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Lande Rashida La

KHC
EVP, GLOBAL GC & CSCAO · KRAFT HEINZ CO · CIK 0001728090
FILING MIX · LIFETIME53%/47%
BUYS
32
SELLS
28
TOTAL VALUE
$16.15M
COMPANIES
3
ACTIVE SINCE
Jun 2020
HOLDINGS NOW
300,102
AVG SELL PX
$39.25
TRADE KIND
SHOWING 60 / 60
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
15 backtested trades · 8 horizons · 4 pending
Forward-return performance of every backtestable P/S trade by Lande Rashida La, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d15+60.00%-0.31%-0.34%+0.03%-0.05%—
14d15+66.67%-0.44%+0.37%-0.81%-1.82%—
30d15+60.00%-0.41%+0.83%-1.24%-2.10%—
60d15+53.33%+0.04%+0.26%-0.22%+1.44%—
90d15+26.67%+2.25%+1.85%+0.40%-2.64%—
180d15+40.00%+2.18%+5.37%-2.63%-6.23%—
1y15(2 pending)+53.85%-3.61%+11.68%-15.29%-17.98%—
2y15(2 pending)+92.31%-16.74%+31.43%-46.85%-54.73%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
KHC · 140,329 shares · as of Jun 3, 2024
084,114168,228252,341336,4552021202220232024SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
FLOW · 32 buys / 28 sellsCOVERAGE · 23 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
EL
ESTEE LAUDER COMPANIES INC
SALE
Exec VP & General Counsel
1,604$94.45$151.5K0Nov 26, 2025Dec 1, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
SALE
Exec VP & General Counsel
1,985$94.87$188.3K1,604Nov 3, 2025Nov 4, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
SALE
Exec VP & General Counsel
3,589——7,179Nov 3, 2025Nov 4, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
PURCHASE
Exec VP & General Counsel
3,589——3,589Nov 3, 2025Nov 4, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
SALE
Executive VP & General Counsel
6,417$91.88$589.6K0Aug 28, 2025Aug 28, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
PURCHASEGRANT
Stock grant
11,388——11,388Aug 28, 2025Sep 2, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
PURCHASEGRANT
Stock grant
11,487——11,487Aug 28, 2025Sep 2, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
PURCHASEGRANT
Stock grant
44,170——44,170Aug 28, 2025Sep 2, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
SALE
Executive VP & General Counsel
14,357——28,714Aug 27, 2025Aug 28, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
SALE
Executive VP & General Counsel
7,940$91.38$725.6K6,417Aug 27, 2025Aug 28, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
PURCHASE
Executive VP & General Counsel
14,357——14,357Aug 27, 2025Aug 28, 2025 ↗View →
EL
ESTEE LAUDER COMPANIES INC
PURCHASEGRANT
Stock grant
43,071——43,071Aug 27, 2024Aug 29, 2024 ↗View →
EL
ESTEE LAUDER COMPANIES INC
PURCHASEGRANT
Stock grant
16,693——16,693Aug 27, 2024Aug 29, 2024 ↗View →
EL
ESTEE LAUDER COMPANIES INC
PURCHASEGRANT
Stock grant
10,768——10,768Aug 27, 2024Aug 29, 2024 ↗View →
KHC
KRAFT HEINZ CO
SALE10b5-1
10b5-1 plan
8,017$35.37$283.6K140,329Jun 3, 2024Jun 4, 2024 ↗View →
KHC
KRAFT HEINZ CO
SALE
Chief Lgl & Corp Affairs Ofcr
9,920$35.37$350.9K148,346Jun 1, 2024Jun 4, 2024 ↗View →
KHC
KRAFT HEINZ CO
SALE
Chief Lgl & Corp Affairs Ofcr
10,140$35.95$364.6K158,266May 6, 2024May 8, 2024 ↗View →
KHC
KRAFT HEINZ CO
SALE
Chief Lgl & Corp Affairs Ofcr
16,209$35.02$567.6K166,954Mar 4, 2024Mar 5, 2024 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
7,010——187,044Mar 1, 2024Mar 5, 2024 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
16,177——203,221Mar 1, 2024Mar 5, 2024 ↗View →
KHC
KRAFT HEINZ CO
SALE
Chief Lgl & Corp Affairs Ofcr
20,058$35.13$704.6K183,163Mar 1, 2024Mar 5, 2024 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
25,193——180,034Mar 1, 2024Mar 5, 2024 ↗View →
KHC
KRAFT HEINZ CO
SALE10b5-1
10b5-1 plan
13,238$35.00$463.3K153,494Nov 24, 2023Nov 28, 2023 ↗View →
KHC
KRAFT HEINZ CO
SALE10b5-1
10b5-1 plan
10,994$33.55$368.9K165,268Aug 17, 2023Aug 18, 2023 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
29,981$33.56$1.01M176,262Aug 16, 2023Aug 18, 2023 ↗View →
KHC
KRAFT HEINZ CO
SALE10b5-1
10b5-1 plan
16,453$35.07$577.0K206,243Aug 7, 2023Aug 9, 2023 ↗View →
NVVE
NUVVE HOLDING CORP.
