MarketPeel
Insider Trading Intelligence
IL

Innohold, Llc

PRPL
10% OWNER · PURPLE INNOVATION, INC. · CIK 0001731293
FILING MIX · LIFETIME30%/70%
BUYS
3
SELLS
7
TOTAL VALUE
$445.52M
COMPANIES
1
ACTIVE SINCE
May 2020
HOLDINGS NOW
0
AVG SELL PX
$15.28
TRADE KIND
SHOWING 10 / 10
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
3 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Innohold, Llc, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d3+33.33%+0.08%+1.73%-1.66%-0.02%
14d3+0.00%+10.57%+1.71%+8.86%+9.14%
30d3+0.00%+29.94%+4.02%+25.92%+22.80%
60d3+0.00%+41.11%+8.08%+33.03%+32.41%
90d3+0.00%+33.40%+13.08%+20.32%+14.08%
180d3+0.00%+84.86%+20.88%+63.98%+79.97%
1y3+33.33%+73.42%+38.57%+34.84%+52.06%
2y3+100.00%-72.80%+31.78%-104.58%-105.45%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PRPL · 0 shares · as of Sep 14, 2020
04,592,2149,184,42813,776,64118,368,855SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
FLOW · 3 buys / 7 sellsCOVERAGE · 2 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PRPL
PURPLE INNOVATION, INC.
SALE
13,600,000$18.50$251.60M0Sep 14, 2020Sep 16, 2020View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
16,750,45016,750,450Aug 20, 2020Aug 24, 2020View →
PRPL
PURPLE INNOVATION, INC.
SALE
3,150,450$20.20$63.64M13,600,000Aug 20, 2020Aug 24, 2020View →
PRPL
PURPLE INNOVATION, INC.
SALE
16,750,4500Aug 20, 2020Aug 24, 2020View →
PRPL
PURPLE INNOVATION, INC.
SALE
1,618,40516,750,450Jun 1, 2020Jun 23, 2020View →
PRPL
PURPLE INNOVATION, INC.
SALE
1,618,405$10.50$16.99M0Jun 1, 2020Jun 23, 2020View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
1,618,4051,618,405Jun 1, 2020Jun 23, 2020View →
PRPL
PURPLE INNOVATION, INC.
SALE
10,789,37218,368,855May 19, 2020Jun 23, 2020View →
PRPL
PURPLE INNOVATION, INC.
PURCHASE
10,789,37210,789,372May 19, 2020Jun 23, 2020View →
PRPL
PURPLE INNOVATION, INC.
SALE
10,789,372$10.50$113.29M0May 19, 2020Jun 23, 2020View →
Other insiders · PRPL
Loading peer insiders…
About this filer
CIK 0001731293
ROLE
10% Owner
PRIMARY
PRPL
COMPANIES
1
ACTIVE SINCE
May 2020
MARKETPEEL · /INSIDER/0001731293DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback