MarketPeel
Insider Trading Intelligence
Pricing
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IL

Innohold, Llc

PRPL
10% OWNER · PURPLE INNOVATION, INC. · CIK 0001731293
FILING MIX · LIFETIME30%/70%
BUYS
3
SELLS
7
TOTAL VALUE
$445.52M
COMPANIES
1
ACTIVE SINCE
May 2020
HOLDINGS NOW
0
AVG SELL PX
$15.28
TRADE KIND
SHOWING 10 / 10
Trades · vs SPY
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Performance · forward returns vs SPY
3 backtested trades · 8 horizons
Forward-return performance of every backtestable P/S trade by Innohold, Llc, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d3+33.33%+0.08%+1.73%-1.66%-0.02%—
14d3+0.00%+10.57%+1.71%+8.86%+9.14%—
30d3+0.00%+29.94%+4.02%+25.92%+22.80%—
60d3+0.00%+41.11%+8.08%+33.03%+32.41%—
90d3+0.00%+33.40%+13.08%+20.32%+14.08%—
180d3+0.00%+84.86%+20.88%+63.98%+79.97%—
1y3+33.33%+73.42%+38.57%+34.84%+52.06%—
2y3+100.00%-72.80%+31.78%-104.58%-105.45%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PRPL · 0 shares · as of Sep 14, 2020
04,592,2149,184,42813,776,64118,368,855SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
FLOW · 3 buys / 7 sellsCOVERAGE · 2 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILED
PRPL
PURPLE INNOVATION, INC.
SALE
13,600,000$18.50$251.60M0Sep 14, 2020Sep 16, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
PURCHASE
16,750,450——16,750,450Aug 20, 2020Aug 24, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
SALE
3,150,450$20.20$63.64M13,600,000Aug 20, 2020Aug 24, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
SALE
16,750,450——0Aug 20, 2020Aug 24, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
SALE
1,618,405——16,750,450Jun 1, 2020Jun 23, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
SALE
1,618,405$10.50$16.99M0Jun 1, 2020Jun 23, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
PURCHASE
1,618,405——1,618,405Jun 1, 2020Jun 23, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
SALE
10,789,372——18,368,855May 19, 2020Jun 23, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
PURCHASE
10,789,372——10,789,372May 19, 2020Jun 23, 2020 ↗
PRPL
PURPLE INNOVATION, INC.
SALE
10,789,372$10.50$113.29M0May 19, 2020Jun 23, 2020 ↗
Other insiders · PRPL
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About this filer
CIK 0001731293
ROLE
10% Owner
PRIMARY
PRPL
COMPANIES
1
ACTIVE SINCE
May 2020
MARKETPEEL · /INSIDER/0001731293DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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