PURCHASEGRANT
Stock grant
80,000——159,773Jun 13, 2023Jul 5, 2023 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
13,090$38.19$499.9K220,994Jun 1, 2023Jun 5, 2023 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
25,000$41.00$1.02M234,084May 5, 2023May 9, 2023 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
16,599——268,562Mar 1, 2023Mar 3, 2023 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
21,094——246,983Mar 1, 2023Mar 3, 2023 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
4,980$38.40$191.2K251,963Mar 1, 2023Mar 3, 2023 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
11,241——257,321Mar 1, 2023Mar 3, 2023 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
30,000$38.36$1.15M223,062Aug 19, 2022Aug 23, 2022 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
30,002$38.83$1.16M236,625Aug 16, 2022Aug 18, 2022 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
16,437——253,062Aug 16, 2022Aug 18, 2022 ↗View →
NVVE
NUVVE HOLDING CORP.
PURCHASEGRANT
Stock grant
49,751——79,773Aug 12, 2022Aug 15, 2022 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
3,500$36.56$128.0K266,627Jul 29, 2022Aug 2, 2022 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
136$37.25$5.1K270,127Jun 24, 2022Jun 28, 2022 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
304——270,263Jun 24, 2022Jun 28, 2022 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
16,281$36.47$593.7K268,174Jun 6, 2022Jun 8, 2022 ↗View →
KHC
KRAFT HEINZ CO
SALE
EVP, Global GC & CSCAO
19,658$37.25$732.3K284,455Jun 1, 2022Jun 3, 2022 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
25,854——262,445Mar 1, 2022Mar 3, 2022 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
15,138——302,095Mar 1, 2022Mar 3, 2022 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
7,239——236,591Mar 1, 2022Mar 3, 2022 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
5,657$38.68$218.8K268,102Mar 1, 2022Mar 3, 2022 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
18,855——286,957Mar 1, 2022Mar 3, 2022 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
3,620——3,620Mar 1, 2022Mar 3, 2022 ↗View →
NVVE
NUVVE HOLDING CORP.
PURCHASEGRANT
Stock grant
21,529——30,022Jan 14, 2022Jan 18, 2022 ↗View →
NVVE
NUVVE HOLDING CORP.
PURCHASEGRANT
Stock grant
8,493——8,493Jan 14, 2022Jan 18, 2022 ↗View →
KHC
KRAFT HEINZ CO
SALE
SVP, Global Gen Csl & Corp Sec
20,000$33.77$675.5K227,719Nov 30, 2021Dec 2, 2021 ↗View →
KHC
KRAFT HEINZ CO
SALE
SVP, Global Gen Csl & Corp Sec
7,875$37.70$296.9K246,141Aug 17, 2021Aug 18, 2021 ↗View →
KHC
KRAFT HEINZ CO
SALE
SVP, Global Gen Csl & Corp Sec
30,290$37.70$1.14M254,016Aug 17, 2021Aug 18, 2021 ↗View →
KHC
KRAFT HEINZ CO
SALE
SVP, Global Gen Csl & Corp Sec
52,149$38.01$1.98M284,306Aug 16, 2021Aug 18, 2021 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
98,387——336,455Aug 16, 2021Aug 18, 2021 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
10,785——233,931Mar 1, 2021Mar 3, 2021 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
3,505——3,505Mar 1, 2021Mar 3, 2021 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
7,010——223,146Mar 1, 2021Mar 3, 2021 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
32,874——188,390Jun 1, 2020Jun 3, 2020 ↗View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
21,368——209,758Jun 1, 2020Jun 3, 2020 ↗View →
Other insiders · KHC
Loading peer insiders…
About this filer
CIK 0001728090
ROLE
EVP, Global GC & CSCAO
PRIMARY
KHC
COMPANIES
3
ACTIVE SINCE
Jun 2020
MARKETPEEL · /INSIDER/0001728090DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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