar 15, 2023Mar 17, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASE
EVP Chief Legal & Risk Officer
1,360$19.27$26.2K16,112Feb 28, 2023Mar 2, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
EVP Chief Legal & Risk Officer
1,051$39.11$41.1K15,061Feb 28, 2023Mar 2, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
EVP Chief Legal & Risk Officer
1,360——0Feb 28, 2023Mar 2, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
9,383$4,847.00$45.48M19,599Mar 29, 2022Mar 31, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
EVP Chief Legal & Risk Officer
4,847$55.54$269.2K14,752Mar 29, 2022Mar 31, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
6,180——6,180Mar 15, 2022Mar 17, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
SVP Chief Legal & Risk Officer
21.017$63.47$1.3K4,266.208Mar 15, 2022Mar 17, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
6,180——14,540Sep 20, 2021Sep 21, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
SVP Chief Legal & Risk Officer
4,324$93.93$406.2K10,216Sep 20, 2021Sep 21, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASE
SVP Chief Legal & Risk Officer
1,878.223$107.61$202.1K3,998.017May 25, 2021Jun 1, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASE
SVP Chief Legal & Risk Officer
330.226$110.69$36.6K2,119.795May 4, 2021May 7, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
1,800——8,976Mar 21, 2021Mar 23, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
SVP Chief Legal & Risk Officer
616$143.83$88.6K8,360Mar 21, 2021Mar 23, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
2,265——2,265Mar 15, 2021Mar 17, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
SVP Chief Legal & Risk Officer
3,782$146.00$552.2K7,176Mar 2, 2021Mar 4, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
SVP Chief Legal & Risk Officer
1,820$81.65$148.6K10,958Dec 30, 2020Dec 31, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
SVP Chief Legal & Risk Officer
811$84.87$68.8K12,778Dec 26, 2020Dec 28, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
2,650——13,589Apr 15, 2020Apr 17, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
3,239——12,133Mar 21, 2020Mar 24, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
SVP Chief Legal & Risk Officer
1,194$23.74$28.3K10,939Mar 21, 2020Mar 24, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
5,130——5,130Mar 15, 2020Mar 17, 2020 ↗View →
Other insiders · SNBR
Loading peer insiders…
About this filer
CIK 0001750478
ROLE
SVP Chief Legal & Risk Officer
PRIMARY
SNBR
COMPANIES
1
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001750478DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback