MarketPeel
Insider Trading Intelligence
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Scott C. Sherman

SBH
SVP & CHRO · SALLY BEAUTY HOLDINGS, INC. · CIK 0001718810
FILING MIX · LIFETIME45%/55%
BUYS
28
SELLS
34
TOTAL VALUE
$1.15M
COMPANIES
1
ACTIVE SINCE
Sep 2020
HOLDINGS NOW
57,585
AVG SELL PX
$14.01
TRADE KIND
SHOWING 62 / 62
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
4 backtested trades · 8 horizons · 3 pending
Forward-return performance of every backtestable P/S trade by Scott C. Sherman, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d4+100.00%-2.78%+0.44%-3.21%-2.89%
14d4+100.00%-6.46%+1.04%-7.50%-6.85%
30d4+100.00%-13.01%+1.81%-14.83%-12.87%
60d4+100.00%-15.73%+0.34%-16.07%-16.17%
90d4+100.00%-16.40%+2.66%-19.05%-20.04%
180d4+50.00%-13.60%+6.37%-18.39%-9.94%
1y4(1 pending)+66.67%-16.29%+17.72%-34.01%-50.91%
2y4(2 pending)+0.00%+22.32%+38.00%-15.68%-15.68%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SBH · 57,585 shares · as of Dec 1, 2025
022,64245,28567,92790,56920212022202320242025SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
FLOW · 28 buys / 34 sellsCOVERAGE · 22 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
15,000$16.27$244.1K57,585Dec 1, 2025Dec 3, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
7,9600Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
11,28811,288Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
SVP, CLO and CHRO
48,13890,569Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
3,8850Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
2,9500Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
9,3010Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
17,984$14.18$255.0K72,585Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
9,45518,911Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP, CLO and CHRO
3,2990Nov 15, 2025Nov 18, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
5,5375,537Nov 5, 2025Nov 7, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
29,45229,452Nov 5, 2025Nov 7, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
9,3019,301Nov 5, 2025Nov 7, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
6,6106,610Nov 5, 2025Nov 7, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
3,8853,885Nov 5, 2025Nov 7, 2025View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
13,500$14.49$195.6K42,431Nov 25, 2024Nov 26, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
See Remarks
33,39168,405Nov 15, 2024Nov 19, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
4,7890Nov 15, 2024Nov 19, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
1,7750Nov 15, 2024Nov 19, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
7,9597,960Nov 15, 2024Nov 19, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
5,5960Nov 15, 2024Nov 19, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
12,474$13.41$167.3K55,931Nov 15, 2024Nov 19, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
11,28722,576Nov 15, 2024Nov 19, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
1,9850Nov 15, 2024Nov 19, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,9502,950Nov 6, 2024Nov 8, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
5,5965,596Nov 6, 2024Nov 8, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
1,7751,775Nov 6, 2024Nov 8, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
5,0195,019Nov 6, 2024Nov 8, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
28,36628,366Nov 6, 2024Nov 8, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
2,003$12.96$26.0K35,014Feb 22, 2024Feb 26, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
See Remarks
7,997$12.95$103.6K37,017Feb 22, 2024Feb 26, 2024View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
4,7894,789Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
5,259$9.11$47.9K45,014Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
7,95915,919Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
SVP & CHRO
1,24737,525Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
SVP & CHRO
5,44634,137Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
SVP & CHRO
2,14136,278Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
SVP & CHRO
7,95950,273Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
SVP & CHRO
4,78942,314Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
2,1410Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
1,2470Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
5,4460Nov 15, 2023Nov 17, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
1,9851,985Nov 1, 2023Nov 3, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
33,86333,863Nov 1, 2023Nov 3, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
3,2993,299Nov 1, 2023Nov 3, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
1,2471,247Nov 1, 2023Nov 3, 2023View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
4,7899,578Nov 15, 2022Nov 17, 2022View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
5,4455,446Nov 15, 2022Nov 17, 2022View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
SVP & CHRO
10,23431,908Nov 15, 2022Nov 17, 2022View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
3,217$12.53$40.3K28,691Nov 15, 2022Nov 17, 2022View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
23,87823,878Nov 2, 2022Nov 4, 2022View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
2,050$20.34$41.7K21,674Nov 15, 2021Nov 17, 2021View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
SVP & CHRO
5,44523,724Nov 15, 2021Nov 17, 2021View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
5,44510,891Nov 15, 2021Nov 17, 2021View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,1412,141Nov 3, 2021Nov 5, 2021View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
14,36714,367Nov 3, 2021Nov 5, 2021View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
665$16.85$11.2K18,279Sep 30, 2021Oct 4, 2021View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
724$10.29$7.4K18,944Nov 15, 2020Nov 17, 2020View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
16,33616,336Nov 4, 2020Nov 6, 2020View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
39,88839,888Nov 4, 2020Nov 6, 2020View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
665$8.69$5.8K19,668Sep 30, 2020Oct 2, 2020View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
SVP & CHRO
616$8.69$5.4K20,333Sep 30, 2020Oct 2, 2020View →
Other insiders · SBH
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About this filer
CIK 0001718810
ROLE
SVP & CHRO
PRIMARY
SBH
COMPANIES
1
ACTIVE SINCE
Sep 2020
MARKETPEEL · /INSIDER/0001718810DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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