MarketPeel
Insider Trading Intelligence
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Michael C. Dennison

FOXF
CHIEF EXECUTIVE OFFICER · FOX FACTORY HOLDING CORP · CIK 0001732733
FILING MIX · LIFETIME35%/65%
BUYS
18
SELLS
34
TOTAL VALUE
$13.06M
COMPANIES
3
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
503,400
AVG SELL PX
$87.50
TRADE KIND
SHOWING 52 / 52
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
17 backtested trades · 8 horizons · 3 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Michael C. Dennison, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d17+64.71%+3.89%+0.59%+3.30%-1.25%—
14d17+58.82%+2.15%+1.67%+0.48%-5.01%—
30d17+47.06%+7.49%+3.40%+4.08%-5.53%—
60d17+23.53%+10.78%+4.29%+6.50%+6.99%—
90d17+35.29%+8.88%+7.32%+1.57%-5.20%—
180d17+41.18%+6.07%+13.53%-7.47%-4.36%—
1y17(1 pending)+62.50%+0.15%+17.50%-17.35%-35.76%—
2y17(2 pending)+93.33%-23.87%+19.83%-43.70%-17.74%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
FOXF · 263,450 shares · as of Mar 4, 2026
0103,259206,518309,776413,035202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 18 buys / 34 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
110,181——237,539Jun 2, 2026Jun 4, 2026 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
10,641$17.85$189.9K263,450Mar 4, 2026Mar 6, 2026 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
149,585——413,035Mar 3, 2026Mar 11, 2026 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
7,174$16.84$120.8K274,091Feb 27, 2026Mar 3, 2026 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
34,479——281,265Feb 25, 2026Feb 27, 2026 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASE
Chief Executive Officer
22,000$14.20$312.3K246,786Nov 14, 2025Nov 17, 2025 ↗View →
SBDS
SOLO BRANDS, INC.
PURCHASEGRANT
Stock grant
2,411——2,411Oct 9, 2025Oct 10, 2025 ↗View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
127,358——127,358Jun 3, 2025Jun 5, 2025 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
103,290——224,786Mar 4, 2025Mar 6, 2025 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
13,570$25.48$345.8K121,496Feb 27, 2025Mar 3, 2025 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASE
Chief Executive Officer
4,800$41.44$198.9K135,066Aug 6, 2024Aug 6, 2024 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASE
Chief Executive Officer
11,250$44.30$498.4K130,266Jun 10, 2024Jun 11, 2024 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
5,738$39.42$226.2K119,016May 2, 2024May 6, 2024 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
5,983$50.62$302.9K124,754Feb 27, 2024Feb 29, 2024 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
51,364——130,737Feb 27, 2024Feb 29, 2024 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
2,330$47.55$110.8K79,373Feb 24, 2024Feb 27, 2024 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
15,760——86,555Feb 21, 2024Feb 23, 2024 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
4,852$67.48$327.4K81,703Feb 21, 2024Feb 23, 2024 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
9,129$114.00$1.04M70,795Aug 10, 2023Aug 15, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
1,726$108.51$187.3K79,924Jul 1, 2023Jul 5, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
5,770$110.32$636.5K81,650May 2, 2023May 4, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
21,005——87,420Mar 1, 2023Mar 3, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
2,798$115.80$324.0K66,415Feb 27, 2023Mar 1, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
2,343$112.14$262.7K69,213Feb 24, 2023Feb 28, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
4,972$120.05$596.9K71,556Feb 21, 2023Feb 23, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
13,790——76,528Feb 21, 2023Feb 23, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
7,500$115.00$862.5K62,701Jan 27, 2023Jan 31, 2023 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
7,500$110.00$825.0K70,223Dec 1, 2022Dec 5, 2022 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
1,839$94.66$174.1K77,723Jul 31, 2022Aug 2, 2022 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
1,726$83.05$143.3K79,562Jul 1, 2022Jul 6, 2022 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
5,750$85.15$489.6K81,288May 2, 2022May 4, 2022 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
2,790$124.66$347.8K87,038Feb 24, 2022Feb 28, 2022 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
18,611——89,828Feb 22, 2022Feb 24, 2022 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
5,000$158.79$794.0K71,217Oct 15, 2021Oct 18, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
5,000$154.00$770.0K76,217Oct 14, 2021Oct 18, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
1,838$161.54$296.9K81,217Jul 30, 2021Aug 3, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
1,726$156.28$269.7K83,055Jul 1, 2021Jul 6, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
Chief Executive Officer
5,297$153.23$811.7K84,781May 2, 2021May 3, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
1,174$134.72$158.2K93,168Mar 15, 2021Mar 16, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
1,918$136.47$261.7K90,371Mar 15, 2021Mar 16, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
293$137.44$40.3K90,078Mar 15, 2021Mar 16, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
879$135.57$119.2K92,289Mar 15, 2021Mar 16, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
15,591——94,342Feb 24, 2021Feb 26, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
3,660——78,751Feb 24, 2021Feb 26, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
3,392$102.13$346.4K78,106Jan 4, 2021Jan 5, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
1,275$105.80$134.9K75,629Jan 4, 2021Jan 5, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
538$106.95$57.5K75,091Jan 4, 2021Jan 5, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
1,202$103.61$124.5K76,904Jan 4, 2021Jan 5, 2021 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
1,813$89.00$161.4K81,498Jul 31, 2020Aug 3, 2020 ↗View →
FOXF
FOX FACTORY HOLDING CORP
SALE
CHIEF EXECUTIVE OFFICER
1,152$81.55$93.9K83,311Jul 1, 2020Jul 2, 2020 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASEGRANT
Stock grant
51,185——84,463Apr 22, 2020Apr 24, 2020 ↗View →
FOXF
FOX FACTORY HOLDING CORP
PURCHASE
CHIEF EXECUTIVE OFFICER
2,000$49.87$99.7K33,278Mar 12, 2020Mar 12, 2020 ↗View →
Other insiders · FOXF
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About this filer
CIK 0001732733
ROLE
Chief Executive Officer
PRIMARY
FOXF
COMPANIES
3
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001732733DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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